The Salesforce.com Systems Analyst is a subject matter expert on a wide variety of areas/topics inside the Salesforce.com CRM system. As part of the technical team, this team member works with business users and development teams throughout the complete project life cycle. Responsibilities include driving the analysis of business requests in order to identify the best solution from a Salesforce.com perspective, authoring technical specifications, configuring declarative changes on the Salesforce.com platform and CPQ, and providing Salesforce.com support activities.Responsibilities:• Work closely with program staff, technical team members, project managers, and business users to help deliver projects ranging in size from minor enhancements to major multi-year initiatives.• Serving as a knowledge resource for Salesforce.com capabilities and best practices.• Reviewing and understanding general business drivers and context for development projects.• Defining the Salesforce configuration required to support requirements and business processes.• Configuring working prototypes and performing business process reviews to validate and refine prototypes.• Preparing formal project documentation, including specifications, requirements summaries, logical system design documents, state diagrams, test scripts, and end user documentation.• Advanced Salesforce configuration including: • Custom objects and fields, including advanced formulas • Managed packages • Custom integrations • Security best practices related to Profiles, Role hierarchies, Permission Sets and Sharing Rules • Sales Processes • Record types • Reports and Dashboards • Lightning Experience • Salesforce CPQ (Steelbrick) Configuration • Customer and Partner Portals/Communities• Facilitating discussions with business users and others to define required features and mapping features to business processes.• Post-go-live support and optimization.

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Marketing and business director for a design company featuring original commissioned pieces and a thriving ecommerce, wholesale and retail presence.Work with business owner to develop and launch cross channel marketing initiatives, effectively growing revenues over 50% year to year.• Advertising and marketing through live events, online, and traditional print media.• Commission project management, scheduling, and negotiations.• Wholesale orders and customer management solutions.• Sales development and lead generation.• Budget tracking and planning, profit forecasting. RESULTS:o Year over year growth over 50%o Increased wholesale business by focusing on targeted market segments.o Developed online presence and ecommerce portal.o Established a gallery presence with favorable commission pricing.

The Salesforce.com Systems Analyst is a subject matter expert on a wide variety of areas/topics inside the Salesforce.com CRM system. As part of the technical team, this team member works with business users and development teams throughout the complete project life cycle. Responsibilities include driving the analysis of business requests in order to identify the best solution from a Salesforce.com perspective, authoring technical specifications, configuring declarative changes on the Salesforce.com platform and CPQ, and providing Salesforce.com support activities.Responsibilities:• Work closely with program staff, technical team members, project managers, and business users to help deliver projects ranging in size from minor enhancements to major multi-year initiatives.• Serving as a knowledge resource for Salesforce.com capabilities and best practices.• Reviewing and understanding general business drivers and context for development projects.• Defining the Salesforce configuration required to support requirements and business processes.• Configuring working prototypes and performing business process reviews to validate and refine prototypes.• Preparing formal project documentation, including specifications, requirements summaries, logical system design documents, state diagrams, test scripts, and end user documentation.• Advanced Salesforce configuration including: • Workflow Rules, Actions, Approval Processes, and Process Builder Flows • Custom objects and fields, including advanced formulas • Security best practices related to Profiles, Role hierarchies, Permission Sets and Sharing Rules • Sales Processes • Record types • Reports and Dashboards • Lightning Experience • Salesforce CPQ (Steelbrick) Configuration • Customer and Partner Portals/Communities• Facilitating discussions with business users and others to define required features and mapping features to business processes.• Post-go-live support and optimization.

Responsibilities:-Utilize SFDC administrator skills to continuously deliver business solutions while maintaining existing functionality in a complex, global SFDC org.-Develop a detailed understanding of CRM core application architecture, as well as integrated applications such as CPQ, Netsuite, DocuSign, and Marketo.-Interpret business requirements, provide accurate estimates, and meet deadlines on deliverablesWork closely with project managers, developers, and internal clients in the design, configuration and build of SFDC org.-Identify and implement operational improvements, enhancements, and customizationsMitigate risks associated with projects, having a high technical complexity.-Act as a SME in the discovery and investigation of critical production problemsMaintain and support custom objects, formulas, validation rules, workflows, flows, process builder, approvals, and assignment rules.

