Chris Guest

Chris Guest Email and Phone Number

Marketing and Growth @ Auto
California, United States
Chris Guest's Location
San Francisco Bay Area, United States, United States
Chris Guest's Contact Details
About Chris Guest

I create the future of your business by creating the future of your market.My superpower is leading you out of the constraints of your current market position and making you the champion of an exponentially more valuable new market space.As one of the few people globally with 8 years of experience in Category Design, I’ve developed a robust process for positioning, narrative development, and weaving remarkable storytelling into every facet of your marketing mix.This expertise is built upon my broad experience gained over 3 CMO roles in the past 9 years at startups, following 15 years of leadership for some of the world’s most prestigious brands, including Audi, Ferrari, McLaren, Mercedes, Verizon, Visa, and more.In addition to everything you would expect from a 3-time CMO:• I’ve successfully led multiple startups from stealth to launch, across the chasm, and into scalable channels worth tens to hundreds of millions in ARR.• I’ve built and led marketing teams as large as 110 people across 4 global time zones.• My startups have raised over $40M from VC and strategic investors.• We’ve been featured in top publications like Wired, Fast Company, Time, Inc., Forbes, CNN, TechCrunch, and more.• I’m experienced in both B2B and B2C marketing, as well as B2B2C, SaaS, and HeSaaS models.• I know Product-Led Growth (PLG), Sales-Led Growth (SLG), inbound, outbound, and sales-assisted motions.• I’m AI-native, having marketed AI-powered products for 7 years, and I extensively use AI in my workflow and tech stack.• I founded the San Francisco North Bay chapter of GenAI Collective (the #1 AI meetup community in the USA), which provides me with direct insights into the frontiers of AI innovation.• I’m a voracious self-learner and writer, sharing original insights and methods for startup & scale-up marketing in the age of AI on my Substack at tractiondesign.substack.com.After an exciting year of consulting and refining my craft, I am now seeking to join a highly innovative scale-up with the ambition to transform their marketing exponentially.While I search for the right full-time role, I also provide limited consulting and coaching in Category Design, following my Lean Category Design process.

