Chris Goodfield Email & Phone Number

London

London, England, United Kingdom

Responsible for the management and development of the brand and design across EMEA & APAC.Includes management and development of brand guidelines, design/creative, templates/assets,corporate narrative, advertising, trademarks and external agencies, plus collaboration with stakeholdersacross regional offices and global teams. Role initially involved the planning, implementation and rolloutof a new brand identity for RBC BlueBay as part of its integration with RBC Global Asset Management.

Cirencester, England, United Kingdom

Brand management, development and positioning across all channels, both UK and internationally, covering brand guidelines, sub-brands, adviser brands and trademark IP portfolio. Included management of the in-house design studio, production, print and collateral functions, plus budget management of circa £2.5m. Leading a team of specialist design and marketing professionals, this involved managing all print/digital design and workflow, with responsibility for all strategic and tactical creative/design output covering 5000+ items, developing and improving processes/infrastructure, plus managing print, logistics and distribution services, with extensive supplier management. It also included the selection and onboarding of a new integrated marketing communications agency.All collateral was accessed via a 24/7 self-serve online marketing store, linked to a centralised digital asset management (DAM) system. I was responsible for the scope, development, integration and management of both projects. The store facilitated 120,000 orders per annum, equating to 20 million units of collateral, enabling advisers to stay connected with clients. It facilitated ordering of all printed items, provided access to downloadable PDFs and electronic flipbooks that could be emailed to clients, and contained automated Compliance approval for all personalised adviser templates.

Cirencester, England, United Kingdom

Leading a team of six, responsibilities included management of the brand, in-house design studio, print and collateral functions, with overall accountability for managing all corporate and adviser brand identity and consultancy. This included the creation, implementation and management of both corporate and adviser brand guidelines, managing all corporate and adviser design requirements and overseeing our extensive suite of marketing collateral, plus the management, development and delivery of print, logistics and distribution services, which included extensive supplier management.

Cirencester, England, United Kingdom

Provided strategic brand and marketing consultancy to advisers in seven northern regional offices. This involved identifying opportunities for growth and development, leading to the creation and implementation of strategic marketing plans covering multi-channel promotion and delivery of large multiple presentations to 250+ advisers. Managing a team of three brand and marketing consultants, I was also responsible for leading all corporate and Partner brand identity, brand consultancy and brand experience across the business. This included full creation, implementation and on-going management of brand guidelines, development of an affinity client experience programme for use by all advisers and evaluation of all potential sponsorship proposals.

Cirencester, England, United Kingdom

Role involved managing a team of three to provide strategic marketing planning and tactical promotional support to the adviser network. Responsibilities included the strategic planning, management and implementation of regional marketing campaigns across the full promotional mix, including exhibitions/events, advertising, digital marketing, sales literature, PR, websites, social media, sponsorship, affinity and referral activity. Also responsible for brand management, creating and running marketing workshops for Partners and marketing support for adviser recruitment.

Bristol, England, United Kingdom

Involved managing and implementing POS and retail merchandising strategies across all 2,000 stores. This included the strategic planning, management and physical delivery of all in-store communications, including campaigns, staff support packs, introduction of radiovision (in-store radio and plasma screen content), new store design, customer research, POS literature, brand-led experiential activity and event management. Responsibilities also included writing briefs, creative direction, management of campaign budgets and external agencies, national integrated campaign planning and brand development. This involved working with multiple internal and external stakeholders to ensure in-store campaigns were successfully integrated in national brand-led campaigns and delivered against targets and on budget. It included ATL, TTL and BTL activity.

Gloucester, England, United Kingdom

Responsibilities involved managing and delivering marketing campaigns – producing and measuring direct mail, POS literature, in-store campaigns, product launches, store and central stock management, budget control, ATL advertising, sponsorship and agency management.

Postgraduate Diploma, Marketing, Pass

Four core modules – Analysis and Evaluation, Strategic Marketing Decisions, Managing Marketing Performance and Strategic Marketing.

Bachelor'S Degree, Leisure Management, 2:1

Four core business areas – leisure concepts and theories, business and external influences, management skills/competencies and service.

A-Levels, English Language: Grade B / Media Studies: Grade B / Geography: Grade B

Gcse'S

Geography: A* / Design: A / Humanities: A / Drama: A / English Language: B / English Literature: B / Mathematics: C / French: D / Science.