Chris Forsberg

Chris Forsberg Email and Phone Number

Chief Executive Officer @ Fortress Building Products
Flower Mound, TX, US
Chris Forsberg's Location
Flower Mound, Texas, United States, United States
Chris Forsberg's Contact Details
About Chris Forsberg

As CEO of Rug Doctor, I lead with a commitment to building high-performing teams that drive operational excellence, innovation, and sustainable growth. With over 20 years of experience across diverse industries, I’ve consistently delivered on key business goals, including revenue optimization, cost reduction, and client satisfaction.My leadership approach centers on aligning strategic vision with execution, empowering cross-functional teams to deliver cutting-edge solutions. Throughout my career at companies like WIS International, The Home Depot, and Mosaic Sales Solutions, I have successfully led large-scale operations, introduced process innovations, and spearheaded turnarounds in complex business environments.As an effective communicator, problem solver, and data-driven decision maker, I take pride in fostering a culture of continuous improvement and excellence. I specialize in:• Business & Technology Innovation• Operations & Process Reengineering• Budget Planning & Administration• Start-up & Turnaround Operations• Team Building, Mentoring & Leadership• Business Integration & Change Management• Quality Assurance & Control• Distributed Workforce ManagementI am passionate about creating value by leading organizations and teams toward operational excellence, always with a focus on growth, agility, and long-term success.

