Consumer Goods, Branding, Marketing, Sales Development, B2C, B2B2C, B2BI am an accomplished marketing professional with experience driving brand growth across diverse sectors including apparel, children’s durables, home care, pet, and healthcare. Proven ability to lead cross-functional teams and nurture direct reports

Livinguard was a Swiss-based hygiene technology company that desired to expand into the U.S. market. I led U.S. marketing as the #4 person on the U.S. team. I oversaw brand awareness growth and drove demand for its products distributed through Amazon and Shopify DTC. Bankruptcy at Swiss HQ forced U.S business closure and forced exit.Livinguard was positioned as the world’s first sustainable, permanent, hygienic technology engineered to prevent bacterial, fungi, and mold growth on textiles and other materials. Bespoke formulations are crafted to meet end-user needs, ensuring unmatched field performance efficacy.

Brand leader for U.S Retail Division with oversight for Gildan, GOLDTOE, and peds brands• Successfully repositioned 80-year-old iconic GOLDTOE brand leading to awareness and brand growth among millennial and young Gen-X.• Drove market share increases with product launches including GOLDTOE GOLF, Oh So Soft, Harrington Casual and other product lines. • Relaunched PEDs brand to Millennial women with focused product line resulting in retail expansion at Target and Amazon.• Worked with key account partners to develop strong customer/channel marketing • Orchestrated PR outreach garnering earned product placement with style credit in GQ, Oprah-magazine, Men’s Journal, Vogue, In-Style, Esquire, Footwear News, as well as placement in social influencer content and blogs

Course: Essentials of Marketing Research (Qualitative and Quantitative approaches) 08/13-10/13

Marketing and GM responsibilities for FMCG brands under license from P&G (Febreze), Purina, Roto-Rooter, Up & Up (Target), HDX (Home Depot)

Product leader for Graco children’s car seat flagship brands - Nautilus® and TURBOBOOSTER® (NHTSA regulated category)

Responsible for brand planning and marketing activation for OTC brands - ClearCare, AQuify, and AOSept (FDA regulated category)

Account leader with responsibility for delivering analytical support and insights throughout Coca-Cola North America utilizing Nielsen NITRO, Nielsen Homescan, and custom research

Senior Operations Analyst, 2002 - 2004• Nominated by senior management for the Six-Sigma Greenbelt programIT Analyst – Systems Specialist, 2000 - 2002 • Led implementation of workforce management software system from RFP through installation and on-going management In-Store Retail, 1995 - 2002• Department head: Lumber, Building Materials, Millwork, Paint