Chris Guest's Current Company Details
Auto

Auto

View
Marketing and Growth
California, United States
Website:
on.auto
Employees:
6
Chris Guest Work Experience Details
  • Auto
    Marketing And Growth
    Auto
    California, United States
    View
  • Stealth Ai Startup
    Chief Marketing & Growth Officer
    Stealth Ai Startup Nov 2024 - Present
    San Francisco, Us
    Building the market for
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  • The Traction Designer
    Founder & Advisor
    The Traction Designer Aug 2023 - Present
    I specialize in Lean Category Design for Startups and Scale-ups (Both B2B and B2C)LEAN Category Design is a rapid and affordable process that I have developed over 8 years of Category Design practice.You get a testable category strategy in just a few workshops, over just a few weeks, for just a few grand.I provide this service either as a coach, (most affordable) or full service (where I do everything for you.)Learn more at https://www.tractiondesigner.com/lean-category-design
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  • The Genai Collective
    Chapter Lead: Sf North Bay (Marin & Sonoma)
    The Genai Collective Feb 2024 - Present
    I founded and I host the Marin & Sonoma Chapter of Gen AI Collective - The largest AI meetup community in SF and beyond.
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  • Techstars
    Mentor
    Techstars Nov 2023 - Present
    New York City, New York, Us
    Mentoring & advising Techstars portfolio startups in a broad range of marketing and growth topics, with an emphasis on positioning, Category Design, messaging, and narrative storytelling.
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  • Narrative
    Advisor
    Narrative Nov 2023 - Dec 2024
    San Francisco, Us
    Narrative is the Collaborative Modeling Studio for digital teams using Supergraphs.Model: B2B SaaSMotion: (PLG) Product-Led Growth (initially sales-assisted)ICP: Engineering and product leaders at enterprise software teams building Apollo GraphQL SupergraphsI advise the CEO, C-Suite, and marketing teams on aspects including:- Positioning (Category Design) and messaging- Marketing/Growth and sales teams collaboration- Building of PLG and SLG growth motions and funnels- Data-driven experimentation and optimization
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  • Bryte
    Chief Marketing Officer
    Bryte Jan 2020 - Sep 2023
    Los Altos, California, Us
    AI-powered Restorative Sleep Technology company with a "Hardware-enabled SaaS" business model, distributing through B2B Enterprise licensing, B2B2C (Hospitality and Retail), and DTC.Led Bryte's marketing during company growth from seed stage, playing a key role in its growth to a ~40-member organization with over $45M raised between Seed and Series B. Started as IC, delivering all aspects of marketing single-handedly. Hired, built, and nurtured a multi-functional team as we scaled.Created the "Restorative Sleep Technology" category, establishing a unique POV and positioning for Bryte, delivering radical differentiation in a competitive market.Conceptualized and led new restorative sleep research, enlisting and collaborating with leading sleep scientists from Harvard & Berkeley.Re-branded Bryte, unlocking prestigious co-branded collaborations with premium brands including Four Seasons, Fairmont, Rosewood, Tempur-Pedic, and more.Partnered with enterprise sales teams for both hotel and licensing channels. Created inbound marketing and lead nurturing flows in service of MQL objectives. Created high-quality sales materials and bespoke experiences to close sales.Crafting pitches & supporting fundraising including Venture Capital and strategic funding from Tempur Sealy.Created innovative retail store experience for the world's #1 mattress retailer.Took a data-driven approach to building and optimizing our end-to-end DTC / eCommerce funnel, driving sales while validating unit economics and scalability.
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  • Lean Startup Co.
    Podcast Host
    Lean Startup Co. Oct 2019 - Sep 2020
    San Francisco, California, Us
    Host of the official Lean Startup Podcast from Q4 2019 until the program ended along with the closure of the Lean Startup Co. due to COVID-related business pressures.During this time I had the pleasure of interviewing top guests including Christopher Lochhead, Brianne Kimmel, Ryan Caldbeck, Sarah Paiji Yoo, Jesse Thomas and more.Now the podcast has ended, you can stop pitching me to be in the show please!
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  • Lean Startup Co.
    Advisor
    Lean Startup Co. Sep 2018 - Sep 2020
    San Francisco, California, Us
    Providing part time advice in the fields of marketing and growth to the official Lean Startup company (Co-founded by Eric Ries and Heather McGough).
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  • Topology Eyewear
    Chief Marketing & Growth Officer
    Topology Eyewear Oct 2016 - Dec 2019
    San Francisco, California, Us
    AI & ML powered Custom-Tailored Eyewear that’s fitted from an iPhone scan of your face, styled using Augmented Reality virtual try-on and made-to-order in San Francisco.Joined as 5th employee/1st marketing hire at the seed-funded stage, hired and grew the marketing team through company expansion to 40 staff and raising over $10M.Starting from an initial DTC channel hypothesis, I developed the entire marketing mix from scratch, including Branding, PR, Campaigns, Growth Strategies, Events, Packaging, and Retail.Deployed a data-driven approach to rigorously testing conversion before invalidating the model due to poor unit economics.Led pivot into B2B/B2B2C business models through retail, securing national distribution with Canada's #1 retailer.
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  • Xolv.Io
    Cofounder And Cmo
    Xolv.Io Oct 2015 - Oct 2016
    San Francisco, California, Us
    Xolv.io is an early-stage technology startup that helps software teams deliver “Better Products Faster” via a hybrid model of both products and consulting. Within this, I lead our “Product/Market Fit Consulting” practice, which helps innovators “quickly understand how their awesome ideas can become awesome businesses.” Product/Market Fit Consulting is a combination of all my experience in Product and Marketing Strategy, combined with the very best of The "Lean Startup" approach, Product Management and "Growth". I guide startups, enterprises and their agencies through my proprietary process that de-risks and speeds the path to market success.Within the startup, I am the marketing/growth focused member of the founding team and have overall responsibility for traction, growth and revenue. I lead planning and execution of strategic experiments, lead customer development interviews, develop and test value propositions, conceive and test market distribution channels, oversee all measurement analytics and lead pivot/proceed reviews.
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  • Akqa
    Strategy Director, Digital Innovation & Service Design
    Akqa Sep 2014 - Sep 2015
    San Francisco, Ca, Us
    Individual Contributor leading digital strategy for Activision’s Call of Duty franchise, including digital ecosystem and road map strategy for a forth-coming multi-million dollar omni-channel initiative.Led global digital strategy for Visa - leading team of 3 strategy and User Experience specialists, defining strategic opportunity for future of Visa in a world after credit cards.Led strategy and multi-disciplinary team engagement on “Future of Entertainment” concept project for DIRECTV – a competitive multi-agency project analyzing the brand’s opportunity in the future entertainment landscape and implications for user experience design. Created winning concept leading to ongoing projects and retained relationship.
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  • Akqa
    Group Account Director, Audi Of America
    Akqa May 2011 - Aug 2014
    San Francisco, Ca, Us
    Led full spectrum Digital Agency of Record engagement for Audi USA, comprising mobile product development, enterprise website design & build, digital retail, and marketing communications. Directly responsible for a global, cross-functional team that scaled to 110 people across 3 countries at its peak.Led AudiUSA.com redesign project from initial pitch right through to on-time launch and beyond. Included many world-firsts, exceeded client KPI’s & earned industry acclaim and PR. Oversaw growth of account into “Progressive Retail” vertical, creating digitalin-store solutions such as iPad apps to improve customer experience for sales and service within dealership.
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  • Akqa
    Group Account Director, Automotive
    Akqa Mar 2010 - Jun 2011
    San Francisco, Ca, Us
    Led strategic relationships with several concurrent, non-competing automotive accounts. Agency-side product owner and client service lead for Fiat’s multi-award winning eco:Drive, including evolution of eco:Drive product into platform ecosystem, spawning incremental products such as eco:Drive Fleet, eco:Drive Live and Alfa Romeo connected driver proof-of-concept prototype.Concept and development of eco:Drive “White paper” project, using big data and info-graphics to prove impact of technology at scale.
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  • Akqa
    Senior Account Director
    Akqa Sep 2007 - Apr 2010
    San Francisco, Ca, Us
    Conceived and delivered multi-award winning “500c Feelgood Playlist” campaign for Fiat UK, a collaboration with (then) start-up Spotify to create the world’s-first branded Spotify playlist. Led CRM strategy creation and delivery of “myFiat” (myRewards) smart-card loyalty program.Led platform redesign of Sainsburys.co.uk and evolution into being a multi-channel e-commerce retailer, offering non-food merchandise and services such as “Click & Collect.”
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  • Syzygy Uk
    Account Director
    Syzygy Uk Nov 2004 - Sep 2007
    Bad Homburg Vor Der Höhe, Hessen, De
    Led Digital Agency of Record engagement with Mercedes-Benz UK.Led winning competitive pitches and subsequent projects for redesign of Channel4.com, Channel 4 News and Dispatches.Led global corporate intranet strategy and redesign for Rolls-Royce PLC.
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  • Transition New Media
    Founder & Consultant
    Transition New Media Jan 2003 - Nov 2004
    Milton Keynes, Buckinghamshire, Gb
    Founded new brand for Transition Computing, offering web, presentation and email design, digital marketing strategy and analytics.Led winning competitive pitch and subsequent projects for Mercedes-Benz CharterWay.
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  • Transition New Media
    Web Designer And Developer
    Transition New Media Aug 2000 - Dec 2002
    Milton Keynes, Buckinghamshire, Gb
    Website, web application and multimedia designer / developer. Skilled in using HTML, CSS, JSP, JavaScript, Dreamweaver, Flash, Fireworks, Photoshop and 3D Studio MAX
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Chris Guest Skills

