Chris Hackney

Chris Hackney Email and Phone Number

Chief Product Officer - Meltwater @ Meltwater
Chris Hackney's Location
Atlanta, Georgia, United States, United States
Chris Hackney's Contact Details
About Chris Hackney

Highly accomplished technology executive and leader with a proven track record of driving innovation and growth for B2B SaaS companies, including successful exits of four high-growth SaaS enterprises (Mercury Healthcare to WebMD, TrendKite to Cision, Insightpool to TrendKite and Vitrue to Oracle) in the last fifteen years. With extensive experience in developing and executing product strategies, managing cross-functional teams, and scaling businesses, I am adept at navigating the complex challenges of the rapidly evolving SaaS landscape. I am passionate about building and leading high-performing teams, fostering a culture of continuous improvement, and delivering exceptional results for customers and stakeholders.Early career in banking (Bank of America) and Brand Management (Coca-Cola). Led much of Coca-Cola NA brand strategy and activation including brand relaunch with Wieden+Kennedy.Saw potential of digital space in early years and pursued opportunity to accelerate WebMD’s consumer business as it expanded its footprint into health and wellness. Grew to over 50M+ in revenue in 4 years.Realized potential of SaaS to transform traditional marketing. Joined executive team of Vitrue to help brands take advantage of this new thing called Facebook. Grew and managed entire customer side business until $300M+ exit to Oracle.Brought the idea of customer journey management to Oracle. Built Customer Success organization across most of Oracle SaaS businesses (including CRM, CPQ, ERP, Social).As President and COO of Insightpool, established it as the global leader in Influencer Marketing. Exited to TrendKite and subsequently to Cision to build the dominant earned media software solution in the world today.Joined the executive team at Mercury Healthcare following the company's divestiture of Healthgrades. Led Mercury's product and customer service organizations through successful exit to WebMD where I assumed current role leading product, customer success and customer services across WebMD Provider Services.Served as Chief Operating Officer at PrizePicks (the fastest-growing sports company in the 2022 Deloitte 500 rankings) before leaving to start AI Guardian and help companies adopt AI through strong SaaS-enabled governance and compliance frameworks.Always seeking opportunities to help other tech startups in the Atlanta area on an informal basis.

