Chris Freshcorn, Mba Email & Phone Number

Atlanta, GA, US

• Head the Activation Team bridging the gap between strategic planning and go-to-market execution
• Lead a team of 4 specialists dedicated to enhancing the brand and bringing strategic campaigns to life
• Automation and marketing platform SME launching complex and engagement-based customer journeys
• Collaborate across Brand, Key Account Marketing, Product, PR Communications, EVBS and Field Marketing to ensure cohesive and effective marketing strategies
• Utilize strategic data analysis, marketing expertise, and MarTech skills to drive successful campaign integration and execution
• Conduct webinars for Salesforce Marketing Cloud trainings across the entire marketing team

Greater Atlanta Area

• Spearheaded Key Account Marketing channel strategies for 100+ Manheim Commercial and National Dealer accounts contributing to 700,000+ units sold from 2021 to 2023 directly tied to these marketing campaigns.
• Drove approximately $400+ million in 2021 through 2023 revenue partnering with six internal stakeholders executing cross-functional National Awareness and Incentive marketing campaigns.
• Increased email open rates by 80% and click-through rates by 200% (2020-2021) while earning a 42% open rate and 4% click-through rate (2022-2023) through automations, personalized journeys, and A/B testing.
• Created Salesforce reports and dashboards for various uses including account-based marketing clients’ YTD vs. PYTD sales, client competitor comparisons, and the various product offerings.
• Partnered with Salesforce in various initiatives including a speaking role in their sponsored webinar Maximize Email Engagement and Personalization with Data & AI.
• Maintained and launched an online information hub providing real-time updates and thought leadership to top Manheim clients and Google Analytics to internal stakeholders

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

• Consulted with key Dealership heads to build annual, quarterly and monthly marketing plans based on key aspects and co-opable marketing dollars to ensure proper alignment through all advertising tiers
• Educated dealers and clients on most efficient and newest marketing tactics including Search Engine Marketing, SEO, CRM, Retargeting, 3rd-party Auto Endemics, Paid Social, Digital Video, Connected TV, etc.
• Advocate for brand management, CRM, and brand value ensuring accurate communication and portrayal to both internal partners and external consumers, dealers and vendors
• Analyzed DMAs/SOAs based on consumer input, creative tactics, sales numbers, competitive analyses and Share of Voice using reporting tools such as Experian Velocity and Kantar Stradegy
• Worked with Mazda Regional Client and internal cross-functional departments to implement and fulfill any marketing requests from competitive vehicle comparison pages to group media buys
• Produced National Quarterly Marketing Guides for Mazda, GTM Partners, and entire dealer body communicating marketing programs, sales events and available creative assets

Greater Atlanta Area

• Directed social media newsfeed creative, digital-video overlays and geo-targeted advertisements through digital vendors such as Facebook, Instagram, Yahoo!, TubeMogul, GumGum, Tremor, Viant and xAd
• Maintained strong client relationships with Honda Southeast Zone and Assistant Zone Managers to determine best market-by-market advertising execution based on inventory, needs, behaviors and market segmentation
• Evaluated digital analytics and client Websites, using Google Analytics, for impressions, cost-per-actions and click-through rates to optimize and improve digital strategies and goals
• Directed, assigned and trafficked HTML5 digital assets specifically tailored for automotive retention and/or conquest placements containing campaign UTM parameters through KBB.com, Edmunds and Autotrader
• Regularly monitored client budgets, wholesale units and marketing supplemental periods to maintain a positive bottom line and maximize media spend opportunities
• Communicated with Traffic Department to send TV rotations to stations and vendors for 5 dealer association and 26 Honda markets

Greater Atlanta Area

• Worked together with Regional Account Director and Santa Monica Account Team to represent 4 Honda and 4 Acura Dealer Associations
• Responsible for association spot TV, radio and digital traffic instructions for all media placements not limited to Pandora, Hulu, sponsorships and digital buys
• Utilized Kantar Media and IHS Automotive, driven by Polk, to collect share of voice and retail sales trends to determine best practices for each Honda Zone 7 DMA
• Used Adobe Creative Cloud apps to create custom web & mobile banners for Pandora, Hulu, association websites and digital placements
• Created legal and compliant monthly newspaper ads in addition to static and digital billboards
• Worked widely with multiple in-house departments including Media Buying, Planning, Digital and Traffic to ensure proper client budgets, billing and deadlines were met in a timely manner

Ft. Lauderdale

• Managed the direction of Account Coordinators and guided them through day-to-day activities
• Constantly communicated with clients and studio staff to ensure all broadcast production was correctly completed by the deadlines requested
• Assisted with the DAA TV spot tagging and trafficking process of a range from 10 to 100 TV spots daily
• Worked with Account Director to divide and manage the flow of all creative materials
• Responsible for the billing of four separate automotive accounts

Fort Lauderdale

• Managed scheduling and constructing of weekly and monthly newspaper and broadcast production for over 80 AutoNation car dealerships within Florida
• Oversaw monthly TV and radio production for Jacksonville and Ft. Myers markets
• Daily interaction with dealership General Managers and internal art team to perfect final creative pieces
• Materialized clients’ ideas into copy while abiding by manufacturer and legal guidelines
• Reviewed print and production proofs multiple times before final approval

Gainesville, Florida Area

• Participated in creative meetings offering implemented ideas and recommendations
• Set up trade show booths and participated in events to help promote the company
• Experienced how a small advertising firm makes decisions and accomplishes its goals

Gainesville, Florida Area

• Sold advertising space for a monthly Florida Gator sports magazine
• Partook in group round-table meetings to better myself and other interns’ selling abilities

Master Of Business Administration - Mba, Business Administration And Management, General, 4.0

Ranger Trailhead Rank, Marketing

Activities and Societies: Salesforce, Marketing Cloud, Einstein, Advertising Studio, Social Studio, Data Management, Reporting, CRM.

B.S., Advertising

Activities and Societies: Letter winner with the University of Florida baseball team and awarded Freshman Academic Honor Roll.

Outside Concentration, Business Administration