Digital Marketing Manager
CurrentCurrently overseeing omnichannel marketing efforts for an Am Law 100 national firm. Responsibilities include identifying content creation opportunities, developing communication and advertising plans, execution, and reporting. Other expertise in the current role includes oversight of the firm's email marketing strategy; management of the public website; collaboration with stakeholders on the firm's social media strategy; and development of critical digital key performance indicators driving firm business goals.Co-leads a diversity business resource group focused on cultivating the diverse staff population at Ballard Spahr.