Chris Hackney's Current Company Details
Meltwater

Meltwater

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Chief Product Officer - Meltwater
Chris Hackney Work Experience Details
  • Meltwater
    Chief Product Officer
    Meltwater Apr 2024 - Present
    San Francisco, California, Us
    Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.Always looking to add amazing talent to our team. Check out open positions at: https://www.meltwater.com/en/careers
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  • Ai Guardian
    Chief Executive Officer
    Ai Guardian Feb 2023 - Apr 2024
    CEO and Founder of AI Guardian - the leading AI Governance, Risk and Compliance platform. Our mission is to empower the responsible adoption of AI within organizations so they can harness the benefits of AI while mitigating the accompanying risks and maintain proper legal and regulatory compliance throughout their AI journey.
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  • Prizepicks
    Chief Operating Officer
    Prizepicks Aug 2022 - Feb 2023
    Atlanta, Ga, Us
    Heading the business operations of PrizePicks, the leading Daily Fantasy Sports operator in the United States.
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  • Webmd
    Chief Operating Officer, Product & Customer Success
    Webmd May 2022 - Aug 2022
    Us
    Led combined product, customer success and customer service organizations at WebMD Provider Services following acquisition of Mercury Healthcare by WebMD.
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  • Mercury Healthcare (Formerly Healthgrades)
    Chief Product Officer
    Mercury Healthcare (Formerly Healthgrades) Aug 2021 - May 2022
    Newark, Nj, Us
    Led product, design and customer services across Mercury Healthcare helping to deliver on our mission of improving patient engagement and outcomes for the leading healthcare providers in the field. Drove business areas until Mercury acquisition by WebMD Health in June 2022.
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  • Cision
    Head Of Global Product Management
    Cision Feb 2019 - Aug 2021
    Chicago, Illinois, Us
    Led global product management and design organizations for Cision, the leading global provider of earned media software and services to public relations and marketing communications professionals. Includes all product strategy, planning and advancement across the company’s global product lines. Role follows acquisition of TrendKite by Cision.
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  • Techstars
    Mentor
    Techstars Jun 2017 - Jun 2019
    New York City, New York, Us
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  • Trendkite
    Head Of Product Management
    Trendkite Jan 2019 - Feb 2019
    Austin, Texas, Us
    Led Product Management and Managed Services across TrendKite, the global leader in Digital PR. Included all product planning and advancement across the company's product lines and establishment of the company's Managed Services business.
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  • Trendkite
    Head Of Influencer Management
    Trendkite Jun 2018 - Dec 2018
    Austin, Texas, Us
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  • Insightpool
    President / Chief Operating Officer
    Insightpool Aug 2015 - Jun 2018
    Atlanta, Ga, Us
    Grew Insightpool as the global Influencer Marketing platform of choice for brands and agencies. Insightpool's comprehensive database powered the identification and engagement of social influencers in Facebook, Twitter and Instagram for the world's leading brands, including Coca-Cola, NBC Universal, Home Depot, and Logitech.
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  • Oracle
    Vice President, Oracle Customer Success Management
    Oracle Dec 2013 - Aug 2015
    Austin, Texas, Us
    Led Oracle's 150+ Cloud Customer Success and Business Development teams for Social (SRM), Sales Automation (Sales Cloud / CRM OD), ERP (ERP Cloud) and CPQ (Big Machines acquisition).• Focused on continued growth of client relationships and expansion of Oracle's Cloud position within our primary accounts. Recorded significant renewal and expansion growth across each unit.• Established Oracle's first Net Promoter Score (NPS) system and application across Cloud operations. Piloted and drove additional Customer Success measures across Oracle.
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  • Oracle
    Vice President, Social Customer Success And Consulting
    Oracle Jul 2012 - Dec 2013
    Austin, Texas, Us
    Led integration and management of Social service teams at Oracle following acquisitions of Vitrue, Collective Intellect and Involver.• Managed a team of 70+ professionals focused on Customer Success, Business Development, Strategy, Analytics and Implementation in the Social space for Oracle's North American customer base.• Leader for Oracle's Customer Success groups across Cloud applications and the continued transformation of Oracle as a SaaS leader. Built consistent frameworks for business development cultivation, customer satisfaction tracking and the management of client renewal and expansion cultivation.
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  • Vitrue, Inc.
    Head Of Professional Services & Strategy
    Vitrue, Inc. Jul 2011 - Jul 2012
    Atlanta, Ga, Us
    Vitrue (acquired by Oracle) was the leading social SAAS technology company for social relationship management. In this capacity Vitrue's platform powers the social network efforts of leading companies such as Apple, P&G, McDonalds and AT&T and serves as a critical component in their marketing and relationship campaigns on Facebook, Twitter, Google+ and LinkedIn.• Led Vitrue’s Professional Services and Strategy teams encompassing the management of 50 plus employees. Coverage included all key client relationship areas including Social Strategy, Account Management, Client Delivery, Training and Customer Support functions.• Responsible for driving successful engagement with Vitrue’s SaaS client relationships, partnering with Business Development on key pre-sales efforts and leading select strategic initiatives and partner relationships.• Member of Vitrue’s Executive Team and post-acquisition integration team with Oracle.
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  • Webmd
    Executive Director, Strategic Development
    Webmd Feb 2011 - Jul 2011
    Us
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  • Webmd
    Senior Director, Strategic Development
    Webmd Mar 2009 - Feb 2011
    Us
    • Led the Strategic Development team for all WebMD consumer markets business (including CPG and OTC based business). Position was a direct report to CEO.• Responsibilities included strategic development and business planning leadership for WebMD consumer activities including efforts in the mobile, community and global development areas.• Drove senior level partnerships with companies in the consumer markets (CPG/OTC) space, including significant relationships with P&G, J&J, Wal-Mart and Target.• Company lead for WebMD's 'Fit' Kids site (www.fit.webmd.com) launched in March 2011. The site is in partnership with the Sanford Health system and is focused on educating children and parents on the topic of childhood obesity.
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  • Webmd
    Director, Strategic Development
    Webmd Feb 2006 - Mar 2009
    Us
    • Led corporate strategy initiatives for consumer efforts at WebMD. Responsibilities included business case development, research, implementation and commercialization of key strategic priorities.• Developed commercialization strategy for WebMD's social network expansion. Coordinated with development to build the first health community of significant scale and secured initial client/media partnerships.• Business development lead for select client base across CPG client portfolio – including Johnson & Johnson, Unilever & General Electric. Responsible for senior level client relationships to expand partnerships and work with internal operating groups to develop custom client solutions throughout the WebMD Network.
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  • The Coca-Cola Company
    Brand Manager, Coca-Cola Tm
    The Coca-Cola Company Feb 2005 - Feb 2006
    Atlanta, Ga, Us
    • Led long-term strategic planning for Coke TM. Initiative designed to align strategies of all Coke TM brands behind a select number of growth platforms to expand TM business over the long-term.• Worked with Wieden + Kennedy on the development of the ‘The Coke Side of Life’ advertising campaign for North America.
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  • The Coca-Cola Company
    Associate Brand Manager
    The Coca-Cola Company Sep 2003 - Jan 2005
    Atlanta, Ga, Us
    • Developed 2005 and 2006 Adult Female and Retail Channel strategies. Primary responsibilities included building expanded distribution in emerging channels (emphasis on Mass Merchandisers, Club and Dollar stores) as well as building an integrated communication strategy for the Coke TM in traditional retail outlets. Resulted in over 10,000 incremental equipment placements nationwide and increased market share in key emerging channels.• Led brand strategy and activation of national property initiatives including entertainment properties (American Idol: Season 3), sports properties (Winter Olympics: Turino) and peak volume promotional periods (Summer Activation). Responsibilities in leading such initiatives included: communication strategy, innovation introduction (line extensions; packaging launches), customer activation, packaging, POS, and agency creative development. Initiatives resulted in over 14 custom programs with major US retailers (including 2 national programs with Wal-Mart), 34,000 POS materials placed, and national volume wins versus primary competitor in 5 of 6 managed periods.
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  • Lanair, Corp.
    Founder & Ceo
    Lanair, Corp. Sep 1999 - Aug 2001
    • Built an enterprise encompassing 13 separate product lines, 12 employees and annualized revenues of $4.3 million. Completed sale of Lanair in June 2001 to a partner distributor.• Led a cross-functional team in launching an integrated online presence. Achieved 34% conversion rate and $80,000 average monthly revenue while recognized by Yahoo! as a Top Service Web Site.• Directed a multi-million dollar marketing campaign encompassing direct marketing, FSIs, radio and television commercials. Established procedures for tracking marketing returns by channel and region, resulting in an increasingly targeted marketing initiative with a $4 return on every $1 spent.
  • Bank Of America
    Assistant Vice President
    Bank Of America Jun 1997 - Aug 2001
    Charlotte, Nc, Us
    Responsible for the management of a $115 million lending and investment portfolio.• Structured financing, set pricing and presented transaction to bank group for a $50 million syndicated loan, resulting in full syndication of the proposed transaction.
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Chris Hackney Skills

