Chris Friedrichs Email & Phone Number

Orlando, Florida Area

Responsible for leading station’s on-air brand promotion strategy that drives brand awareness, tune-in and ratings. Provide creative leadership and oversee execution for on-air and off-air creative campaigns. Responsible for station’s graphic look, voice and promotional messaging: in print, online, radio and in digital and social media executions. Champion and oversee the development and execution of innovative and creative work that conveys FOX 35’s brand and programming messaging across all platforms. Work closely with GM/VP News/VP Sales to shape the overall brand experience by all constituents including internal departments, viewers, users and advertisers.

Richmond, Va

Responsible for universal multi-level marketing for all Media General television properties and related digital platforms. Successfully helped developed over 100 market research projects varying from quantitative phone/internet studies to qualitative focus groups. Responsible for the development of creative objectives, creative goals and creative strategies for all strategic marketing plans for all Media General TV stations. Responsible for all creative aspects of station imaging and branding from concept to execution for all MGBG stations. Served as executive producer and oversee all stations image /graphic production. Evaluated and made creative recommendations as to the day to day promotional activities of the stations. Helped recruit, hire, mentor, and coach marketing directors at Media General properties. Actively lead learning environment, teaching and modeling best practices to increase creative effectiveness. Helped oversee all outside media campaigns and budgets. Provide creative input and evaluate creative execution for all outside media plans and buys. Helped create and served as project manager for Media General’s centralized graphic operation project (MGFX) Served as interim CSD for Media General properties. Served as interim general manager for Media General properties