Chris Fields Email & Phone Number

Okotoks

Breakthrough, cut through clutter strategic direction setting and marcom for private sector, not-for-profit, and enterprise settings.Current Projects: Ec. Dev. Strategies - Hu Ay Aht First Nation, Gold River. McBride tourism development. Planning (MDP/OCP) - Radium Hot Springs, Diamond Valley.Recent clients (18 mos): Ec. Dev. Strategies - Comox, Fort St. John, Sarnia-Lambton, Kitimat, Smithers, Shuswap, RM of La Broquerie, Langley City, Trail region. Brands: MDs of Opportunity and Bonnyville, Town of Norman Wells. County of Wetaskiwin Land Use Bylaw, Didsbury Council Strat. Plan, Mountain View Region Film Brand/Website, Comox Business in Action Strat. Plan, Columbia Valley Tech Strat., Hope Downtown Action Plan, Comox Development Process Review, Maple Ridge Ec Dev & Tourism Strat's, Canal Flats Ec Dev Services, Towns of Bentley Brand, Grand Forks OCP/Wayfinding, Calmar Strategic Positioning/Communications Strat./Brand, Mount Washington Resort Tourism Recovery (COVID) Marketing Plan, Castlegar & District Ec Dev Strat, Crowsnest Commercial Site Development, Fort Frances Tourism Dev. & Marketing Plan, Okotoks Ec Dev Tactical Plan//Marketing, Fruitvale Ec Dev Strat. & Brand, Invest Columbia Valley Website, Comox Valley 5 Yr Tourism Plan Update. OFFICIAL COMMUNITY PLANS - Slocan, Valemount, Nakusp, Grand Forks, Port Alice, Castlegar. 28 BRANDS: most recent - Bentley, Bowden, Calmar, Canal Flats, MD of Bonnyville, MD of Opportunity, Norman Wells. EC DEV STRAT/MARKETING – Highlight – Ec Dev SP – San Pedro, Belize. Policy, brand, and marketing work has been recognized by 41 provincial / national / international awards.

Calgary

Informative, entertaining, and insightful strategic humorist with a serious message: dare to be different and reach highest aspiration or join the burgeoning ranks of the unnoticed. "One of the best presentations I've seen in a long while." Interior Designers of Canada Leaders Breakfast. “Energetic…made me think out of the box.” Travel Alberta Conference.Topics:-5 Ways To Achieve the Exceptional (community building excellence). -To the Nth: Productivity Pathways for Canada. -Do The One Small Thing - the one small thing - from act of kindness to creative idea - makes the biggest difference in people's lives.-Coaching For Life - youth sport isn't about skills, it's about life. -Rebel Yell - Marketing that Matters-Memories In The Making (tourism)-Follow The LeaderUpcoming Keynotes (Fall 2024): Shuswap Business Forum, Northern BC Tourism Previous keynote e.g.s: Economic Developers of Canada (4x), Community Planning Assoc. of AB (2x), Local Govt Leadership Academy (BC, 2x), Edson Chamber Awards Dinner, Nakusp/Radium OCPs, Assoc. of Kootenay Boundary Local Govts (2x), Growing the North Conf. (Grande Prairie, 2x), Growing Rural Tourism Conf. (Camrose), Bassano Small Bus. Wk, Wetaskiwin Employee Learning Day, College of Licensed Practical Nurses of AB Conf., Growing Rural Tourism Conf. (AB), Flagstaff County Bus. Leaders, Rotary Conf. (AB), AB Assoc. of Ag Societies, Interior Designers of Canada, Vulcan Business Awards, Battle River Alliance for Ec. Dev. (AB), Community Futures Westman (MB), Community Engagement Party (Warren, MB), Whitecourt Ec. Forum, Assoc. of MB Mun's Conf., Thompson Okanagan Tourism, Community Futures (MB), MB Hotel Assoc., Ec. Dev. Assoc. of MB Conf., Ec. Dev. AB Conf. (x 2), Ec. Dev. BC Conf., Tourism SK Conf., Tourism Ind. Assoc. of NS Conf., Travel AB Conf. (x3), Edmonton Region Communicators, Drumheller Chamber AGM, Edmonton Reg. Tourism, SK SW Enterprise Region, Salmon Arm (BC) Bus. Leaders.

Calgary, Canada Area

Organizational under-performance compromises too much municipal plan-making and decision making. We don’t aim for continuation of the status quo; we aim for crafting of strong and compelling communities. Our honest and transparent approach is trusted to help communities work through their organizational issues to prepare them for a more prosperous future. Services: organizational performance assessment, municipal strategy and policy development. My Specialties: economic development, organizational development/growth strategy, collaboration facilitation, marketing strategy/tactics, communications, brand strategy and creative direction, creative content (writing/photography).Projects: Council Strategic Direction Setting - Clearwater County, Regional Governance Study (Phases 1 and 2) - Flagstaff County, Rural Education Symposium conference facilitation, County of Northern Lights/Town of Manning Collaborative Governance Plan, Strategic Plan - Beaver County, Economic Development Agenda-Setting - Moffat County, Colorado. Tourism Development Plan and Marketing Campaign - Swan Valley, MB, 13 Ways Community Performance Assessments - Alberta SouthWest (15 communities), Aging in Community conference facilitation - Rocky View County. Work received one provincial award.

I ran the full gamut of marketing, communications, and PR activity for TRLabs/TRTech - at the time Canada's largest ICT research and development consortium (industry, government, academia).

Calgary

Built community brand development and activation business unit into a nationally-recognized service provider. Led collaboration-based strategic branding/communications/marketing initiatives with10 B.C. communities (Ashcroft, Castlegar, Comox Valley, Fort St. John, Elkford, Field, Lillooet, Merritt, Peachland, Radium Hot Springs), 21 Alberta communities (Airdrie, Carstairs, Cochrane, Chestermere, County of Northern Lights, Crowsnest Pass, Devon, Drumheller, Flagstaff County, Fort Macleod, High River, Lacombe, Lethbridge, Medicine Hat, Parkland County, Saddle Hills County, Spruce Grove, Stony Plain, Strathcona County, Turner Valley, Wainwright), two Ontario communities (Fort Frances, Kitchener/Waterloo), and 4 regional economic development organizations (Calgary Region Economic Partnership, Alberta SouthWest, SouthGrow, JEDI). Award-winning (26).Also included brand strategy work in enterprise settings in areas including land development, architecture, wind energy, electrical contracting, equipment rentals, promotional products, oil and gas, and ICT.Philosophy: Breakthroughs not also-ran. Aim high!Deliverables: Brand Performance Assessment, Brand Strategy, Marketing Strategy, Tactical Marketing Plans, Most Forms of Marketing Execution (writing, ads, brochures, out-of-home, web, etc.), Economic Development Plans, Organizational Strategic Planning.

Okotoks

Economic development, communications, and long range planning roles. Author of provincial, national, and international award-winning Municipal Development Plan (Sustainable Okotoks, 1998). Sold $1 million in industrial land (several properties). Developed communications function. Secondment to Calgary Economic Development - 2001. Co-developed formative working group that created the Calgary Regional Partnership.

Cold Lake

Development approval (8% growth rate), economic development, marina and airport operations roles. Author - Economic Development Strategy and Downtown Area Redevelopment Plan.

Masters, Environmental Design

B.A. (Honours With Distinction), Geography