Results-driven global media director, leading the integration and performance of channels within client businesses. Providing oversight to ensure a seamless and synchronized approach, aligning strategic objectives across diverse platforms.Accountability includes:• Managing client relationships, priorities, and contractual deliverables.• Responsible for large media budgets, branding, and performance. • Enforcing established processes for campaign management, encompassing planning, activation, brand safety regulations, reporting, and communications.• Supervising the digital activation team, delegating and prioritizing deliverables, fostering individual, team, and client growth.• Overseeing digital investment, encompassing partner and platform selection.• Contributing to thought leadership projects, developing POVs, and creating compelling case studies.

Transformed strategic insights into informed strategic decisions to fuel visibility, relevance, and demand. Optimized performance and surpassed goals across marketing channels.Accountability includes:• Driving online revenue strategies leveraging data-driven opportunities to grow account expansion, customer retention, and strategic program initiatives.• Establishing and maintaining core brand identity and creative development requirements.• Implementing forecasting, budgeting, and optimization strategies to exceed performance objectives.• Defining analytics, measurement strategies, and audience profiles for informed decision-making.• Delivering impactful core strategies, tactical plans, and performance reports to leadership.

As a senior lead, successfully managed teams across a 100-person local office, overseeing cross-channel digital marketing teams handling budgets exceeding $100M. Led a high-performing digital and investment team, achieving the agency's highest retention rate and driving exceptional client satisfaction scores. Achieved online revenue growth with a consistent annualized rate of 34%, sustaining 18 consecutive quarters of success.Accountability includes:• Leading campaign strategy, platform execution, measurement, and insights across channels and platforms to support client objectives and drive online revenue growth.• Overseeing continuous improvement of operational design, organizational structure, individual priorities, trafficking processes, and campaign effectiveness and efficiencies.• Strengthening relationships with leadership across agency partners, including industry leads at Google, Meta, Microsoft, and Apple.• Collaborating with global creative agencies to ensure accurate campaign planning, appropriate audience targeting, and optimal budget allocation for creative assets.• Recruiting and nurturing top talent, overseeing channel teams, and conducting individual evaluations and performance reviews.

Managed a 16-person team, successfully meeting a challenging promotional schedule while driving substantial improvements in operational processes. Directly contributed to growth in online revenue, fueled by heightened brand awareness and improved media performance.Accountability includes:• Leading cross-functional QA reporting to empower retail teams and category leadership, while offering valuable insights to drive merchandising strategies on a weekly basis.• Shaping the development of corporate style guides, strengthening the momentum for private label branding.• Supported the implementation of transformative digital initiatives to effectively achieve our operational goals.

Developed and implemented multi-channel customer acquisition marketing strategies for business credit and international remittance products.Accountability includes:• Leading end-to-end cross-channel digital marketing projects, overseeing the prioritization, development, and efficient delivery of marketing strategies.• Analyzing, executing, and optimizing marketing campaigns to drive growth in booked applications and online revenue, ensuring campaign relevancy and effectiveness with targeted audience segments.• Measuring and reporting campaign analytics to business unit leadership, providing valuable insights for decision-making.

Oversaw digital brand and online product marketing for Rubbermaid consumer products including online customer acquisition and product launches.Accountability includes:• Defining comprehensive omni-channel consumer engagement strategies and effective acquisition tactics to drive membership and user segmentation.• Educating leadership on consumer behaviors in mobile commerce, product recommendation, ratings and reviews, and top-down conversions.• Leading consumer satisfaction and engagement studies, utilizing qualitative and quantitative metrics, and making necessary adjustments based on the results.

Spearheaded the agency’s digital transformation efforts, leading the way as the advertising landscape rapidly shifted from traditional to new media. Introduced and seamlessly onboarded groundbreaking capabilities, revolutionizing both the core capabilities of the agency and innovations in digital advertising for our clients.Accountability includes:• Driving innovation and the expansion of agency capabilities in diverse digital marketing channels, platforms, and best practices, such as SEM, display advertising, social media advertising, programmatic advertising, and mobile advertising.• Collaborating closely with key stakeholders and executive leadership to optimize workflows and enhance operational efficiency.• Conducting comprehensive analysis of campaign performance metrics, leveraging data-driven insights to optimize advertising campaigns and maximize return on investment (ROI).

Accountability includes:• Developing core digital capabilities, encompassing systems buildout and administration.• Providing key client hardware and software solutions to meet their specific needs.