Acquired Pitney Bowes Software

Responsible for P&L, vision, strategy and execution of our ecommerce partner’s media campaigns including search (SEM & SEO), paid social, programmatic retargeting, and affiliate networks. • Established new eCommerce team, processes, and infrastructure to expand the Red Ventures business • Increased new member registrations 251% and revenue 25% YoY during the 2015 holiday season• Develop cross channel marketing attribution models that enable spend reduction while growing revenue

Responsible for product vision, strategy and execution of the USPS MoverSource program, MyMove service, and Savery mobile application that service 40M moving consumers each year.• Grew EBIT 40% annually leading to most profitable and highest revenue earned year in company history• Increased non-USPS revenue 193% and total revenue 137%• Increased registration completion rate 280%• Integrated and launched a new advertising and analytics infrastructure based on the Adobe Marketing Cloud including Adobe Campaign, AEM, Target, DTM, and Analytics• Implemented Agile development methodology and testing and optimization practice• Launched Savery iOS Mobile application

Responsible for product vision, strategy and execution of health risk assessments, health & doctor visit guides, content management system, email program, and personalization & engagement strategy. Managed San Diego operating location and product and design teams.• Increased registration completion rate by 30%• Successfully migrated all RealAge users and content into the Sharecare system• Implemented ad targeting, content tagging, and robust Content Management System

Responsible for product vision, execution, creative direction, email strategy & operations, and assessment platform for RealAge products and services. Managed Product, Design, and Messaging teams.• Successfully defined, trained, and migrated RealAge to an Agile development process increasing development productivity and engagement• Successfully migrated the company to Jira from Basecamp, Outlook tasks, and corporate email increasing productivity, prioritization, and effective communication.• Successfully re-launched and redesigned Realage.com website prior to and following acquisition. Under Hearst the focus was modernization and increased engagement; Under Sharecare focus was to lend cohesiveness between properties -both successfully delivered. • Launched a new design for Health Guides that increased PV/V from 2.5 to ~8, exceeding both the goal and stretch goal of the re-design. • Improved users reaching the RealAge Test recommendations page by ~50 percentage points.• Overhauled email program increasing effectiveness of welcome series, onboarding, and RealAge Test completion emails and launched a highly engaging Video email.• Increased Active member ratio to highest on record

Responsible for the product vision, strategy, and execution of Eventful services across the website, mobile, data (API/XML/Hosted) and email platforms. Manage several teams including Product, Design, SEO, Customer Support, Social Media Marketing, Data Quality, and Data Retrieval teams. Identify key opportunities and partnerships to enhance product functionality and develop additional revenue sources.

Responsible for vision and strategy for a suite of products that include eteamz, Active Trainer, Active Recruiting, Active Nutrition, Sports Studio Casting, and Active Ambassadors that are comprised of subscription, advertising, and ecommerce revenue streams. Provide direction and guidance on content, services, pricing, and functionality. Identify key opportunities and partnerships to enhance product functionality and develop additional revenue sources. • Managed $6M P&L• Grew Consumer Product revenue 42% and Active Trainer revenue by 240%• Increased eteamz search traffic by 52% through search engine optimization best practices• Designed and implemented corporate analytics upgrade to Omniture Sitecatalyst and Test & Target• Increased corporate research panel size 500% to help launch new corporate initiative

• Audience acquisition and community development of UGC creators and key influencers.• Retention and campaign cross pollination strategy for existing users.• Manage all online consumer communications.• Manage all member support programs.• Champion product and campaign features aimed at audience growth & engagement throughout the organization

Responsible for defining the consumer and marketing strategy for AIM, Video and Social Networking products; identifying services that consumers demand and leading the team to; build marketing strategies and plans, forecast goals, and work with resources within AOL and with outside agencies to implement the plan and achieve the forecasts. -Creating the overall marketing strategy for the category (Channel and Portfolio Management)-Managing a team of 5 marketers -Leading, defining and implementing new Web 2.0 marketing strategies to grow member base, unique visitors and page views.-Serving as the clearinghouse for all marketing related activities for assigned properties (e.g., understanding PR, Search Engine Marketing, market research and engagement strategies to provide a holistic picture).