Chris Forsberg's Current Company Details
Fortress Building Products

Fortress Building Products

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Chief Executive Officer
Flower Mound, TX, US
Chris Forsberg Work Experience Details
  • Fortress Building Products
    Chief Executive Officer
    Fortress Building Products
    Flower Mound, Tx, Us
  • Rug Doctor Llc
    President And Ceo
    Rug Doctor Llc Sep 2019 - Present
    Plano, Texas, Us
    Rug Doctor is the global leader in professional-grade, do-it-yourself deep carpet cleaning systems, known for its iconic red machines available at over 40,000 locations in North America and Europe. Under my leadership, we have driven strategic growth, enhanced consumer convenience, and exceeded expectations in a rapidly evolving market.When I joined in 2019, Rug Doctor was backed by three private equity firms (Bain Capital, Solar Capital Partners, and Ares Capital) with a goal to simplify our offering and boost customer convenience for a successful transaction within 2-3 years. Despite the challenges of the pandemic, we achieved this goal by merging with BISSELL Rental, in 2022, with BISSELL Homecare, Inc. taking majority ownership.Key Achievements:• Successfully integrated the top two carpet cleaning rental organizations, boosting revenue, profit, and customer experience.• Combined SG&A functions, saving significant costs while strengthening the team.• Delivered $5M+ in annualized field execution synergies by replacing 3PL with internal staff.• Pivoted the company towards a growth-focused strategy, upgrading executive leadership, and establishing effective centers of excellence.• Maintained solvency during COVID, improving execution and morale, and increasing workforce engagement by 5% annually.• Launched self-checkout technology and a 20ft+ modular rental kiosk with Walmart• Expanded home delivery across 34 cities for added consumer convenience.This role has allowed me to drive meaningful growth, improve company culture, and deliver innovative solutions in the carpet cleaning industry.
  • Wis International
    Evp Cio
    Wis International May 2015 - Aug 2019
    Plano, Texas, Us
    WIS International is a global retail solutions provider, offering inventory, merchandising, and reset services with 14,000+ employees across North America, Europe, and Asia. My role encompassed leadership of the merchandising business, IT strategy, field support, strategic initiatives, acquisitions/integrations, and safety. I successfully led the creation and growth of the merchandising division, technology transformation, and operational efficiencies.Key Achievements:• Spearheaded the creation and growth of the merchandising business following the acquisition of Lawrence Merchandising (LMS) and Product Connections, doubling LMS’s size to ~$70M within a year and securing exclusive contracts, including Apple’s dedicated field team.• Developed a comprehensive roadmap and playbook for Lowe's Home Improvement to establish their internal Merchandising Service Team, successfully piloting a 46-store project with 460 people, which later expanded chain-wide.• Revamped WIS's IT organization, transforming it into a strategic company asset with minimal cost increases, while also handling a major ransomware event effectively.• Established the Strategic Initiatives organization, providing Project Management Office (PMO) services, strategic guidance, and pilot program execution, enhancing company-wide efficiency.• Improved labor execution metrics, driving better performance and quality across the organization, and implemented safety measures that reduced OSHA recordable rates from 3.98 to 3.15.• Contributed to the successful integration of two inventory service acquisitions, delivering cost savings and strengthening the company's labor efficiency.• Played a key role in WIS's sale from ACAS and subsequent acquisition by Centre Lane Partners.My tenure at WIS was marked by strategic growth initiatives, operational enhancements, and significant technology upgrades, positioning the company as a stronger, more efficient player in the retail services industry.
  • The Home Depot
    Sr. Director, Operations
    The Home Depot Sep 2011 - May 2015
    Atlanta, Georgia, Us
    The Merchandising Execution Team (MET) at The Home Depot, with over 24,000 associates and $800M+ in revenue, is a North American merchandising services organization. Hired as MET’s “COO,” I re-engineered the organization, focusing on structure, leadership, and processes, overseeing Technology, Labor, Strategic Initiatives, Communication, and Safety, and regularly reporting to executive leadership.Key Achievements:• Transformed the organization by restructuring and upgrading over half of the leadership team, shifting from generalist to specialist departments for greater expertise and scalability.• Established KPIs, metrics, and measures (OGSM), driving accountability and performance across the team.• Served as the primary financial strategist, presenting monthly to Home Depot's top executives, including CEO Frank Blake, CFO Carol Tomé, and COO Marvin Ellison.• Led the transition to store-centric teams, creating a dedicated night reset organization to enhance efficiency.• Developed SOPs and quality controls (both internal and external audits) to balance productivity with high standards.• Managed collaboration with store operations and Canadian teams, involving 300,000+ associates.• Negotiated 4.8M+ additional work hours ($56M+), surpassing sales organization contributions in 2013, while reducing 3.4M+ tasking hours to allow stores to focus more on customer service.• Improved safety significantly, reducing the OSHA recordable rate from 6.45 to 2.78 through targeted education and communication initiatives.• Recognized on Home Depot’s earnings reports as a “key store productivity driver,” contributing to improved execution on customer experience metrics (EOC), which increased by 30% in the first two years.My tenure at The Home Depot was marked by strategic transformation, enhanced productivity, and stronger team performance, all driving greater efficiency and value within the organization.
  • Mosaic Sales Solutions
    Vice President, Operations
    Mosaic Sales Solutions Jul 2002 - Sep 2011
    Chicago, Illinois, Us
    Mosaic Sales Solutions is a leading North American event marketing and merchandising company with over $300M in annual revenue. My role involved creating and implementing strategic initiatives, managing large-scale programs, supporting sales presentations, and serving as a turnaround specialist. I played a key role in Mosaic’s growth trajectory, contributing to its acquisition by Acosta in 2012.Key Achievements:• Launched and managed several key client programs, each generating $15M+ in revenue.• Restructured and led large client teams, specializing in turnaround efforts to enhance performance.• Developed integrated fulfillment partnerships, setting Mosaic apart from competitors.• Introduced a remote visit surcharge model, adding $2M+ in annual margin.• Part of the senior executive team (Finance, HR, IT, Client Services), driving cross-functional initiatives.• Established KPIs, metrics, and thresholds to enhance accountability and performance.• Created the Impact (U.S.) and SWAT (Canada) syndicated execution team models, achieving 200% YoY growth and generating $34M+ in 2011.
  • Mosaic Sales Solutions
    Director, Information Technology
    Mosaic Sales Solutions Jul 2002 - Sep 2005
    Chicago, Illinois, Us
    Key Achievements:• Transformed IT into a shared service model, reducing costs while increasing productivity and quality.• Developed a handheld retrieval process that reduced turnover-related losses by over 50%.• Led the successful technology integration of an Irvine, CA-based acquisition.• Streamlined requisition, hiring, and onboarding processes, reducing cycle time by 50%.• Created processes to improve visibility and accountability for travel costs of 10,000+ field employees, resulting in ~$5M in annual savings (40% reduction).My time at Mosaic was defined by strategic innovation, operational excellence, and impactful cost-saving initiatives, supporting the company’s growth and successful acquisition.
  • Mitem Corporation
    Principal Consultant
    Mitem Corporation Jan 1998 - Jul 2002
    Us
    Mitem Corporation is a technology solutions provider specializing in innovative software applications. As a Principal Consultant, I led the development and implementation of key client projects, driving transformative solutions across various industries.Key Achievements:• Awarded the 1999 Entergy Chairman’s Award for developing Quick-Pay Centers, enabling customers to pay their electric bills at ATMs.• Received the 2000 Lockheed-Martin Award for creating an online employee benefits system, streamlining access and management of employee benefits.My tenure at Mitem was marked by delivering cutting-edge software solutions that improved customer experiences and operational efficiency for clients across sectors.

Chris Forsberg Skills

Cross Functional Team Leadership Team Building Retail Leadership Management Program Management Quality Assurance Start Ups Account Management Strategic Planning Team Leadership Business Integration Merchandising Budgets Sales Operations Project Planning Change Management Sales Management Customer Satisfaction Coaching

Chris Forsberg Education Details

  • The University Of Texas At Arlington
    The University Of Texas At Arlington
    Philosophy

Frequently Asked Questions about Chris Forsberg

What company does Chris Forsberg work for?

Chris Forsberg works for Fortress Building Products

What is Chris Forsberg's role at the current company?

Chris Forsberg's current role is Chief Executive Officer.

What is Chris Forsberg's email address?

Chris Forsberg's email address is fo****@****ail.com

What is Chris Forsberg's direct phone number?

Chris Forsberg's direct phone number is +151448*****

What schools did Chris Forsberg attend?

Chris Forsberg attended The University Of Texas At Arlington.

What skills is Chris Forsberg known for?

Chris Forsberg has skills like Cross Functional Team Leadership, Team Building, Retail, Leadership, Management, Program Management, Quality Assurance, Start Ups, Account Management, Strategic Planning, Team Leadership, Business Integration.

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