Chris Greco work email
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Chris Greco personal email
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As a go-to-market-driven CEO, I bring Fortune 500 sales and marketing experience to the growth stories of PE- and VC-backed technology-enabled challenger brands—working with boards, technical founders, CTOs, CPOs, and other leaders building companies and cultures from their earliest stages of expansion to mature enterprises.Collectively, I’ve led eight go-to-market transformations across mobile tech, telecom, cybersecurity, and food retail, including two turnarounds and six go-to-market initiatives that ignited profitable growth or retention.As CEO of Storewise, Inc.—the PE backed automation software provider that enhances profitability for independent retailers—I recruited the leadership team and we built the company, executing on the founder’s vision of bringing Big Box analytics, operational efficiency, and enhance profitability to independent retailers and ancillary verticals.Together, we turned around, scaled, and sold a healthy company for 6x multiple to Nexa Equity LLC, a software- and fintech-focused private equity firm.Earlier, I served as CMO of Simplifyy, where I supported the founder’s vision of replacing traditional property management with AI-based technology. At Symantec, I held an international sales leadership role, where I led the expansion of the cybersecurity leader’s middle-market, sell-through business into European telcos.In 2011, I joined Location Labs, where I helped scale and position the location-based technology pioneer for its $220M acquisition by AVG in 2014, and $1.3 billion acquisition by Avast in 2016.During that time, I orchestrated a growth surge of the company’s most popular mobile app that began while I was at Sprint. Under my leadership, the app became one of the highest-performing for both companies, and replicated the same success at Verizon. I began my career with one of the world’s largest telcos, running the sales teams responsible for some of their largest relationships and being tapped for two strategic projects—delivering hundreds-of-millions in aggregate ARR.A lifelong believer in the resilience and potential of humans, I’m proud to have authored “8 Steps to Overcoming Adversity,” an award-winning story of suffering and perseverance. The book was endorsed by Admiral Bill Owens, U.S. Navy (Ret), Former Vice-Chairman, US Joint Chiefs of Staff.I’ve been privileged to appear more than fifty times as a speaker on topics including leadership, technology, and culture.
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Chief Operating OfficerSoftwarfare®United States
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Advisor To The CeoRed Bison Nov 2024 - PresentKirkland, Wa, UsAdvisor to the CEO on GTM, product, and scaling. Red Bison builds and runs local edge data storage solutions to optimize data management processes. By decentralizing data storage and processing at the edge of the network, organizations can reduce latency, improve scalability, and enhance data privacy. -
Award Winning Author And SpeakerPorchlight Book Company Jun 2024 - PresentMilwaukee, Wi, Us“Chris Greco has written a book for our times, indeed, it is a book for all time. as we inevitably search for the meaning of life, and how to be the best we can, to lead the most fulfilling lives we can, it's hard to imagine better advice for ourselves and our families."– Admiral Bill Owens, US Navy (Ret), Vice Chairman, Joint Chiefs of Staff (1994-96) -
Advisory Council MemberHarvard Business Review Jun 2024 - PresentBrighton, Ma, UsSelected to join Harvard Business Review’s Advisory Council, collaborating with the editors and product developers on shaping content and providing thought leadership. -
Member Board Of DirectorsStorewise Aug 2020 - PresentOverland Park, Kansas, Us -
Chief Executive OfficerStorewise Aug 2020 - Jul 2024Overland Park, Kansas, UsTurned around the company within two (2) years by working together with a great team. Established core values, re-branded, recruited, and scaled by 9x during difficult economic times. I lead and closed the Series A round from one of the Bacardi founders. The Company's continued growth resulted in having many PE/VC suitors, resulting in 3 offers and closing a PE acquisition (by Nexa Equity, LLC; May 2023). Storewise is now on the forefront of food retail software and has successfully engendered trust and demonstrated technology know-how to keep independent food retailers surviving in a hyper-competitive industry.