Responsible for the vision, strategy, and execution of online support and self service, including Help, Chat, Email, and IVR for the AOL service. Oversee delivery of 80M phone calls, 12 M chats, 2M emails, and 84M Help visitors per year. Lead a 64 person team focused on delivery of support strategic initiatives to reduce total cost to serve of AOL’s 20M member base. Manage a $20M technology development budget.• Successfully managed and launched $6M in platform upgrades in 2005, installing a best in class online support system designed to deflect ~400K calls per month.• Delivered $5M in cost savings in CY 2005• Increased IVR identification and verifications rates by 42% and self service rate by 78%• Implemented a support oriented promotion program poised to deliver over 350M impressions per month.

Responsible for planning and implementing AOL for Broadband’s key strategic initiatives. Lead a 5 person Sr. Program Management team focused on delivery of AOL Product and Programming development programs, including Video and Radio @AOL, AOL.com, You’ve Got Pictures, AOL Media Player, and web enabling AOL’s proprietary content areas.• Successfully managed and launched On Demand Music Video Channel reaching 3M customers and 200% monthly usage growth. First successful joint program between AOL and Time Warner.• Successfully managed and launched the AOL for Broadband integration into the Road Runner High Speed Internet service. Key strategic initiative for both AOL and Time Warner, only program mentioned by Time Warner CEO during Quarterly financial review with analysts.• Developed business requirements, identified core features and functionality, and successfully launched AOL Search toolbar generating an additional $50K in advertising revenue per week.

Responsible for all telecommunication based systems and initiatives including the Interactive Voice Response (IVR) systems, strategic call routing, self service automation, and managing the on-hold experience. Identified and evaluated new technology and capabilities for incorporation into Member Services tools and processes.• Member of 12 person “tiger” team to develop a strategy and vision for $500M organization.• Constructed 2-phase plan to transition a 10M calls per month organization from current Aspect infrastructure to new $25M Avaya Voice over IP (VOIP) system that is the largest single VOIP call center operation in the world. • Developed performance based routing system to drive our most important calls to our best consultants.

Responsible for developing Member Services cost analysis for new products and services in development. Supervised project managers on the New Business Implementation team responsible for designing and launching customer support for new products and services.

Design, build, implement and manage world-class, cost-effective customer support infrastructures for AOL Inc.'s new products and services to ensure the highest customer satisfaction possible. Led cross-functional implementation teams comprised of stakeholders from Telecom, Knowledge Engineering, Billing Policy, Billing Development, Training development and delivery and Communications.

Responsible for managing acquisition of $155M in software upgrades for highly classified $5B weapon system. Direct 5-person multifunctional government team executing 4 complex software development programs. Coordinate planned improvements with aircraft program offices and contractors to field combat capability. Develop technical and business strategies to upgrade weapon system capabilities in response to evolving requirements.

Led 10 person multi-disciplined team supporting testing of 2 classified multibillion-dollar programs. Negotiate and administer 6 test support contracts worth over $38 million. Plan, procure, and deliver critical test assets. Integrate test and evaluation efforts of 4 contractors, 7 test sites, and 5 program offices. Supervise allocation and use of critical test hardware valued at $33 million.

Formulated and executed $3.5 million annual radio frequency space program budget. Directed six research and development contracts. Selected to handle additional responsibility of Executive officer for 100-person $30M division: focal point for action items, suspense coordination, and manpower actions.

Developed budget, monitored manpower and funding expenditures, and reported fiscal performance for 500-person directorate with a $42M budget. Reviewed the technical performance goals and objectives of five high power microwave and four space protection technology programs ensuring all requirements were addressed and achievable. Prepared directorate response to congressional budget inquiries.