Chris Goult Email & Phone Number

Brisbane And Melbourne, Australia

My team's core focus is to connect, enable, and engage our product and partner-facing teams so that together, we can bring new products and features to market with the greatest impact.As the Head of Product Marketing and Sales Enablement, I am accountable for leading the creation of strategies and programs to develop best-in-class enablement programs that engage our partners and equip them to sell, implement, and support our products successfully.Our team is dedicated to designing and delivering impactful new product and feature launches. Beyond the launch, we continue our commitment by delivering programs and activities that engage our partners and drive awareness and demand generation throughout the entire lifecycle of the products in the PaperCut portfolio.

Brisbane And Melbourne, Australia

Support the creation of an overarching sales and technical enablement strategy including:- Develop and maintain an effective sales and technical training strategy, including identifying resources required (i.e. collateral, plan for self service v’s face-to-face, certification levels etc.)- Drive the creation and maintenance of a complete sales and technical onboarding plan- Support the creation of a partner engagement strategy and deliverables- Lead the creation and production of sales assets and tools i.e. sales positioning guides, product collateral, portal improvements to support the sales process- Ensure success metrics are reported on for the sales and technical enablement programs and activity

Brisbane And Melbourne, Australia

Driving the strategic development and implementation of our global channel marketing plans and Go to Market activity in order to build strong relationships with our channel team and distributor partners. My role is about delivering on our customer values through building engaging partner programs and positioning our market leading products to support our partners and assist them in providing the best customer experience possible.

Brisbane And Sydney, Australia

Responsibilities:Define product strategy and roadmap and drive effective product lifecycle managementDesign and deliver appropriate products, services and solutionsDevelop and implement the national marketing strategy as part of the Marketing Leadership TeamWork with senior Sales Management to ensure alignment of sales and marketing strategy and develop programs that deliver impactful sales enablementDrive lead generation activity in conjunction with Marketing Communications teamExecute partnering strategies and joint sales and marketing programs with 3rd Party vendorsManage 7 Product Marketing Managers, delivering support and developmentHighlights:Innovation: Secured budget and developed the industry’s first virtual reality (VR) sales tool, which premiered at a major event in 2017 and was a huge success. Led a global project team involving colleagues from US, Europe and Japan to develop further VR sales toolsStrategic Leadership: Gained Senior Leadership Team approval to enter the high growth market of 3D Printing by forging a strategic partnership with 3D Systems Corporation and delivered a successful launch in July 2015. Dedicated Product Marketing resource secured in 2016 supporting a sales team of 4 now generating $6 million in annual salesBusiness Transformation: Driving the growth of software and services revenue from under $3 million in 2013 to over $16 million in 2017 through actions such as, building strategic partnerships with leading software vendors, developing effective sales enablement activity and hiring of experienced software Product MarketersProcess Improvement: Developed a new product launch process and methodology that provides the greater rigour and accountability required by the increasing complexity of the product portfolio but still allowing for speed to market

Sydney, Australia

Responsibilities:Define and implement local Go-to-Market strategy for the product portfolioDrive effective product lifecycle managementDevelop and deliver marketing collateral targeted to the local marketProvide support to the sales teams through sales tools, lead generation and product sales trainingManaging and coaching a team of 3 Product Marketing ManagersHighlights:Go-to-Market Strategy: Introduced customer centric, rather than product centric value propositions and developed a local product sales guide to aid the sales team in understanding the unique selling points and how to position them with prospects and customers

Brisbane, Australia

Short-term project role for my father-in-law’s construction company, following my re-location to Australia.Highlights:Cost Reduction: Consolidated printing devices and brought outsourced plan printing in-house, saving money and creating a faster response to tendersBrand Awareness: Developed a new professional looking website containing case studies on major projects to attract new clients and improved search engine optimisation

Egham, Surrey, United Kingdom

Responsibilities:Develop budgets and business plans for operating companies throughout the EMEA regionProvide support to operating companies in the areas of product information, price positioning, promotions, product training, sales tools, marketing collateral etc.Develop “Go-to-Market” strategy, product proposition, EMEA pricing strategy and key product messages for marketing collateralBrief agencies and develop, edit and approve copy for marketing collateralProvide input into Japanese R&D team for development of new productsManagement and development for 1 Associate Product ManagerHighlights:Sales Improvement: Successfully negotiated price re-positioning for a variety of key products with Japanese management team that resulted in increased sales performanceMarket Insight: Developed a business case that convinced R&D to develop a new product range to access an emerging market segment and defend market share in the wider product rangeSales Enablement: Created sales tools to support entry to a new market segment and delivered the company’s first interactive eLearning sales tool, which was translated into 16 languages

London, United Kingdom

Responsibilities:Deliver annual sales budget for territoryBuild opportunity pipeline to required levelKey account management to existing customer baseAdhere to solution selling methodologyUpdate and maintain company CRMHighlights:Sales Achievement: Qualified for trimester incentive trip for over budget performance in my second yearSolution Selling: Sold a complex document workflow automation solution into a new business account following a 12 month sales engagement

Brentwood, United Kingdom

Responsibilities:Provide input and support to senior management team during budgets and business plansDeveloping and executing strategy and marketing plans for key productsPrice positioning for key products with view to budgets and market conditionsManaging the complete product life cycleEvent management, including managing logistics of events and demonstrationsDevelopment and delivery of sales training and product and solution sales theoryHighlights:Product Evangelist: Elected as first Product Manager from a sales company to support the International Marketing team at the company’s largest international event, due to success in the local market with product portfolioFinancial Improvement: Took product portfolio from negative operating profit to 8% OP inside 18 months following supplier sourcing and negotiations, positive demand generation campaigns and renewed sales team focus

Brentwood, United Kingdom

Responsibilities:Provide support to the Product Management teamMarket research and analysisEvent supportHighlights:High Performance: Promoted to Product Manager after 12 months

Ba (Hons), Marketing, Retail & Distribution

Studied marketing with a specialisation on the retail and logistics industry.

Btec Advanced Diploma In Business, Business/Commerce, General

Won the Student of the Year Award for the 1993/1994 acedemic year.