Chris Gibbins

Chris Gibbins Email and Phone Number

Founder @ Summit Brand Advisory
Denver, CO, US
Chris Gibbins's Location
Denver Metropolitan Area, United States, United States
Chris Gibbins's Contact Details
About Chris Gibbins

A 30-year veteran of the Consumer Electronics Industry. Proven experience in Sales, Business Development, Brand Protection, Intellectual Property Protection, Product Development, and Manufacturing Specialties:• Risk and Threat Identification & Risk Mitigation• Market Research & Strategic Business Planning • 3rd Party Partner Alliances, Development & Training • New Process/Procedure Development• Budget Management & ROI Analysis• Performance Metrics Development• Regional Sales Management• Consumer Electronics• Audio/Video/Automation Design & Installation • Custom Lighting Control & Design• 12V and Custom Install (CI) Cabling

Chris Gibbins's Current Company Details
Summit Brand Advisory

Summit Brand Advisory

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Founder
Denver, CO, US
Chris Gibbins Work Experience Details
  • Summit Brand Advisory
    Founder
    Summit Brand Advisory
    Denver, Co, Us
  • Goorin Bros., Inc.
    Senior Brand Protection Manager
    Goorin Bros., Inc. Aug 2023 - Present
    San Francisco, California, Us
    Since 1895 we're a family of hat makers and dream makers with a legacy built on unconventional ideas and foolish pursuits in order to move people forward. We believe in encouraging people to be seen and heard because everyone deserves to matter.
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  • Cg Design Company
    Independent Consultant: Audio/Video/Lighting & Automation
    Cg Design Company May 2018 - Aug 2023
    Consulting on all types of Audio/Video/Lighting/Automation Projects including bidding, product selection, design, installation, and programming.
  • Crg Associates
    Independent Consultant: Brand & Intellectual Property Protection
    Crg Associates May 2018 - Aug 2023
    Providing consultant services for Brand Protection, Brand Management, Anti-Counterfeiting and Intellectual Property Protection and Enforcement
  • Otter Products
    Business Development Director - Screen Protection; Global Insights & Solutions
    Otter Products Jul 2022 - Jan 2023
    Fort Collins, Co, Us
    As an integral conduit between the Product teams, Sales teams, and Customers/Dealers, I facilitated thorough communication between internal company stakeholders, identified Market opportunities, and matched Customer's needs with differentiated product offerings, unique solutions, and strategic pricing programs.• Partnered with Domestic and International Sales Teams to assist with identifying targets, crafting and delivering compelling proposals to prospective customers, and closing and converting new client business for Otter Products.• Built successful partnerships with internal and external key decision makers to provide ongoing strategic insights (garnered from Consumer and Market research including NPD and other platforms) to continually identify future value-add solutions based on changing market dynamics. • Presented to and consulted with mid and senior-level management on industry trends within the market and competitive environments, with a view to developing solution-oriented customer strategies, enhancement of existing sales processes, and identifying opportunities for promotional campaigns, unique selling propositions, and differentiators that will lead to an increase in sales revenue.• Choreographed with the Sales Program Management and Supply Chain teams to plan for critical Customer line reviews, floorplan reset dates, and seasonal planning/promotions and execution.• Developed strategy for improvements to the Direct to Consumer online experience.• Strategized with Brand and Product Marketing to develop and execute product launch and sell-through programs.• Re-launched Otter Protection Program and managed 3rd party vendor relationships to improve sales and grow customer adoption.• Collaborated with Engineering on competitive product analysis and testing to equip Sales Teams with crucial selling tactics when promoting the superiority of the Otter Products brand.• Involved in all aspects of annual Budget Planning and P&L management.
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  • Lights By Design
    General Manager
    Lights By Design Aug 2021 - Jun 2022
    At Lights by Design, we sell and install Gemstone Lights, the premier Smart Outdoor Lighting company in North America for Permanent Christmas Lights, Any Occasion Holiday Lighting, Architectural Down Lighting, and Security Lighting.• Spearheaded the re-launch of Lights by Design including Logo redesign, Website overhaul, and other Branding initiatives.• Developed Marketing strategy including Google Adwords, SEO, and direct-to-consumer advertising.• Within the first year (compared to the previous 24 months): - Customer Installs increased by 163% - Revenue increased 130% - Profit increased 91%• Hired, Trained, and Managed all installers.• Led all customer interactions during the Sales process including initial contact, estimating, invoicing, material ordering, scheduling, installation, and post-sale follow-up.
  • Lumen Technologies
    Lead Product Development Manager
    Lumen Technologies Nov 2019 - Jul 2021
    Monroe, Louisiana , Us