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Advisor To The CeoSimplifyy Feb 2020 - Jul 2020Kansas City, Mo, UsSimplifyy is a property technology company delivering virtual leasing and maintenance solutions specifically for multi-family properties.Helped build the enterprise B2B sales and marketing processes scale this early-stage property tech company. Worked with a blank slate, generating awareness of the brand to the multifamily community, educating owner/operators and showcasing the AI technology specific to changing the leasing and maintenance processes. Generated tens of millions in pipeline, closed new properties (one becoming an investor) and built the go-to-market process. -
Vice President - Sales, Europe And North AmericaSymantec Aug 2017 - Feb 2020San Jose, California, UsResponsible for leading the teams that run partnership and sales with and through the largest service providers in Europe with the likes of British Telecom, Vodaphone, and Deutsche Telekom. Transition to leading the Americas team driving the growth of Symantec's cybersecurity suite including - CASB, DLP, Endpoint Protection etc) to their enterprises and consumers. The division was purchased by Broadcom (NASDAQ:AVGO). -
Vice President - Sales, Customer Success And OperationsAvast Jul 2014 - Aug 2017Prague, CzPlayed a key role in scaling and positioning Location Labs to $220M acquisition in 2014 by AVG, and $1.3B by Avast in 2016. Lead post-acquisition integration of company marketing, business development, and product/go-to-market strategies, as well as expansion into a new market location. Retained customer base, restructured the sales and customer success orgs, increased revenue and margins across ~5m end users while establishing strong relationships with partner executives. -
Director - Business DevelopmentLocation Labs By Avast Jul 2011 - Jul 2014Emeryville, Ca, UsRecruited to join executive team leading growth strategy and product/channel marketing. Worked closely with telecom operators (e.g., Verizon, Sprint, T-Mobile, AT&T, Telefonica) to accelerate value (ARPU, retention, addressable market). Hired and built the sales, customer success and customer operations team. -
Group Manager, Marketing OperationsT-Mobile Jul 2008 - Jun 2011Bellevue, Wa, UsPromoted across enterprise product management and marketing roles, ultimately appointed to manage Sprint’s highest value enterprise accounts. Built 6-region revenue protection selling program and drove 1,000%+ increase in paying subscribers for flagship “locator app." Served as affinity group president at the appointment of Sprint’s Office of Inclusion & Diversity, counseled regional sales leaders on enterprise account retention strategy, and earned recognition by the Sprint's President of Sales for revenue protection strategy. -
Group Manager, Product MarketingT-Mobile Jul 2006 - Jul 2008Bellevue, Wa, UsRecruited to Sprint's HQ by the CMO. Leadership included architecting the company’s largest field-based sales training program, which rolled out new app/data selling methodologies/systems and deployed ~40 product managers across 250 retail stores and 2,000-member sales organization.
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Account Manager, Strategic And Enterprise SalesSprint Apr 2003 - Jul 2006Overland Park, Kansas, UsLed the account teams for the largest accounts in the Florida region including American Airlines, Goldman Sachs, Office Depot. Retained existing business and added new clients resulting in significant YoY growth. -
Sales Manager | Strategic Marketing Manager | Competitive Assessment Manager (Bellsouth Business)At&T May 1997 - Apr 2003Dallas, Tx, Us
Chris Greco Skills
Chris Greco Education Details
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Cornell UniversityFood Executive Program -
Florida International UniversityMba
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The Catholic University Of AmericaBa
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The University Of Chicago Booth School Of BusinessSales Management
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Northwestern University - Kellogg School Of ManagementNegotiation
Frequently Asked Questions about Chris Greco
What company does Chris Greco work for?
Chris Greco works for Softwarfare®
What is Chris Greco's role at the current company?
Chris Greco's current role is Chief Operating Officer.
What is Chris Greco's email address?
Chris Greco's email address is cg****@****wise.io
What is Chris Greco's direct phone number?
Chris Greco's direct phone number is +130585*****
What schools did Chris Greco attend?
Chris Greco attended Cornell University, Florida International University, The Catholic University Of America, The University Of Chicago Booth School Of Business, Northwestern University - Kellogg School Of Management.
What are some of Chris Greco's interests?
Chris Greco has interest in Children.
What skills is Chris Greco known for?
Chris Greco has skills like Product Marketing, Strategy, Business Development, Product Management, Leadership, Marketing, Cross Functional Team Leadership, Sales Management, Marketing Strategy, Start Ups, Competitive Analysis, Entrepreneurship.
Who are Chris Greco's colleagues?
Chris Greco's colleagues are Owen Laipple, Kevin Morales-Lopez, Abdulaziz Ali, Taylor Hyndman, Mystika Allison-Barnes, Jack Temko, Lavanya Naidu.
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