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Nine years in digital media and analytics, including five years' experience leading analytics efforts for advertising agencies. I’ve worked with numerous clients in the travel and tourism space, as well as automotive, e-commerce, B2B, finance, retail, attractions and more.
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Analytics StrategistPetermayerNew Orleans, La, Us
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Analytics ManagerThe Moran Group Oct 2024 - PresentBaton Rouge, Louisiana, Us -
Senior AnalystPetermayer Jan 2024 - Oct 2024New Orleans, Louisiana, Us
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Analytics StrategistPetermayer Aug 2022 - Jan 2024New Orleans, Louisiana, Us-Create and maintain marketing dashboards in Datorama (aka Salesforce Marketing Cloud Intelligence)-Lead frequent campaign performance check-ins with media and account teams-Analyze monthly and quarterly marketing performance and create reports using Datorama and Tableau-Lead performance reporting presentations with clients on a monthly basis-Implement campaign conversion tracking and troubleshoot issues among ad serving platforms, Google Tag Manager and client websites-Lead transition of web analytics properties to GA4
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Digital Analytics StrategistTrumpet Advertising Nov 2020 - Aug 2022New Orleans, Louisiana, Us-Developed an understanding of clients' business needs to establish meaningful KPIs which track real progress toward a goal–whether that be ROI for a digital campaign or a change in consumer sentiment-Derived insights from advertising and customer data sets to bridge the gap between creative or media strategies and online/offline results-Provided optimization and experimentation recommendations to media partners and clients to improve campaign or website performance-Generated specs and designed survey questionnaires for quantitative customer insight studies, then analyzed results and distilled into digestible takeaways for partners and clients -
Digital Marketing AnalystThe Moran Group Oct 2016 - Nov 2020Baton Rouge, Louisiana, Us-Managed website analytics tracking for scores of clients across a variety of industries-Communicated traffic and conversion trends and insights to account managers, client marketing managers and principals directly. Collaborated with clients, external vendors and other agencies to implement tracking tools-Diagnosed tracking problems and data discrepancies in Google Analytics and analyzed changes in site performance, often explaining how metrics are calculated and illustrating differences between Google Analytics and other tracking tools-Helped clients assess and set business goals by creating and analyzing CRM reports and customer sales data alongside ad campaign results and web analytics
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Sem SpecialistThe Moran Group Nov 2015 - Sep 2016Baton Rouge, Louisiana, Us-Built new search campaigns, managed bids and made optimizations in Google and Bing-Created detailed performance reports using data from multiple ad platforms, call tracking tools and Google Analytics on a monthly and ad hoc basis-Managed processes and ad templates for proprietary dynamic inventory search ads
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Search Marketing InternThe Moran Group Sep 2015 - Oct 2015Baton Rouge, Louisiana, UsAssisted in the execution of most aspects of paid search engine marketing campaigns including campaign creation, optimization, and performance reporting.
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InternTrumpet Advertising Jul 2014 - Aug 2014New Orleans, Louisiana, UsAssisted account management and strategy teams with desk research and market analysis with the aim of original brand strategies for new clients.
Chris Fox Skills
Chris Fox Education Details
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The University Of AlabamaMarketing -
Jesuit High School (New Orleans, La)High School
Frequently Asked Questions about Chris Fox
What company does Chris Fox work for?
Chris Fox works for Petermayer
What is Chris Fox's role at the current company?
Chris Fox's current role is Analytics Strategist.
What is Chris Fox's email address?
Chris Fox's email address is cf****@****ing.com
What is Chris Fox's direct phone number?
Chris Fox's direct phone number is +150426*****
What schools did Chris Fox attend?
Chris Fox attended The University Of Alabama, Jesuit High School (New Orleans, La).
What are some of Chris Fox's interests?
Chris Fox has interest in Comparative Politics And Conflict, Guitar, Public Relations, Marketing, International Relations, Pretending To Play Keys, Advertising, Music, Comparative Politics, Spanish And Latin American Culture.
What skills is Chris Fox known for?
Chris Fox has skills like Microsoft Office, Social Media, Powerpoint, Teamwork, Research, Google Adwords, Google Analytics, Sem, Microsoft Excel, Spanish, Event Planning, Html.
Who are Chris Fox's colleagues?
Chris Fox's colleagues are Trudy Chiwi, David Crane, George Ray, Christie Bond, Peter Odili, Jennifer Rockvoan, Peter Pan.
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