● Partner with Marketing, Merchandising, and Customer Service to develop, implement, and optimize effectivesite experience. ● Plan monthly content and wireframes for marketing and merchandising priorities.● Perform web analytics to understand site performance and customer interaction with site content navigation and internal search. ● Analyze product performance, such as categories, featured placements (including promotions), and general online shopping experiences, to identify business opportunities and risks. ● Create and submit briefs to the creative team to ensure site experience supports the monthly demand targets. ● Ensure the entirety of the onsite experience, all promotions, products, and content are accurate and timely. ● Partner with Planning and Merchandising to optimize online merchandising to grow sales within category and overall e-Commerce strategies for the best-in-class experience.● Assist with proofing site and marketing refreshes (email, social & paid) content and functionality by providing appropriate category/product/URL links. ● Collaborate cross-functionally to ensure that all deadlines are met.● Manage a team of site merchandisers.● Responsible for ensuring merch team’s product set-up, activation, and SKUs are set up accurately.● Partner with the marketing team to enhance landing page capabilities and develop, test, and launch leading site experiences connected to advertising strategies. ● Partner with the Planning team to champion "in-stock" rates.● Lead analyses of the competitive environment, business, and customers to deliver the right digitalmerchandising approach (e.g., navigation, taxonomy, content, cross-sells, up-sells, product guides, product bundles, etc.) to drive engagement, conversion, AOV, and strong SEO.● Take an analytical approach to decision-making regarding product performance and Merchandising the site.● Lead SEO efforts for impactful site improvements.

Providing music direction and live in-game entertainment for the San Jose Sharks professional hockey team that hosts ~17,000 fans. ● Cross collaboration with the Entertainment Director, Audio Engineer Supervisor, SJ Sharkie, and in-game host. ● Programming and executing in-game music, sound bits, and commercial reads.● Continually update and manage the MP3 library and music log. ● Edit audio clips via Adobe Audition.● A/V set up and maintenance of two laptops, cloud storage, and a 12-channel soundboard mixer. ● "Game Day" community engagement via Twitter for #TankTunes.

Constantly collaborating with cross-functional teams (including Partnerships, Category Management, and Product Marketing) to manage tracking, reporting, and execution of Event programming initiatives for Facebook and Instagram Commerce. ● Responsible for event planning, programming, and QC of over 2000 marketing campaigns within Facebook, Instagram Live Shopping, and Instagram Drops.● Established a new operational flow with cross-functional partners (i.e., Product Marketing & Strategic Partner Managers) to track and execute live events on Instagram & Facebook beginning in H2 2021.● Communicate with stakeholders regularly, highlighting progress towards goals, key risks, and dependencies.● Build summary reporting on promotional event initiatives for cross-functional and executive audiences.● Develop and maintain an understanding of business strategy and priorities to support recommendations around solutions and changes needed to existing approaches.● Support internal Cross-Functional teams with Seller/Vendor Support, Initiatives, and mapping.

Responsible for seasonal, evergreen, and promotional signage requests for Jos A. Bank: manage process between Creative and Store Operations ● Managed seasonal store signage map and implementation with Visual Merchandisers. ● Assisted in the management of the Jos A. Bank monthly marketing calendar: maintaining the thematic messaging, tracking updates, and communicating to all cross-functional partners ● Managed small marketing projects and draft briefs as needed ● Worked with channel partners to create, route, and review/approve creative assets with internal business partners ● Managed store communications with Retail and Store Operations ● Responsible for tracking and monitoring GTM (Go to Market) process with internal and external partners

Performed an extensive array of administrative tasks (managed calendars and expenses, booked travel, scheduled facilities and AV equipment) and served as a technical lead for, and manager of, small projects.● Established strong relationships with cross-functional teams, including engineering, business development, product marketing, finance, etc. ● Built efficiency and effective responsiveness into existing operations, and helped define new operational strategies.● Supported planning for the Money 2020 Las Vegas tradeshow (AV, catering, exhibit organizers, inventory tracking, set up plus tear down, etc.).● Managed external partner relationships (such as swag, hotel chains, entertainment groups, motivational speakers, etc.).