    Serving as a critical business leader in the ongoing evolution of the company’s Product Solutions by leading a large cross-functional team in developing and delivering Lumen services such as Content Delivery Network (CDN) and UCaaS for TDM/VOIP. • On-scope, on-time, and on-budget delivery of the product portfolio objectives, including business requirements definition, driving cohesive end-to-end solutions, creation/management of project structures, as well as alignment of resources. • Adherence to SAFE-Agile practices as well as prescribed stage-gate new product development methodology (including a mix of rapid development and staged development based on program goals and deliverables), project management, change management processes and implementation of project/business based financial controls. • Met or exceeded committed business outcomes, including financial performance and customer experience goals across the entire customer lifecycle (Learn, Buy, Get, Use, Pay, and Renew).• Regular Key Interactions: Intake, Prioritization, Planning, Scheduling, Tracking, Delivery & Launch.• Consistently engaging with partner organizations such as Product Management, Business Process Implementation, Architecture, Engineering, Finance, Operations, Sales, Sales Overlay, and other organizations as part of the planning, design, development, and launch of new products and services.• Identification and solicitation for the commitment of required core and extended resources.• Identification and resolution of barriers to success for both milestone attainment and achievement of desired business outcomes• Ensuring the effective transition of strategic programs from ideation to development to lifecycle management, delivering on the identified minimum marketable product (MMP) experience standards.
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  • Speck Products
    Director Of Global Brand Protection
    Speck Products Aug 2012 - May 2018
    San Mateo, Ca, Us
    Identified and counteracted counterfeit activity and threats to Speck's intellectual property, brand name, and consumer reputation by custom tailoring a Brand Protection Program from the ground up. - Coordinated attorneys, investigators, and government officials on 5 continents.- Identified risks and threats to brand portfolio, supply chain, and distribution network.- Launched on-product authentication program and online verification system for consumers, resellers, Customs officers, and Law Enforcement Agents.- Oversaw Supply Chain Audits for accountability of Serialized Authentication Stickers.- Managed 3rd party service providers to monitor online marketplaces and brick and mortar resellers for trademark or intellectual property/patent infringement. - Enforced against Unauthorized Online Sellers and MAP violators.- Executed takedowns of counterfeit and infringing online product listings utilizing tools such as the DMCA, eBay VeRO Program, Amazon Brand Registry, AliProtect, and IACC MarketSafe Program.- Spearheaded training and enforcement of U.S International Trade Commission (ITC) General Exclusion Order (GEO).- Conducted over 70 product authentication and patent infringement trainings for Customs Officers and Law Enforcement in the U.S., Canada, Panama, Hong Kong, and the U.A.E.- Received Certificate of Appreciation from United States Homeland Security.- Partnered with China’s AIC and PSB for local investigations and factory raids.- Data driven decision making utilizing various metrics to analyze ROI versus risk of counterfeitproduct sales and intellectual property infringement.- Developed extensive Dashboard for regular reporting to Executive Leaders key indicators such as: number of listings removed, number of seizures, number of successful investigations/raids, number of successful lawsuits, number of arrests, income generated from Settlement Agreements, and department budget tracking to goal.
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  • Speck Products
    Director Of Business Development
    Speck Products Apr 2011 - Jul 2012
    San Mateo, Ca, Us
    Forged new business relationships and unearthed new product opportunities in untapped markets to grow the Speck brand and portfolio. Simultaneously managed the Android devices product accessory go-to-market strategy. Key Contributions Include:- Managed strategic B2B relationships with device OEMs such as Samsung, Apple, Amazon, HTC, Nokia, Motorola, and Blackberry.- Negotiated licensing agreements and managed all relationships for 3rd Party Accessory Partnerships such as Burton Snowboards, Sanrio (Hello Kitty), and various independent artists, startups, and pattern houses.- Championed new channels for product development such as Education, HealthCare, and Enterprise, then prioritized/presented the opportunities to the executive leadership and the Venture Capitalist investor team.- Orchestrated partnerships with online customization companies such as Zazzle and Cafe Press and managed all ongoing vendor relationships.- Engaged with other brands to co-promote causes such as breast cancer awareness, and life-saving Medical ID information.- Vetted all new outside innovators and product ideas for consideration.- Managed patent application process for intellectual property between Legal and Product Development.
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  • Ppc
    Western Regional Manager For Perfect Path Consumer Electronics Division
    Ppc Sep 2009 - Jan 2011
