(i)Advise the Executive (and by extension the Directors) of ABE, on mattersaffecting ABE strategy, policy, processes, products, services, and activity,thereby helping to shape ABE’s plans and approach to its various markets.(ii) Advise on trends and key issues emerging in the education sector, that mayinclude (but not be limited to) student recruitment, modes of study, regulation,technologies, pedagogy, assessment and quality.(iii) Advise on ideas and initiatives offered by the ABE Executive, that may include(but not be limited to) new products, processes, policies and technologies.(iv) Advise on issues, barriers, and technical problems that may be preventingstudents from successfully completing their ABE studies ow which may beaffecting student recruitment and retention.

- Programme management - Handled 15+ Awarding organisations- Handled Awarding organisation queries

Brand management and marketing~Brand Building ~Development of overall brand strategy (ATL and BTL) ~Demand planning (forecasting)~Winning of mind share, heart share and market share~Activation planning and execution~Launch of Brand VANISH in Sri Lanka

Management Trainee Sales and MarketingStints covering~Sales Operations (Distributor Audits, Distributor mgmt, Opt imp)~Traditional Trade (DBSR Stint, FSE Stint, ASM Stint) ~Modern Trade (KAM management, Activations, CPs, Best buy)~Brand Marketing & Management