Chris Gibbs Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Michigan, United States

Battle Creek, Mi

Battle Creek, Mi

Formally Plymouth Packaging, our company was purchased by WestRock in January 2018. The new company name is WestRock Box On Demand. The acquisition gives us the ability to offer comprehensive packaging options for manufacturing and e-commerce. Marketing executive responsible for the development of marketing initiatives driven from company strategic objectives. Research, develop , and collaborate with executive management and sales on the traditional marketing functions of product, place, promotion, and price while also developing brand trust and relevance in the digital space. Build VOC tactics and use real-time customer feedback to support product innovation and development.

Kalamazoo, Michigan Area

Director of Marketing for companies within the KMC Global Group; PRAB, Hapman, CDM Systems and company European operations.Developed best-in-class tactics and KPI to achieve marketing strategy and drive corporate growth goals.Engage and contract technology to increase digital communication engagement and drive brand development. Business strategy assessment and competitive analysis, budget management.

Kalamazoo, Michigan Area

Corporate sales and marketing manager for a nationwide contractor. Developed marketing, brand, and sales strategy, hired graphic designer and created new literature and vertical market brochures, maintain trade show schedule, local and national advertising campaign. Develop and maintain corporate marketing budget. New market analysis. Sales staff management and training. Also responsible for personal sales goals.Developed and promote corporate brand strategy, communicating a consistent national message that is achieving name recognition and growth goalsTeam sales achieved sales objectives in the first year of planning and trainingSelected, implemented, and trained staff on CRM database resulting in proactive sales accountability and strong financial forecasting$2M in new personal sales in the first year of employment, exceeding company goals

Sales and marketing manager for a growing product line of wireless products and services on a global level. Develop sales representative training material, market analysis and sales forecasts, created brochure and communication strategy. Worked in conjunction with advertising agency to develop print and on-line ads and media schedule based on target audience. Manage new product sales of over 1.2 million with 45% profitability.Developed national market strategy, sales objectives. Resulting in an average 40 % sales increase over a several year period.Work with European and Chinese counterparts to develop local sales and marketing strategiesChampioned new revenue generating opportunities to exceed sales objectives and maximize profitability; Starter Kit and Stand -A-Lone Server Selected by executive management as part of a global e-commerce strategy development team to assess, design, market, and implement a B2B e-commerce strategy.

Responsible for sales and marketing of wireless technology for industry. Develop selling tools and strategy, set sales targets, establish communication and pricing strategies. Work with field reps to increase business and meet sales goals. Manage sales for distribution channel, manager of inside sales team for two direct sales territories with sales of over 3 million. Committed to team motivation and development, this was a highly diverse roll with responsibilities for sales, operations, and marketing. Report to plant General Manager and the VP of Sales and Marketing. Manage two direct reports and coordinate sales objectives for eight direct field sales people. Resulting in sales increase of 25% in one year.Educate customers through seminars on system optimization, benchmarking, and ROI. Resulting in 6-12 qualified leads per monthWorked on a cross-functional team as part of a process improvement objective with estimated company savings of $80,000Current wireless monitoring capability:Steam TrapsCondensate tanksSafety Relief valvesPressure Reducing ValvesArmstrong International is a system solutions provider for steam, air, and hot water systems with products designed to help industry capitalize on financial and energy savings.

Manufacturer of industrial chillers for machine tool coolant. Responsible for strategic market development; identify target audience, define objectives, assisted in literature development with sales team. Worked to develop the changing corporate culture as the result of a recent acquisition. Developed strategic teams for coordination of business operations and problem solvingAssisted in web site development to conform with new branding strategyImplemented sales promotions and trade show coordination for lead generation

Three Rivers, Michigan

Product Specialist for Armstrong Fluid Handling (a division of Armstrong International, Inc), responsible for sales of condensate systems and flash recovery vessels. Worked as a part of a team of sales, marketing and design to increase depth of product offering based on market needs. Sales calls to end users and design engineering firms to; develop system payback analysis and system optimization for industry and commercial useCreate sales literature Negotiate buy/sell agreementsDevelop proposals for large multi-channel projectsDevelop product specifications for regional and national bidsBuild products for industrial steam system optimization. Responsible for technical sales literature development, customer support and field representative trainingThrough extensive travel, developed market and generated leads. Resulting in sales growth of 30% in 3 years.Coordinated learning team sessions with engineering firms designed to earn job specification and develop customer preference. Resulted in qualified lead generation.Conducted internal and external market analysis for product line expansion and sales needs. Resulted in product line expansion to include electric pumps and flash tanks

Digital Marketing Strategies, Marketing, Executive Education

Mba, Business Administration

Bachelor Of Business Administration, Marketing

Bachelor Of Business Administration, Marketing

Education record