    Launched new brand for the Consumer Division at PPC in the Western Region. Responsible for training and mentoring outside sales representatives and distributors. Coordinates budgets, forecasts, and reports. Direct handling of key accounts including in-person sell-in presentations, training of staff on product features and usage, sell-through management, and growth strategy implementation. Also focus on strategic planning of 2, 3, and 5 year growth plans for sales and marketing in the territory. Utilize a combination of territory visits, webinars and conference calls with the extended rep sales teams to identify 80/20 rule opportunities in order to generate the highest level of sales from the key accounts in the shortest amount of time, breaking into new markets efficiently.Selected Contributions:- B2B sales and sell-through focus of product line from Manufacturer to Retailer/Dealer focused on a variety of specialty cables (HDMI, structured bundles, plenum, in-wall rated CL2/CL3, fire system control, and other NEC compliances) for commercial installations.- Intensive field launch strategy during 2010 for 24 states comprising the Western Region, including 14 distributors, and 66 direct dealers. - Managed 3rd party sales teams consisting of 9 Rep Firms and 30 Reps.- Developed key strategic plans at the Distributor and Dealer level to identify pain points as to why a product line was not selling through to expectations, including profit margin and price point analysis, cost savings related to product performance and service calls, product launch implementation, attachment selling training, promotions, and customer open houses.- Managed sales quotas by territory for each Distributor and Rep Firm.- Significant presence at tradeshows including CEDIA 2009, CE Pro Top 100 2009, CES 2010, NAB 2010, InfoComm 2010, and CEDIA 2010 to continue to proliferate brand and enter new sales channels.
  • Monster Products
    Senior Product Manager & National Sales Manager
    Monster Products 2004 - 2009
    Weston, Ma, Us
    Accountable for the full range of sales activities and product development, overseeing profitable and timely development, production, and delivery of carefully designed and targeted electronics. Managed a cross-functional team comprised of other Junior Product Managers, Process Leads, Product Engineers, Merchandising Agents, Marketing Specialists, Market Area Assistants, Purchasing Agents, and Training Specialists. Personally managed large dealer accounts while providing coaching, guidance and training to the sales team. Deliver sales presentations to senior buyers. Develop product ideas in collaboration with engineering, marketing, and vendor representatives. Coordinate carefully managed inventory levels to ensure adequate raw materials for a production schedule aligned with sales forecasts while minimizing obsolete inventory.Selected Contributions:- Responsible for product sales growth at key customer accounts including Apple, Best Buy, Target, Wal-Mart, and Radio Shack. - Worldwide Sales Manager for Apple Computer Account, growing year over year business 23%. - Senior Product Manager for Monster Apple Accessories. - Managed a national network of sales representatives. Increased sales in the car audio market by 22%. - Built new product models and developed strategic partnerships with key outside brands such as LRG, West Coast Customs, Unique Rides, DUBB Magazine, and Complex Magazine, including negotiating all business terms and managing the ongoing business relationships.- Developed new processes for New Product Development (NPD). Implemented new documentation and controls for Inventory Management, EOL, and Supply Chain.- Performed regular sales, budget and P&L analysis by product line.- Presented the product lines at key national and international trade shows.- Designed key marketing deliverables including sell-in PowerPoint presentations, training literature, product literature, catalogs, and in-store Point of Purchase literature.
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  • The Good Guys
    Buyer - Video & Cellular Products
    The Good Guys Jan 2004 - Aug 2004
    Melbourne , Victoria, Au
    In concert with the merchandising team, created and executed strategies to grow high-revenue categories. Developed pricing, promotion, assortment, and sourcing plans for product categories including television (40% of annual sales or $240M) and cellular/telecom. Heavily engaged in promotional, marketing and advertising strategies. Monitored industry and competitive trends. Negotiated contracts and pricing. Responsible for Mix Assortment and Merchandising of categories managed.Selected Contributions:- Triggered 16% year over year growth in the Television category. - Increased monthly Cellular activations by an average of 15%.- Corrected Cellular losses averaging $200K month due to fraudulent rebates and incorrectly processed documentation.
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  • The Good Guys
    Regional Sales Manager
    The Good Guys Jun 2000 - Dec 2003
    Melbourne , Victoria, Au
    Managed as many as 24 stores across three-state region, generating an average monthly volume of $1M. Oversaw professional development of each Car Audio & Portable Devices Manager (Cellular and Musical Devices) and store associates, focusing on training tailored to each location. Evaluated merchandising standards from customer experience point of view and executed adjustments. Specialized in coaching underperforming stores to excel through add-on attachment sales, profit maximization, P&L analysis, customer retention, fraud and shrink reduction, and improved hiring/training practices.Selected Contributions:- Increased Mobile attachments by 20% in the Pacific Northwest. - Increased Monster Cable sales by 28% - Increased Mobile Install Labor by 17% in northern California.
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Chris Gibbins Skills

