Responsible for the product strategy, and product marketing for a multi-national B2B2C SaaS CRM platform for desktop, mobile, and point of sale (POS) payment applications. Leverage data analytics and competitive intelligence to inform product strategy and priorities. Close collaboration and communication with Sales, Marketing, Finance, and Operations leadership. Manages a global team of 15 direct reports. Direct report to the President.• Drove product strategy for addressing tech debt, growth operations, launching new products, and driving business expansion in SaaS platforms, resulting in a 20%+YoY growth in revenue.• Implemented and launched new fintech payment products (Card Readers, Buy Now Pay Later-BNPL, Tap to Pay, Link to Pay, Instant Payout, Financing), increasing processing volume by ~30%.• Led the creation of a partnership marketplace and API developer ecosystem products projected to add up to 20% of total revenues in the first 18 months.• Launched new AI-powered dispatch, scheduling, and workflow automation tools, reducing operational complexity and improving decision-making speed for SMB clients. • Implemented marketing automation strategies utilizing multi-channel communications (email, SMS, social media, events), improving lead conversion by ~10%.• Led developing and implementing data analytics and business intelligence solutions, driving actionable insights for product lead growth initiatives and increasing revenue by over 20%.

Responsible for the Product strategy and roadmap management of a B2B2C SaaS platform focused on serving home services contractors. Implemented new product management tools and documentation to improve product delivery. Works closely with Engineering leadership to manage product prioritization based on business impact criteria.

Managed the product strategy and roadmap for the Loyalty platform as part of the SMB Point of Sale system.

Managed all aspects involved in product roadmap, budget, and marketing operations. Defined, developed, and implemented robust product strategies/offers, strategic roadmap, and Go-to-Market plan for the AI-powered B2B Software-as-a-Service (SaaS) CRM platform. Signed and secured partnership agreements with aim of product extensions, co-marketing, and non-sales revenues. Managed a team of four direct reports. Direct report to the Chief Executive Officer.

Founder and led the merger and acquisition of the company into The Cokinos Group. Oversaw all efforts involved in product strategy, budget and marketing and global operations for the SaaS platform that delivered content management (CMS), learning management (LMS), CRM, retail POS, marketing automation, and secure billing & payment processing solutions. Managed programs internationally to ensure payment processing compliance for more than $10M+ monthly recurring billing revenue. Managed profit/loss ownership and sixteen direct reports in Product and Engineering related to product, engineering, and marketing. Enabled and streamlined cross-department communications and go-to-market processes for all marketing materials. Reported to the Chief Operations Officer.

Spearheaded go-to-market and product development programs toward SaaS CRM, marketing automation platform, and mobile platform. Additional responsibilities included managing the client management portal (web and mobile applications), processing hundreds of millions in eCommerce sales and billing yearly.

Led Agile product development, and lifecycle management towards web and mobile application platforms and B2C subscription/transaction-based products, while taking full P&L ownership of $5MM+ to optimize revenue generation via mobile and social channels.

Managed and led the roadmap and marketing strategy for all B2C and B2B mobile programs. The Ui/UX update I lead for the Superpages Mobile App resulted in winning the 2012 Appy for Best Marketing/Advertising/Branding applications. This increased mobile usage by 1,200%, and created an annual multi-million dollar revenue stream for call-based performance advertising products. Our EveryCarListed mobile application was the 2010 Local Search Association Industry Excellence award winner. Managed a team of 12 internal product managers and developers as well as off-shore resources.

Developed and managed mobile infrastructure and product solutions across multiple vertical channels for newspapers and television properties. Updated mobile web sites from WAP to HTML5 for 19 media properties. Developed and launched first iOS and Android applications for A.H. Belo and Belo Corp.

Developed and grew the strategic relationships with wireless carriers, OEMs and portals. Created and managed programs that increased revenues for both Handango and partners from the sale of applications for smart phones.

Managed the licensing and product marketing for a Hong Kong based toy designer and manufacturer.

Managed the launch and lifecycle of Nokia's multi-media products for the music and gaming markets.

Internship program with the American Eagle Marketing team. Accomplishments included managing the creation of marketing collateral to support the launch of the first American Eagle passenger jet bridges, American Eagle intranet pages and American Eagle consumer facing web pages.

Managed relationships with direct-market retail accounts. Responsible for in-store merchandising, running b2c promotions, and managing a co-op advertising budget to retail partners used to drive in-store traffic and product sell-through.