As the Founder of NOWFit, I am passionately committed to revolutionizing the online fitness coaching industry by guiding fitness professionals through the intricacies of brand creation and expansive growth. Leveraging my extensive experience in fitness, sales, digital marketing, and advertising, I focus on building scalable online coaching businesses. NOWFit is more than a company; it’s a platform I’ve developed to empower thousands of online coaches, providing them with the tools and strategies needed for successful business and brand development in the competitive online landscape.

In the last few years of our expansion with Lenus, we recognized the need for scaling our coach acquisition strategies to assist with our global growth goals. In doing so, I was tasked to take part in this global initiative for the US Market 🇺🇸Global Expansion Strategy and Innovation: Spearheaded Lenus’s expansion in the U.S. market, focusing on scaling coach acquisition strategies aligned with global growth objectives. Instrumental in introducing innovative approaches and setting up foundational systems and processes crucial for departmental success from the ground up.Qualified Partner Acquisition and System Implementation: Led efforts to systematically acquire qualified coach partners at scale, while also establishing key systems and processes for efficient operation. This involved strategic market research, effective networking, and deploying new technologies and platforms to streamline partner management.Event Planning and Organizational Development: Managed the planning and organization of pivotal events for partnership development, including overseeing logistics and content delivery. Played a key role in setting up operational frameworks and protocols for event management, enhancing efficiency and brand impact.Cross-Functional Collaboration and Process Optimization: Collaborated with various teams across Lenus, working to integrate sales, marketing, and operations into a cohesive unit. Focused on negotiating and implementing software and platforms to facilitate effective cross-departmental communication and workflow management.Data-Driven Strategy and Systems Innovation: Utilized data-driven insights to refine business strategies and assess new technologies' effectiveness. Actively involved in negotiating and setting up innovative software solutions and digital platforms, enhancing our capabilities for market analysis and expansion strategy execution.

Market Establishment and Strategic Leadership: Spearheaded the U.S. market entry, demonstrating leadership in guiding Key Account Managers. Focused on team development and performance, along with executing strategic market expansion initiatives.Personal Branding and Social Media Marketing Excellence: Leveraged personal expertise in branding and social media marketing to oversee and enhance the online presence of fitness influencers and celebrities. Developed and implemented marketing strategies that significantly boosted audience engagement and brand visibility.Technology and Platform Proficiency: Proficient in utilizing a range of technology tools and platforms, including Canva for creative design, Slack for team communication, Salesforce for customer relationship management, and Trello for project organization. Employed these tools effectively to streamline workflows, enhance team collaboration, and optimize marketing campaigns.Performance Management and Revenue Growth: Directed the team towards achieving KPIs and revenue targets through effective account management and new account acquisitions. Played a key role in establishing strong market presence and financial success in the U.S.Cross-Functional Collaboration and Integration: Collaborated with legal, finance, and marketing departments to create a cohesive approach to market penetration. Integrated various marketing strategies, both paid and organic, with inbound sales tactics to enhance market impact.Innovative Client Relationship Management: Applied innovative strategies in client management, building and nurturing relationships that led to sustained business growth and strong client partnerships.

Financial and Operational Oversight: Managed an annual budget exceeding $5 million in personal training revenue, demonstrating strong financial acumen and operational efficiency. Ensured profitability and growth across 17+ locations under my supervision.Leadership and Team Development: Played a key role in the professional development of 32+ club-level managers and 125+ personal trainers. Focused on enhancing their leadership capabilities and technical skills, contributing to the overall success and quality of our training programs.Training and Content Development: Involved in Learning & Development (L&D), specifically in creating comprehensive onboarding content for management and trainers. Designed and facilitated over 5 hours of original sales and operational training content weekly, significantly improving team performance and service quality.Marketing and Public Relations Collaboration: Worked in tandem with the Marketing and PR departments to develop and distribute digital and written content across various channels. This collaborative effort enhanced our brand presence and community engagement.Sales Strategy and Training Material Creation: Crafted and implemented effective sales training materials, driving revenue growth and ensuring consistency in sales approaches across multiple locations.Innovative Training Program Implementation: Pioneered new training methodologies and programs, aligning them with the latest industry trends and customer needs, thereby maintaining Blink Fitness's competitive edge in the market.

Responsible for 3 resort style locations in California (including largest location in Victorville of 70,000+ square feet), overseeing $2.5+ million in annual budgets for personal training revenue. Directly supervised largest PT revenue producing club, including pre-sale of personal training revenue, reaching $80,000-$100,000+ in monthly recurring revenue.

Managed franchisee's largest 2 personal training locations in Palm Springs and Palm Desert, CA.Annual budgets of $1+ million in personal training revenue. Collaborated with HR on managing payroll and reporting for sessions serviced among 45+ personal trainers. Personally facilitated all orientation sessions for new members with a 40%+ conversion percentage into personal training sales.Recognized as #1 fitness sales associate across all franchisee locations in 2012.