Chris Goodenough Email & Phone Number

Crawley, England, Gb

Key responsibilities include:- Leading the online digital development of Le Boat.- Website development Product Owner within an agile framework, focused on improving the customer journey to deliver a strong business return.- Ensure the effective delivery of CRO, centring on continual improvement through AB testing across 3 key stages (Arrival, Browse and Booking) of the customer Journey.- Lead the effective delivery of PPC for Le Boat, delivering a strong return on investment and a focus to reduce CPC and increase CTR across the ad accounts.- Lead the effective delivery of SEO across the three main areas of search (technical, content and off-site).- Ensuring that adequate online data/reports are in place and being utilised by stakeholders.- Supporting my team to enable them to successfully deliver their objectives.- Working with the wider Travelopia group, I am the Sustainability lead for the Le Boat business.

Crawley, England, Gb

Poole, England, Gb

Key responsibilities included:- As Product Owner I worked with a third party to prototype and deliver the new trade booking platform to become a fundamental part of Merlin's global admissions platform.- Worked with key stakeholders across the business to create technological links between Merlin and key global strategic trade partners.

Poole, England, Gb

Key responsibilities included- Responsible for the development and execution of Chessington’s entire digital acquisition and retention marketing strategy.- Accountable for managing budgets across all digital activity.- Led the planning, development and execution of Chessington’s IOS and Android mobile applications.- Worked alongside multiple internal teams and external agencies to ensure the online customer journey was seamless to increase website conversion and maximise revenue.- Worked with stakeholders to ensure all digital content was aligned with brand guidelines.- Led price management of online advance bookings; ensuring that yield, conversion and revenue were maximised.- Analysis of past and forecasting of future performance, distributing business-wide reporting.

Poole, England, Gb

Key responsibilities included- Managing agencies and suppliers to achieve business objectives.- Analysing the performance of Chessington.com and acting on results.- Assisting with website management, SEO and PPC.- Managing event communication across multiple channels including, local press advertising, online and signage.- Conducting and evaluating event research to improve future events.- Responsible for developing and implementing the Social Media strategy.- Managing Chessington's signage and annual park map.- Managing ad hoc and Capital Expenditure projects, within specified time and budget.

Poole, England, Gb

Key responsibilities included- Managing Merlingroups.com.- Signing-off promotions in national newspapers.- Marketing contact for external trade accounts e.g. Tesco Clubcard.- Managing Merlin Groups relationships with organised groups e.g. Girlguiding UK.- Liaising with IT, attractions and external companies to set up promotional vouchers.

Poole, England, Gb

Key responsibilities included- Use of Adobe Photoshop and InDesign. - Managing the IVR (Interactive Voice Response). - Managing the park’s social networking and maintaining the website. - Signing-off promotional and trade artwork and assisting with PR filming. - Liaising with design agencies to produce key park imagery.- Undertaking and analysing market research.- Managing on park signage.

Poole, England, Gb

Mini Mba, Marketing

Bsc (Hons), Leisure Management And Marketing