Christopher Gillette Email & Phone Number

Los Angeles, CA, US

• Coordinated all aspects of artist relations including concerts, accommodations, transportation
• Managed relationship with press, street team, label, and industry personnel, leading to improved communication and coordination
• Led merchandise sales, inventory management, and artist finances

• Created business development strategies based on competitive and industry analysis
• Led marketing efforts, assessing and implementing diverse marketing strategies including online, viral, stealth, and guerilla marketing
• Networked and leveraged contacts to obtain angel funding and build strategic partnerships, & researched Intellectual Property Rights to develop relevant guidelines

• Concentration in music, celebrity, comedic, and social network marketing for start-up mobile company
• Assisted in demographic research, segmentation planning, beta testing and registration of over 1,000 users, providing feedback to management on results and conclusions
• Conducted competitive assessment of the VOIP and SMS markets, providing insight on strategic positioning
• Co-Coordinated company presence at Caltopia, a trade show at UC Berkeley with over 30,000 visitors

• Marketed to college students, by providing information and creating brand awareness on campus
• Provided feedback and recommended marketing improvements based on assessment of mobile trends, including games, applications, music and video on demand
• Assisted in organizing and promoting the Amp’d Weekender marketing event at UC Berkeley