• Certified Salesforce Administrator.• Lightning Champion, app and custom object developer: - Contractor Request custom object - integrated with an automated text messaging solution to connect external partners with an internal lead gen program.- Zero Failures Attendee custom object - an end to end event registration solution tracking attendees from sign up to after event feedback; including a custom website and registration form, ecommerce solution for registration, email and text marketing automation.- Project managed an Account Record Type transition to a best practice format, altering significant org data to facilitate a superior internal and external customer experience, including customized Lightning apps.- Visually mapped a comprehensive new hire Salesforce training program with custom Trailhead trailmixes assembled for relevance to the company org, to provide an overview of Salesforce functionality, and an introduction to our integrated apps and functionality.- Created reports and dashboards as needed to provide visibility into critical metrics and ROI measurements.

• Coordinated an expansion of the Zero Failures seminar brand, adding a new seminar geared towards business focus and enhancing the existing wood science and application seminar. Improvements include: - Developing a customized, analytics tracked ecommerce website optimized for SEO.- Online registrations via authorize.net and Formstack integration.- Custom object with dashboard reporting in Salesforce to streamline registration metrics.- Comprehensive pre and post attendee communications plan to generate feedback via surveys.- Improved transportation, lodging and catering logistics.• Enhanced current log segment website and introduced Salesforce integration to streamline the contractor partner sign-up and profile-creation process.• Introduced new systems and software with an emphasis on infrastructure optimization and cost reduction.

• Developed a comprehensive lead gen system utilizing Accounts, Contacts, Opportunities and custom objects to reduce delays in sample shipments, eliminate waste in labor for production and customer service, and increase customer satisfaction.• Project managed new consumer packaging for two retail ready ship cases. Worked cross functionally with multiple internal teams and external vendors. Finished products added to Lowes stores nationwide. • Project managed a research endeavor to acquire data from multiple contact scenarios to increase product placement in a major national hardware retail chain.• Worked with Log Brand Manager and Log Segment Leader to process map a “Find-a-Contractor” system integrating WordPress, Salesforce and Formstack.

Consulting work helping a local non profit expand its reach beyond the Denver area.• Planned, organized, developed and executed all aspects of a new conference initiative, including: digital marketing, web development, social media, registration, scheduling, talent booking and volunteer coordinating.• Developed and implemented internal and external communication systems.• Created and executed advertising and marketing campaigns.• Established and maintained conference budget, ticket sales and registration. RESULTS:o Conference attendance was twice the anticipated registrations.o Global reach with attendees from multiple continents.o Online conference videos set records for the organization.o After conference marketing successfully introduced the idea of future conferences.o Feedback from surveys shows strong support for continuing events.

An internet startup geared towards enabling independent artists to generate revenue through online music sales.• Advertising and marketing.• Public relations campaign development, implementation and analysis for growth objectives.• Sponsorships and strategic partnership alliances.• Coordinated advertising, business and product development in line with objectives and customer/client feedback.• Created and maintained budgets, analyzed results, forecast growth.• Researched market trends and consumer practices. RESULTS:o Signed development and distribution deals with multiplatinum artists and distributors, launching from a small startup into an industry player.o One of the first companies to introduce micropayment systems in online transactions.o Developed revenue streams for independent artists globally.

A concert promotions company focusing on venue and band management.• Marketed live music events using digital and traditional media.• Developed company and artist brands in local and national markets.• Oversaw special event planning, organization and implementation.• Created advertising & marketing campaigns.• Analyzed metrics for effectiveness.• Forecast and maintained event budgets and profit projections.• Worked with artists to negotiate record label contracts.• Planned and routed national and international tours.RESULTS:o A prominent concert promotions and venue management company in Tulsa, Oklahoma.o The most visited music and concert related website in the state.o Successfully negotiated contracts with small and large record labels on behalf of artists.o Promoted hundreds of events per year in small and large capacity venues.