Project managed marketing campaigns, assisted with business operations, and platform optimization of Site experiences for eBay.com/Deals, Fashion, and other Cross Vertical pages. Additionally, I led daily collaboration with North American cross-functional partners including Marketing, Creative, Product, SEO, and Merchandising. ● Established operational best practices, calendaring, traffic plans, and detailed event execution processes to bring campaigns and sales events to successful implementation, improved buyer experiences, and increased new buyer participation, which lead to a 20% growth YoY.● Averaged $4M a day in Gross Merchandise Value for the Daily Deals platform as measured by an internal analytic tool in collaboration and communication with NA Merchant teams and Directors to align on business objectives.● Coordinated marketing assets using Jira and successfully launched over 100 live to site campaigns.● Revitalized the “@eBayDeals” Twitter handle and gained 25K organic followers within a year by creating content (including Graphic Design), engaging with followers, and increasing department efficiency by reducing resource allocation hours. ● Partnered with the email marketing team to successfully plan and launch weekly emails to over 10 million subscribers.● Acted as liaison between Site Merchandising and Engineering (IT) to report platform bugs on a weekly basis.● Piloted and trained teams on new or updated site merchandising processes or standards.● Culture Luminary Award 2017 nominee

Coordinated strategic initiatives and managed projects to achieve greater success for PlayStation Developer conferences and trade shows.● Partnered with Creative, Marketing, and Technical to orchestrate cohesive branding and develop impactful presentations, demos, and entertainment. Utilizing Salesforce for asset management. ● Managed two large scale events, PS Booth at GDC 2015 (>23,000 attendees) and DevCon 2015 for over 500 developers, executives, and CEOs from around the world and provided flight, hotel, and other logistic support efforts to ensure smooth execution.● Led the development, design, and management of the DevCon2015 Event app, connected with EventMobi to customize the app experience to include “how-to guide,” calendaring, registration, attendee management, and content sharing. This increased engagement, satisfaction, and reduced attendee issues. All efforts were resulting in over 500 downloads and 56,000+ views within three days.● Managed and organized PlayStation’s “after GDC” private event party for over 300 VIP guests, which included guest list registration, mobile app check-in management, VIP relations, and guest services.

Provided planning and project management for large and small marketing campaigns and trade shows throughout Northern California. Lead for local sponsorship requests. ● Inherited philanthropy program, “Neighbors Helping Neighbors” that increased community involvement, brand recognition, and foot traffic through the development of partnerships with Ronald McDonald House, Children’s Discovery Museum, and Special Olympics. ● Partnered with Oracle to participate in their corporate “Earth Week” event, created promotional materials, designed booth space and organized staff allocation, successfully tracked over $25K in additional sales.● Organized, proofed, and edited copy and images for various categories and campaigns within eCommerce site.

Created Team Building events, managed trade show planning and attendance (ie.Maker Fair), and served as a senior account manager for companies like Google and Facebook.• Surpassed sales expectations and goals by 150% for the 3rd and 4th quarters of 2012 and met expectations in 2013.• Developed a relationship with Google that resulted in the creation of a membership program that was distributed to over 40K Google employees nationwide.• Assisted in the design and management of advertising material such as print material, tv commercials, and online advertisements.• Created promotional information to drive business and tested new marketing opportunities leading to a 30% increase of sales.

Maintained and organized daily email inbox for customer support and managed various marketing programs. • Led the “Custom Case” program for professional athletes, corporations, and celebrities.• Shared design concepts, marketing ideas, sales strategies, and customer feedback with owner/GM.• Provided customer service to incoming phone calls via landline and Skype worldwide.• Assisted with the creation of customer service policies and procedures.• Assisted the shipping department to pack and ship orders.• Created limited edition, “Japan Relief” product concept to benefit the Japan Disaster Relief fund which sold out, creating over $40K in sales for the program. • Created concept for a marketing project and video titled, “What’s Your Element?”

Managed various home and commercial projects, which included material layout, calendaring, customer service, and architectural drafting.• Organized and created marketing materials and set up for various trade show events to showcase the quality of the cabinetry, which lead to a 300% increase in projects.• Increased project efficiency by 200% within the first year of joining the company by creating more significant organization using various internal filing systems, online applications, and increasing collaboration.

Coordinated event programming, setup, execution, and follow up for both onsite/offsite and assisted Sales Team as needed.● Teamed Family RV with Fresh Choice restaurants to head a marketing campaign, which resulted directly in a 15% rental increase for Family RV.● Created and maintained marketing / cross-promotion events, calendars, materials, and campaigns.● Produced all advertising materials for web, print (banners, accessories, magazines, newspapers), and swag.● Managed various trade show selections, contract negotiations, marketing plan, budget, set up, and employee management.

Assisted with the launching and development of start-up sports magazine company that expanded into marketing company. • Built relationships with area businesses to land over $250K of ad sales for first year.• Conducted grass roots marketing and promotional activities, increased readership and distribution by 50% after initial launch.• Created and coordinated marketing and advertising materials, generated real-time content for social media sites and developed outreach to improve distribution and sales. • Served as photographer and editor for sporting events like X-Games and Formula 1 racing.

• Managed set up of all audio / visual equipment, music playlist for game nights.• Provided on-air talent for entertainment, public announcements, live game commentary, interviews, and sponsor promotions.• Assisted with Marketing for the team to gain exposure of SJSU Ice Hockey.• Designed flyers & advertisements for game night programs.