Accountable for the management of the data science and insight analytics team and the scoping & delivery of insight based recommendations to retail clients worth £90m+ p.a.  Work directly with Edwina Dunn and Clive Humby, pioneers of customer data science Scoped and created from scratch the first customer led personalisation program for M&S food, based on data and insight, to drive £20m sales and £3m profit p.a. Developed behavioural and value customer segmentations for M&S and H&B that helped drive customer understanding and decision making into the businesses, worth £30m+ p.a. Created a predictive modelling solution to stem lapsing losses to M&S through the introduction of a CRM lapsing program, worth £40m p.a.  Developed and evolved the core analytical and commercial skills of Starcount data science team to help support their personal growth and the needs of the business Worked with data engineering to scope and deliver a common data model for analytics Created and delivered a data strategy for leading geospatial public sector company

Analysis manager for the Channel and stores team.Responsible for the direct management of 4 insight analystsDelivering actionable insight into Tesco, specifically their stores, GHS, GMO and Telecomms teams

Accountable for the dunnhumby solutions deployment and thinking for the Tesco UK grocery and household categories.Responsible for:- working with key stakeholders within the Tesco business to understand their current and future challenges- working with key internal stakeholders to understand current solutions capabilities and shape future solutions developments- supporting the dunnhumby category leads in delivering key insight and activation opportunities into both buyers and customer stream

Accountable for the UK MP analysis team (nine UK based analysts and seven India based analysts)Responsible for:- direct management of four UK based analysts of a variety of levels- creating and maintaining a high performing and collaborative insight team- developing the personal skills of the total analysis team ranging from analytical skills, communication skills, retail knowledge and presentation skillsKey projects:- creating a clear vision for the total team that identified and share the teams core purpose with the total business, embedding this vision with the team and making it a day to day reality- creating a clear role clarity outline for all roles within the team- supporting key members of the team in key supplier projects, e.g. evaluating eCRM campaigns, creating a category customer and basket segmentation and identifying clear actions- driving an action based insight focused highly functioning team that was called out as best analytical team within the business

Consulting for Best Buy and Future Shop Canada.Part of a two man team based on site with clientResponsible for:- collaborating, supporting and upskilling the in house insight team on key analytical approaches and thinking- scoping, managing and delivering key strategic projects to key stakeholders- working with key stakeholders within the business (marketing director, SVP, VP) to identify key strategic challenges and the relevant course of action- managing one indian based analyst, developing their analytical skills- making a two man on site team work together as a clear teamKey projects:- supporting the launch of the Best Buy rewards program and evaluating the benefit to the total business- creating and launching their loyal customer communications programme- Scoping and launching a customer communication program for Best Buy's gaming community- rationalising the DVD product inventory based on customer data- growing the effectiveness of their category plans- Creating and evaluating a new promotional strategy for the TV category designed to drive attach rates

Worked on strategic projects for both Tesco Ireland and Irish FMCG suppliersResponsible for:- engaging key stakeholders within the client base to understand their key strategic questions- creating analysis briefs outlining analytical approach, early hypothesises and proposed actions- working with junior analysts to develop their analytical knowledge, retail knowledge and presentation skills- working with big datasets (over 1m active customers) to identify key trends in customer behaviour- identifying actionable insights relevant to clients questionsKey projects- creating a range of products that would appeal to polish customers- creating a customer segmentation based on transactional data that was used to understand the health of Irish households and how we can encourage healthier behaviour- optimizing promotional strategies for multiple FMCG clients- evaluating the performance on instore NPD launches- creating the coupons at till mechanic for the Irish market- taking the UK availability solution, optimizing it for the Irish market and creating the collatoral to take to suppliers. This solution in its first year was worth approx £250k+ for the Irish market

Insight analyst, coupons at till analysis teamResponsible for:- Personalised and relevant targeting of both retailer and supplier funded coupons on a fortnightly basis- Coupons issued to over 7m loyal Tesco customers- Setup and evaluation of all strategic media tests, including trade driving coupons