Chris Carter Email & Phone Number

CEO of global Expat Health Insurance Broker - creating new brand, registering with numerous regulatory bodies around the world and managing daily operations.

International, Hk

Responsibilities- Chief Digital Officer responsible for all digital transformation across all aspects of Cigna International with responsibility for all websites, apps/portals, email marketing, social media, analytics and User Experience (UX/CX)- Management of large scale & global digital teams based across UK, NA, Asia and ROW- Stretch assignment of Chief Marketing Officer for all direct to consumer and broker sales for global IPMI- Managed multi-million P&Ls and large scale marketing, digital, technology teams/partners and media/digital agenciesKey Achievements- Grown revenue for DTC product by 30% in last 3 years through digital channels and transformative digital marketing techniques- Created, managed and developed 3 year Digital strategy in 2019 and now focused on delivering new refreshed 2024 Digital Transformation Strategy to board for next 3 years, including new digital culture to be implemented alongside Digital Product Owners and new ways of digital marketing to be implemented. New digital products and servicing being built alongside third party Fintech providers – e.g. Successful Fintech partners (Names withheld for confidentiality). - Developing brand new website infrastructure to accommodate new lines of business and countries we are now operating in.- Reduced performance marketing spend by 100% whilst increasing revenue based activity with new outsourced sales plan

Bloomfield, Ct, Us

Responsibilities- Newly created role to create Digital Transformation Programme for Global healthcare insurance company- Created, presented and procured funding for a 3 year Digital Transformation Programme covering Digital Servicing and Digital sales and marketing – moving from zero budget to $8m in less than 18 months- Managed the lead generation and acquisition of B2B and B2C clients using market and internal research- Managed implementation of key servicing and marketing technologies including the development of a new Global Servicing tool for claims and Health and Wellbeing- A key stakeholder in the inception and subsequent roll out of CRM (Salesforce and Eloqua) and other digital technologies- Direct and matrix management of global team of marketing, digital and US based IT specialists (including external software houses)Key Achievements- Successfully delivered year 1 and year 2 of Digital Transformation Programme on time and to budget, including new servicing tool to over 500k members and clients- Implemented new digital marketing turnaround planning resulting in $2m incremental revenue on Direct to Consumer digital business

Plymouth, Gb

Responsibilities- Traditional and Digital Media planing and buying- Managing all aspects of relationships of Aggregators (Price Comparison Websites), such as MoneySupermarket, Compare The Market, etc- Managing all aspects of Affinity partner web journeys and customer experiences (CX)- Acquisition of all Travel Insurance sales for direct to consumer business- Developing email marketing programmes using Eloqua- Implementation of full Social Media strategy using Facebook and twitter Key Achievements- £0 to £1.2m revenue in 18 months, beating forecast by 15%, built team and business in 9 months using online and offline marketing tools- Developed and managed PPC, aggregators, affiliates, display and SEO programmes- Created brand new travel insurance marketing programme and web customer journey- Deployed new processes for development of web sites- Recruited brand new team from scratch- Managed all aspects of consumer marketing, including, social media, email marketing, paid search and web optimisation- Managed creation of new ecommerce infrastructure

London, London, Gb

- Managed all aspects of digital marketing within Skrill- Created digital acquisition plans for credit cards using PPC, affiliates and display marketing- Built and presented Digital Marketing Strategy to board stakeholders- Created new plans for CMS implementation- Deployed new social media strategy- Designed and implemented digital portal for African and Philippine clients- Recruited brand new digital marketing team- Established new marketing automation and email retention program to further drive wallet spend and new card acquisition.

Stadtkreis 1 Altstadt, Zurich, Ch

- Managed roll out of first global brand campaign for Kaspersky simultaneously across 26 countries in 12 languages- Working as deputy to Global CMO, managed all aspects of country liaison, created process for brand management and governance across countries- Collated all brand reporting and disseminated to appropriate stakeholders

Stadtkreis 1 Altstadt, Zurich, Ch

Managed all aspects of online acquisition in Northern Europe, including RTB, DSP, PPC, SEO, etc with $xxm+ budget and subsequently digital retention across all markets, using in life messaging and email marketing in over 12 different languages

Stadtkreis 1 Altstadt, Zurich, Ch

- Achieved 300% growth in online sales over 3 years in northern Europe - 20% improvement on ROMI from digital expenditure- Met and exceeded 2009, 2010, 2011 sales targets and Q1 of 2012- Implemented multivariate testing (Digital River), attribution analysis (Mediaplex), and developed/implemented acquisition and retention optimisation plan for Europe- Improved online customer experience across all aspects of the customer journey

London, Gb

Global Head of Digital Marketing - to manage multi country web sites with password protection and daily price feeds.Achievements included:- Winner of the 2008 Online finance awards “Best Creative” campaign award- Delivered strategic review, documented roadmap and delivered new development- Managed the implementation of a new password protected site for international distribution partners- Increased rank of site in the UK- Increased site traffic by approx 10-15% per month, through effective SEO- Increased page rank on Google and reduced CPC on Google adwords by 30% in 6 months- Achieved CTR on key creatives which were 4x above industry average

London, Gb

Management of the online customer experience across Royal Mail, Post Office and Parcel force. Responsible for directing the development of new online projects across the business and ensuring customer experience was in line with usability and accessibility guidelines

London, Gb

Head of all personal insurance products for Barclays - full P&L responsibility for sales of over £30m. Managed GTM strategy for new life insurance product through online and offline channels including branch network.- Undertook new product development (NPD) with strategic partner of innovative new life insurance product- Optimised multi-channel sales for all health and life insurance products- Managed all on and offline marketing, including Direct mail, telephony, in branch and digital marketing- Met and exceeded yearly targets, with a 20% over delivery in total

Stratford, London, Gb

Worked on the implementation of new ICOB and MCOB handbook.

Managed the development and VC funding rounds for a successful global recruitment SAAS solution. Solution developed using the Internet which allowed recruiters to connect with temporary recruitment agencies in real time to allow cost reduction for clients and maximum usage for recruitment agencies. Trade sale to competitor after 3 years of operation.

High Performance Leadership Programme, Organizational Leadership

Mba, Digital Marketing, General Management, Accounting, Finance

Bachelor Of Arts, Financial Services