Digital Strategy Digital Marketing Strategy Digital Media Integrated Marketing Mobile Marketing Creative Strategy User Experience Advertising E Commerce Creative Direction Cms Interactive Marketing Negotiation Marketing Strategy Customer Experience User Experience Design Product Management Concept Development Marketing Social Media Marketing Product Development Art Direction Web Analytics Analytics Product Marketing Product Innovation Innovation Management Innovation Consulting

Chris Guest Education Details

  • Solent University
    Solent University
    Product Design With Marketing

Frequently Asked Questions about Chris Guest

What company does Chris Guest work for?

Chris Guest works for Auto

What is Chris Guest's role at the current company?

Chris Guest's current role is Marketing and Growth.

What is Chris Guest's email address?

Chris Guest's email address is ch****@****kqa.com

What is Chris Guest's direct phone number?

Chris Guest's direct phone number is +141561*****

What schools did Chris Guest attend?

Chris Guest attended Solent University.

What are some of Chris Guest's interests?

Chris Guest has interest in Poverty Alleviation, Environment.

What skills is Chris Guest known for?

Chris Guest has skills like Digital Strategy, Digital Marketing, Strategy, Digital Media, Integrated Marketing, Mobile Marketing, Creative Strategy, User Experience, Advertising, E Commerce, Creative Direction, Cms.

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