Integrated Marketing Strategy Digital Media Business Development Saas Digital Marketing Marketing Crm Digital Strategy Marketing Strategy Leadership Analytics Entrepreneurship Strategic Partnerships Social Media Marketing Management Online Advertising Enterprise Software Business Planning Social Networking Interactive Marketing Direct Marketing Customer Relationship Management Business Strategy Account Management Mobile Marketing Cross Functional Team Leadership Mobile Devices Social Media Online Marketing Content Strategy Brand Management Cloud Computing Strategic Planning Advertising Start Ups Software As A Service Sales

Chris Hackney Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Marketing Concentration
  • Washington University In St. Louis
    Washington University In St. Louis
    History

Frequently Asked Questions about Chris Hackney

What company does Chris Hackney work for?

Chris Hackney works for Meltwater

What is Chris Hackney's role at the current company?

Chris Hackney's current role is Chief Product Officer - Meltwater.

What is Chris Hackney's email address?

Chris Hackney's email address is ch****@****ion.com

What is Chris Hackney's direct phone number?

Chris Hackney's direct phone number is +131491*****

What schools did Chris Hackney attend?

Chris Hackney attended Duke University - The Fuqua School Of Business, Washington University In St. Louis.

What are some of Chris Hackney's interests?

Chris Hackney has interest in Mobile, Social Media, Lean Startups, Lebron James, Sports, Business, Kindle, Coca Cola, Duke University, Miami Dolphins.

What skills is Chris Hackney known for?

Chris Hackney has skills like Integrated Marketing, Strategy, Digital Media, Business Development, Saas, Digital Marketing, Marketing, Crm, Digital Strategy, Marketing Strategy, Leadership, Analytics.

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