Chris Haines Email & Phone Number

New York, Ny, Us

Provide Content Strategy for a variety of brands including CPG and one of the world's leading consumer electronics companies.

The Rocks, New South Wales, Au

Research, report and write weekly articles on the benefits of Order Management Systems for modern retail. Fluent Commerce is a cloud software company focused on smart order management for omnichannel merchants. Fluent Order Management is cloud native, fully managed and code-free.

London, England, Gb

For a global, cloud-based SaaS Content Management System, lead company growth through a two-pronged approach to product marketing: through the creation of original content and by leading a consultative approach to sales.• Create content to populate the entire sales funnel—including industry white papers, webinars, competitive content audits, speaking engagements, daily blogs and product sales sheets—to generate MQLs and in-bound leads.• Develop qualified leads by analyzing brands’ content production processes with recommendations on how to improve those processes and better leverage technology.• Increase company profile and reach through interviews in Internet Retailing, Retail Times, Customer Experience Magazine, Cosmetics Business and others.

Oakland, Ca, Us

For an award-winning Ecommerce agency, increased sales and engagements through industry research and strategic creation and delivery of original content. • Leveraged industry and brand research by providing snapshots of competitive practices and actionable insights to drive the sales process. • Delivered content strategies for such leading brands as Google, CitiBank, Puma, Michael Kors, Make Up For Ever, Tumi, Nespresso, Home Shopping Network, and Steve Madden.• Evangelized the company’s product customization SaaS product through appearances at global events discussing the strategic value of customization.• Increased company profile and reach through interviews in Women’s Wear Daily, Forrester Research, and Business of Fashion.• Contributed to Digiday, iMedia, and Fluid blog, commenting on consumer mobile shopping behavior• Tapped as featured speaker at SXSW: 2015 on topic of power of Instagram to sell products.

Increased reach, engagement and conversion for leading brands through strategic analysis of existing content strategies and recommendations on how to leapfrog their competitors through best practices. Select Clients: • Levi’s: Developed content strategy--and detailed content and copy writing blueprint--for relaunch of Levi.com to leverage the company's heritage as the world's first jeans manufacturer, incorporate numerous sub-brands, and communicate global corporate social responsibility efforts.• Land Rover: Designed strategy to build on the company's heritage as the creator of the original SUV as well as differentiate current models from competition.• AARP: Strategized and implemented plan to exponentially increase volume of web content at a fraction of the previous cost through content partnerships and SEO-driven content creation; developed and implemented plan to create web and magazine content simultaneously to reduce costly redundancy.• Sargento Cheese: Developed content strategy to leverage database of recipes to drive user engagement in tandem with marketing and advertising initiatives. • Dockers: Delivered content strategy that simultaneously leverages company history as the creator of "Casual Fridays" while positioning it as a contemporary, stylish brand.

St. Louis, Mo, Us

Led expansion of Fleishman-Hillard's global digital operations.• Coordinated business units around the globe to unify digital offerings.• Increased digital revenue by 85% in two years.

Us

Directed content strategy for Steve Case’s consumer health startup portal• Hired and managed team of 40+ producers and writers.• Operationalized multiple business plans in decentralized business environment• Launched V1 of the consumer portal.

New York, New York, Us

Write articles on health news, entertainment, books, and Internet technology for iMedia, Digiday, Variety, Salon.com (http://www.salon.com/writer/chris_haines/), AARP Bulletin, American Theatre, San Francisco Chronicle, Time Out New York, and others

Washington, Dc, Us

Drove content strategy, e-commerce, and brand management for offline and online brands.• Developed content strategy for “America’s Best Colleges” and “America’s Best Graduate Schools.” • Spearheaded “US News Best Health,” a content-driven product created in partnership with the Mayo Clinic, Cleveland Clinic, Johns Hopkins’ University and Stanford University.• Oversaw production of “America’s Best Health Plans,” a content-rich national insurance ranking plan. • Won National Magazine Award for General Excellence Online.

Responsible for content strategy and implementation for a military-oriented lifestyle portal:-Hired and managed staff of 55-Launched V1 of the consumer portal

• Devised strategy to leverage magazine content online, as well as creating original web-only content.• Authored "Hot Deals" newsletter, named one of the "Top 10 E-Mail Newsletters" by MSN.

Launched and managed the official website of The Tony Awards. • Developed content strategy to turn an annual awards site into an award-winning daily Broadway information portal, earning corporate sponsorships from MasterCard and NTT Japan.