Chris Grouge Email & Phone Number

As Lead Digital Marketer I lead and oversee the Digital Production Team which is responsible for executing on various digital tasks that span multiple channels (Email, Website, Mobile, Social, etc) and ensure the Digital Production Team has the resources, tools, and trainings to be successful.Duties & responsibilities:- Guide, support, manage and coach the Digital Production Team to a high level of performance and accountability.- Continuously and proactively evaluate emerging digital technologies/trends/campaigns or development techniques and brainstorm new and creative growth strategies and service offerings for Whereoware, Client Marketing and our clients.- Quoting and scoping marketing automation campaigns and digital projects.- Learn about new marketing automation platforms or determine how to maximize current features, functions and nuances and provide recommendations for opportunities of advancement within email automation and 3rd party tools.- Responsible for managing, owning, troubleshooting and delegating account issues and project managing support tickets for Whereoware’s Client Marketing Ongoing Support Portal- Consult and assist Marketing Automation Specialist with making data-driven decisions to strategize and automate advanced marketing campaigns as well as assisting in creating and proposing testing strategies to optimize automated marketing campaigns- Responsible for understanding industry best practices to ensure clients maintain excellent deliverability and a positive sender reputation.- Lead client-facing, company-wide training's or sales demos on landing pages, marketing automation programs and forms.- Participating in webinars and speaking opportunities to showcase thought leadership.- Assist Client Partners, Client Marketing and Sales Department in the development of proposals, SOW’s and presentations for clients.- Hands on development of landing pages, forms or marketing automation programs and/or emails.

Chantilly, Va

Chantilly, Va

At Whereoware, we create persona-based marketing campaigns across multiple digital channels. As Digital Marketing Manager, I am responsible for the overall strategy, budget, and implementation of digital marketing campaigns across both the B2C and B2B space. I specialize in designing and developing responsive emails, landing pages, and micro-sites utilizing HTML, CSS, Javascript, and Jquery. I create highly personalized automated email programs based on buyer behavior, browsing interests, website engagement, and more. I deliver recommendations for optimizing campaigns with A/B testing, new personalization opportunities, personas, user experience, and industry best practices. I create custom data spec's, based on client needs, and advise on data imports and segmentation to assist in the creation of these marketing campaigns. Lastly, I work closely with the Partners and decision makers at Whereoware to find new product development opportunities that deliver value to our clients and create new revenue streams for the company.

Manassas, Va

WDP & Associates, a Manassas, Virginia-based consulting engineering firm specializing in Building Envelope Consulting, Forensic Structural Engineering, Geotechnical Engineering and Construction Inspections & Testing. As the Marketing Coordinator, I am responsible for supporting the corporate marketing program and business development of the Marketing Director and senior staff. Tasks include: development and production of promotional materials for meetings, proposals and interviews; creating, tracking and supporting proposal responses; creating, sending, and tracking of bi-weekly email newsletters; management of mailing and contact lists; maintenance of the company website and social media initiatives.

As the Marketing Coordinator, I was responsible for working directly with the CEO to create online marketing strategies for the firm and clients that included social media marketing, blogging, email marketing, Adwords display advertising, direct mail, lead generation and lead follow-ups. Additionally, I assisted the Creative Director and Graphic Design team with conceptualizing and creating logos, flyers, banners, postcards, business cards, rack cards, presentations and online advertisements to enhance the brand image for both the firm and clients.

Marketing and design responsibilities included conceptualizing, designing, and promoting marketing materials that have a high visual impact across integrated marketing channels including print, web, and email. The primary goal for marketing materials included advertising of new events, sports teams, classes, and clubs to increase participation while also creating a more friendly and trustworthy brand appearance. Additionally, various projects allowed me to work closely with other graphic designers, photographers and videographers to fulfill a more dynamic consumer experience.

Responsible for the day-to-day operations and service to George Mason University students, faculty, and members, including: new membership enrollments, program registrations, sales and overall efficiency of the recreation center activities. Also, responsible for facilitating a safe and secure environment for patrons in the fitness areas, while assisting with the proper use of fitness equipment.

Completed accounting and general office tasks, including: recording invoices, reconciling account receivables, maintaining filing systems for invoices, and creating and preparing schedules in Microsoft Excel

Bachelor Of Science (Bs), Marketing

Accounting And Finance

Education record