Product Management Product Development Consumer Electronics Product Marketing Sales Retail Sales Management Cross Functional Team Leadership Strategic Planning Mobile Devices Business Development Negotiation P&l Management Strategic Partnerships Strategy Sales Operations Product Lifecycle Management Management Product Launch Budgets Contract Management Marketing Manufacturing Anti Counterfeiting Home Theater Licensing Home Automation Microsoft Office Account Management Forecasting Trade Shows Mobile Electronics Merchandising Multi Unit Management Ios Team Building Selling Business Strategy Sales Presentations Program Management Rep Management Retailing Microsoft Excel Public Speaking Government Relations Presentation Skills Competitive Analysis Business To Business Leadership

Chris Gibbins Education Details

  • San Diego State University
    San Diego State University
    Business Marketing
  • Uc San Diego
    Uc San Diego
    Electrical And Electronics Engineering

Frequently Asked Questions about Chris Gibbins

What company does Chris Gibbins work for?

Chris Gibbins works for Summit Brand Advisory

What is Chris Gibbins's role at the current company?

Chris Gibbins's current role is Founder.

What is Chris Gibbins's email address?

Chris Gibbins's email address is ch****@****cts.com

What is Chris Gibbins's direct phone number?

Chris Gibbins's direct phone number is +165046*****

What schools did Chris Gibbins attend?

Chris Gibbins attended San Diego State University, Uc San Diego.

What are some of Chris Gibbins's interests?

Chris Gibbins has interest in New Technology, Cooking, Home Automation, Audio Video And Content Distribution, Photography, Mountain Biking.

What skills is Chris Gibbins known for?

Chris Gibbins has skills like Product Management, Product Development, Consumer Electronics, Product Marketing, Sales, Retail, Sales Management, Cross Functional Team Leadership, Strategic Planning, Mobile Devices, Business Development, Negotiation.

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