Helping associations transform their marketing with deep quantitative work and compelling creative vision. Work includes organization design, MarTech platforming, analytics strategy and design, online lead generation strategy, marketing automation implementation, agency evaluation and selection, pricing analysis, and more. My work connects technical infrastructure, including the AMS, to marketing solutions.

Transformed the organization into a marketing powerhouse that grew membership to largest in organization history. Slaughtered sacred cows to swell market share while slashing expenses. Evangelized quantitative decision-making and created analytics department to produce incremental improvements from all functions. Regularly advised Board on strategy, performance and business challenges.Visionary and torchbearer for department of nearly 100 employees driving customer acquisition/retention, social and digital marketing, publishing and education marketing, product management, customer research, business intelligence, customer database management, ecommerce operations, customer service center, creative function and more.Accomplishments:• Led disaster-preparation plan for all marketing, data, and customer service operations including cloud transition roadmap, systems and process recovery prioritization, offsite relocation planning, and more.• Achieved revenue of $70MM and slashed expenses 20% through staff reductions, partner negotiations, insourcing, offshoring, product development, employee training and more• Grew membership 8% to largest count in 137-year history by revitalizing customer acquisition practices• Increased corporate customers 48% to 1,557 after creating corporate sales team• Introduced cutting-edge marketing technologies including Adobe Analytics (analytics), Adobe Experience Manager (web content management), Eloqua (marketing automation), Strands Recommender (content personalization), Salesforce (email delivery), Kayako (workflow automation), Sprout Social (social media management), and more

Led $8MM in annual revenue and 200 multi-channel client marketing engagements. Clients included BP (retail expansion), Equal Sweetener (internal communications), Hotel Indigo (customer acquisition), Oscar Mayer Lunchables (customer loyalty), Kraft South Beach Living (brand awareness), Unilever Suave Haircare (brand repositioning), Zurich Insurance (lead management) and more. Pitched business and won 30 new clients.

Grew lead management technology start-up and sold to Homes.com in two years. Oversaw P&L, product development and marketing for company in the real estate software sector. Set financial goals, led long-term technology strategy and developed strategic partnerships. Established and enforced product release cycle. Determined marketing priorities and led search engine, direct mail, press and all other marketing efforts.

Spearheaded over 125 marketing projects in the Leo Burnett and Arc Worldwide agencies serving clients and brands including Altria (corporate communication), Caremark (digital strategy), Chicago Board of Trade (web strategy), Disney (product development), General Motors (customer acquisition), LexisNexis (web strategy), Marlboro (brand loyalty), Maytag (channel development), McDonald’s (retail sales), Purina (digital strategy), Sears (retail sales), and more.VP OF EUROPEAN INTERACTIVE MARKETING, Leo Burnett Managed $10MM in annual revenue and coordinated work in Germany, Greece, Poland, Spain, Switzerland and the U.K. Promoted to new position created to actively coordinate European interactive strategy. Led digital efforts for world’s largest consumer products company. DIRECTOR OF BUSINESS DEVELOPMENT, Arc WorldwideWon 30% of business pitches. Promoted to create the agency sales team. Established company differentiation and positioning. Targeted prospects and closed sales. Developed and maintained strategic partnerships. Established event marketing effort to reactivate five years of prospect contacts. GENERAL MANAGER, Arc Worldwide Managed 35 employees and $10MM in annual billings; increased client billings 30%. Promoted to reset New York office. Achieved fast profitability. Oversaw all services and sales efforts. Identified and resolved problems with financial controls, management processes and organizational structure. Significantly reduced cost structure. Led merger with competitor to improve scale and service offering. STRATEGY CONSULTANT, Arc WorldwideDeveloped and executed marketing strategy projects for Fortune 500 clients with emphasis on digital integration.