Chris Flaharty Email & Phone Number

Houston, Texas, United States

Will focus on broadening the scope of business in the America's for STM Goods with a primary focus on Channel and Partnership development to expand the Omnichannel reach of the Brand.

Bloomfield, New York, United States

Houston, Texas Area

★ Determined positioning for two divisions and developed management and growth strategies in collaboration with company ownership.★ Recruited new business for the distribution and sales divisions and expanded the outside reseller account base for the distribution business, generating long term revenue growth.★ Offered brands more value-added services by enhancing internal Amazon capabilities and coaching outside sales team members on brand-focused selling strategies.★ Improved the company’s market awareness via strategic planning and marketing, enabling ten new brand partnerships.

★ Led a team consisting of the CFO, Vice Presidents, Directors, and sales team members while restructuring the organization to achieve greater success.★ Evaluated brands and the product road map to establish an operational direction that supported revenue growth and improved long-term retention.★ Initiated an e-commerce strategy for building online sales with internal and external consumers and established reverse logistics relationships to monetize returned goods successfully.★ Assessed the organization’s priorities and devised and implemented a plan of action that complemented the company’s existing positive forces.★ Introduced ten new sales representatives and sales strategies to develop new customer accounts, open new distribution channels, and improve company-wide account management practices.

★ Expanded the company’s distribution network 400% and restored its positive reputation in the marketplace. ★ Developed fresh retail strategies involving appropriate products and packaging to gain increased shelf space at all retail levels.★ Led a 600% increase in gross revenue and grew the company’s total brands from two to seven.★ Opened multiple reseller outlets in the U.S. marketplace and across North America, cultivated successful operations in Canada, and acquired relationships with Walmart, Target, Staples, Lowe’s, The Home Depot, and other major retailers to drive revenue growth and brand awareness.★ Simultaneously served as the Executive Vice President of Global Sales and Chief Happiness Officer from 2013-2017, applying extensive experience and comprehensive knowledge of North American markets to numerous international locales where the company operated.★ Extended sales into multiple new channels, including grocery, drug, consumer electronics, department stores, automotive, hardware, and deep discount.★ Accurately forecasted and planned for demand in coordination with customer service and inventory planning teams to ensure all accounts received the appropriate support.★ Recruited highly skilled team members to achieve company growth and client satisfaction targets.

★ Directed a team selling computer accessory products and consumer electronic hardware to close deals with Fortune 1000 companies spanning the Americas. ★ Assisted company ownership with selling the business for $22M.★ Drove >40% annual sales increases by participating in product development and consumer packaging initiatives and leveraged personal background in the retail industry to revitalize the overall sales organization.★ Generated $2M in revenue by successfully penetrating the Canadian market and captured $3M by creating new distribution and national accounts in the United States.★ Provided sales leadership over new business development, account management, and pipeline development activities, guiding teams through product presentations and contract negotiations to close lucrative sales.★ Launched new product categories and expanded existing product categories, including digital imaging and computer accessories, to produce $3M.★ Secured $1M in incremental sales via collaboration with colleagues on a new product design and consumer packaging changes, ensuring partners appreciated new packaging strategies while increasing sales.

★ Formed a new sales team, created innovative product strategies, and drove sales for products facing intense competitive threats and pressure from private label departments at the reseller level.★ Coordinated activities of a 10-person team, including product manager, inventory analyst, sales administrator, and graphic designer, and 10 groups of outside sales representatives to ensure achievement of revenue goals.★ Introduced significant product changes immediately upon promotion to accelerate sales, such as improved and more user-friendly packaging and an engaging branding strategy.★ Served as a catalyst in reversing the business’s decline and creating a $25M operation, cultivating global partnerships that supported product mix expansion across geographical offices and developing a relationship with Walmart that produced $2M in sales alone.★ Consistently met customer needs in a highly competitive industry by improving operational performance and factory sourcing, including reducing product acquisition costs by $1M and lowering the SKU count by 38%.★ Managed P&L and other financial functions while guiding product management, marketing, and sales groups to develop new business opportunities in the retail, OEM, and corporate sectors in Asia and North America.★ Handled global sales and marketing, global product development, vendor/factory sourcing negotiations, market/competitive research, and establishment of Fortune 500 relationships as the leader of a team selling consumer electronics and mass merchandise soft goods/accessories.★ Implemented comprehensive training programs and staff development initiatives that created a high-performance team, streamlined operations, and strengthened business partnerships.

★ Managed a corporate brand for the company’s most successful sales channel and created a sales strategy for the $100M business.★ Trained high-performing sales teams on creative tactics for selling a new sub-category product line, accelerating national expansion, pushing annual business from $25M to $100M, and supporting the company’s growth into a strong vendor partner in all categories.★ Added $50M in revenue by championing sales within the mobile computing accessories sub-category and overseeing the development and launch of notebook cases and other products within the line.★ Fostered strategic relationships and effectively negotiated with major national accounts to earn $20M in business from Best Buy, CompUSA, and Office Depot.★ Developed new business opportunities, negotiated account programs, and introduced U.S.-based retail business strategies to increase market share and establish performance benchmarks for the rest of the world.

★ Presided over sales channel activities involving distribution, retail, direct report, and e-commerce activities. ★ Managed market development, new product development, marketing, sales, and new business development activities.★ Recruited and hired talented sales professionals who contributed $30M in two years and devised innovative turnaround strategies for the sales region to drive sales results with top accounts.★ Captured $10M in sales by negotiating lucrative deals with key stakeholders in a new product category.★ Named the sole sales manager to collaborate with the product development team, influencing product innovation strategies and instructing the team on the highest revenue potential and strongest ROI categories.★ Served a principal role in the company’s transformation into a category leader among top-tier accounts, including securing substantial deals with Best Buy, Ingram Micro, Computer City, CompUSA, and other marquee clients. ★ Executed channel promotions, managed sales and marketing budgets, cultivated reseller partnerships, negotiated contracts, and resolved client issues to maximize satisfaction, boost retention, and increase revenue.