Chris Forsberg Email & Phone Number

Flower Mound, Tx, Us

Plano, Texas, Us

Rug Doctor is the global leader in professional-grade, do-it-yourself deep carpet cleaning systems, known for its iconic red machines available at over 40,000 locations in North America and Europe. Under my leadership, we have driven strategic growth, enhanced consumer convenience, and exceeded expectations in a rapidly evolving market.When I joined in 2019, Rug Doctor was backed by three private equity firms (Bain Capital, Solar Capital Partners, and Ares Capital) with a goal to simplify our offering and boost customer convenience for a successful transaction within 2-3 years. Despite the challenges of the pandemic, we achieved this goal by merging with BISSELL Rental, in 2022, with BISSELL Homecare, Inc. taking majority ownership.Key Achievements:• Successfully integrated the top two carpet cleaning rental organizations, boosting revenue, profit, and customer experience.• Combined SG&A functions, saving significant costs while strengthening the team.• Delivered $5M+ in annualized field execution synergies by replacing 3PL with internal staff.• Pivoted the company towards a growth-focused strategy, upgrading executive leadership, and establishing effective centers of excellence.• Maintained solvency during COVID, improving execution and morale, and increasing workforce engagement by 5% annually.• Launched self-checkout technology and a 20ft+ modular rental kiosk with Walmart• Expanded home delivery across 34 cities for added consumer convenience.This role has allowed me to drive meaningful growth, improve company culture, and deliver innovative solutions in the carpet cleaning industry.

Plano, Texas, Us

WIS International is a global retail solutions provider, offering inventory, merchandising, and reset services with 14,000+ employees across North America, Europe, and Asia. My role encompassed leadership of the merchandising business, IT strategy, field support, strategic initiatives, acquisitions/integrations, and safety. I successfully led the creation and growth of the merchandising division, technology transformation, and operational efficiencies.Key Achievements:• Spearheaded the creation and growth of the merchandising business following the acquisition of Lawrence Merchandising (LMS) and Product Connections, doubling LMS’s size to ~$70M within a year and securing exclusive contracts, including Apple’s dedicated field team.• Developed a comprehensive roadmap and playbook for Lowe's Home Improvement to establish their internal Merchandising Service Team, successfully piloting a 46-store project with 460 people, which later expanded chain-wide.• Revamped WIS's IT organization, transforming it into a strategic company asset with minimal cost increases, while also handling a major ransomware event effectively.• Established the Strategic Initiatives organization, providing Project Management Office (PMO) services, strategic guidance, and pilot program execution, enhancing company-wide efficiency.• Improved labor execution metrics, driving better performance and quality across the organization, and implemented safety measures that reduced OSHA recordable rates from 3.98 to 3.15.• Contributed to the successful integration of two inventory service acquisitions, delivering cost savings and strengthening the company's labor efficiency.• Played a key role in WIS's sale from ACAS and subsequent acquisition by Centre Lane Partners.My tenure at WIS was marked by strategic growth initiatives, operational enhancements, and significant technology upgrades, positioning the company as a stronger, more efficient player in the retail services industry.

Atlanta, Georgia, Us

The Merchandising Execution Team (MET) at The Home Depot, with over 24,000 associates and $800M+ in revenue, is a North American merchandising services organization. Hired as MET’s “COO,” I re-engineered the organization, focusing on structure, leadership, and processes, overseeing Technology, Labor, Strategic Initiatives, Communication, and Safety, and regularly reporting to executive leadership.Key Achievements:• Transformed the organization by restructuring and upgrading over half of the leadership team, shifting from generalist to specialist departments for greater expertise and scalability.• Established KPIs, metrics, and measures (OGSM), driving accountability and performance across the team.• Served as the primary financial strategist, presenting monthly to Home Depot's top executives, including CEO Frank Blake, CFO Carol Tomé, and COO Marvin Ellison.• Led the transition to store-centric teams, creating a dedicated night reset organization to enhance efficiency.• Developed SOPs and quality controls (both internal and external audits) to balance productivity with high standards.• Managed collaboration with store operations and Canadian teams, involving 300,000+ associates.• Negotiated 4.8M+ additional work hours ($56M+), surpassing sales organization contributions in 2013, while reducing 3.4M+ tasking hours to allow stores to focus more on customer service.• Improved safety significantly, reducing the OSHA recordable rate from 6.45 to 2.78 through targeted education and communication initiatives.• Recognized on Home Depot’s earnings reports as a “key store productivity driver,” contributing to improved execution on customer experience metrics (EOC), which increased by 30% in the first two years.My tenure at The Home Depot was marked by strategic transformation, enhanced productivity, and stronger team performance, all driving greater efficiency and value within the organization.

Chicago, Illinois, Us

Mosaic Sales Solutions is a leading North American event marketing and merchandising company with over $300M in annual revenue. My role involved creating and implementing strategic initiatives, managing large-scale programs, supporting sales presentations, and serving as a turnaround specialist. I played a key role in Mosaic’s growth trajectory, contributing to its acquisition by Acosta in 2012.Key Achievements:• Launched and managed several key client programs, each generating $15M+ in revenue.• Restructured and led large client teams, specializing in turnaround efforts to enhance performance.• Developed integrated fulfillment partnerships, setting Mosaic apart from competitors.• Introduced a remote visit surcharge model, adding $2M+ in annual margin.• Part of the senior executive team (Finance, HR, IT, Client Services), driving cross-functional initiatives.• Established KPIs, metrics, and thresholds to enhance accountability and performance.• Created the Impact (U.S.) and SWAT (Canada) syndicated execution team models, achieving 200% YoY growth and generating $34M+ in 2011.

Chicago, Illinois, Us

Key Achievements:• Transformed IT into a shared service model, reducing costs while increasing productivity and quality.• Developed a handheld retrieval process that reduced turnover-related losses by over 50%.• Led the successful technology integration of an Irvine, CA-based acquisition.• Streamlined requisition, hiring, and onboarding processes, reducing cycle time by 50%.• Created processes to improve visibility and accountability for travel costs of 10,000+ field employees, resulting in ~$5M in annual savings (40% reduction).My time at Mosaic was defined by strategic innovation, operational excellence, and impactful cost-saving initiatives, supporting the company’s growth and successful acquisition.

Us

Mitem Corporation is a technology solutions provider specializing in innovative software applications. As a Principal Consultant, I led the development and implementation of key client projects, driving transformative solutions across various industries.Key Achievements:• Awarded the 1999 Entergy Chairman’s Award for developing Quick-Pay Centers, enabling customers to pay their electric bills at ATMs.• Received the 2000 Lockheed-Martin Award for creating an online employee benefits system, streamlining access and management of employee benefits.My tenure at Mitem was marked by delivering cutting-edge software solutions that improved customer experiences and operational efficiency for clients across sectors.