Christopher H. Email & Phone Number

Brentford, Middlesex, GB

Omnichannel Marketing, Senior Director via FluidEdge Consulting

New York City, US

Paris, Ile De France, FR

As a data and analytics associate director at Digitas Health, I work across data strategy, intelligence, and technology to enhance campaign performance through data visualization and optimization. My day-to-day responsibilities include measurement planning, personalization strategy, benchmarking, audience evaluation, roadmap development, coaching, and.

Cheney, Kansas, US

New York, NY, US

At W2O Group - Oversaw a team of performance analysts and research analysts through marketing campaign and media performance reporting, social conversation analysis, and audience strategy development. I was responsible for managing all aspects of data strategy, reporting development, optimizations, and client presentations for the account (Novartis).Key.

Philadelphia, PA, US

While serving in this role, I spearheaded official analytics offerings for the agency, overseeing reporting and tracking initiatives - managing social and media campaign performance evaluation, media tagging, and web tracking and reporting. Designed and introduced measurement strategies, KPIs, A/B testing procedures, and optimization plans. Additionally, I.

Walldorf, BW, DE

Championed project managing of marketing and media-specific development for the yearly SuccessConnect Conference & Expo in Las Vegas, including oversight of media vendor execution and deliverables and managing internal/external partners. Led the development of lead-generation marketing campaigns to prepare and empower the sales department

Bentonville, Arkansas, US

Marketing Strategy - Consult on internal social governance structure to better support social media marketing and social media analytics efforts for a large matrixes organization. Cross-channel social marketing program strategy

Philadelphia, PA, US

In this role, I created and implemented a digital strategy to deliver social care/support services by utilizing data-driven insights to improve customer engagement through service touchpoints. I developed and launched a pilot program focused on improving NPS score (Net Promoter System). I reduced churn and improved net promoter score (NPS) by 60 points.

New York, NY, US

• Combined experience with Sizmek (acquired by Amazon Ads/formerly PointRoll) and customedialabs
• Led the campaign development process from initial creative call with clients, development with the creative and technical service teams, through to final quality assurance and live placement testing.
• Executed backend coding and design work regularly, in addition to the performing the more day-to-day project manager tasks.
• Reduced project turnaround times and brought in additional professional fees for Pointroll while working with companies like Time Inc., Ford Motor Company (Lincoln), Nestle (Purina, Toll Brothers) Ritz Carlton, Johnson.
• Received peer nominated award in addition to client rating award based on performance during my initial six months.
• Work with Director of Client Services managing the company’s largest client Bayer (pharma).

Faifax, Virginia, US

• Developed and executed a comprehensive digital strategy to connect with and engage the customer base, generate inquiries, and compete efficiently across digital marketing tactics within the Baltimore-Washington metro.
• Enhanced brand KPIs with a cost-effective online marketing approach: Achieved a 4x increase in social media reach, 3x growth in active followers, and a 6x rise in audience participation within the first months.

Cupertino, California, US

• Product sales, technical support, and customer-based training in both the US and the UK.
• Repeatedly achieved top 5 recognition generating quarterly revenue nearing $200K during full-time experience
• Elected to facilitate store hiring events, participate in new store openings (travel), and lead new hire training processes.
• Facilitated team training on new products and services in addition to regularly leading consumer-based trainings and workshops.

Prestbury, Cheshire, GB

• Increased online brand awareness (impression) by nearly 200% within the initial pre-launch phase (totaling 2-3 months).
• Managers social marketing tactics all branded social media channels leading to an increase of 115% in engagement and 3x’s the number of online brand followers during the pre-launch phase.
• Shot and edited brand photography and video work - traditional and online marketing material.

Certification, Digital Marketing

Master Of Arts (M.A.), Digital Marketing & Social Media Strategies

Bachelor Of Arts (B.A.), Advertising

Communication And Media Studies