Christopher Haynes Email & Phone Number

London, England, United Kingdom

- Reputation management- Strategic communications - Message development and Media Training- Coaching: Certified Business Coach- Vice Chair CIPR sports group

An alliance of independent marketing & communication consultants with specialism in sport and entertainment.

Lord'S Cricket Ground, London

Reporting to incoming Chief Executive, joined leadership team of national governing body to deliver a period of change under a new Chairman. Member of Executive team with Board visibility.Engaged in executive planning, reporting and decision-making, the creation of a new game-wide Strategy and the Working Group for ECB’s media rights sales process.Changed thinking on the role, remit and structure of communications within the organisation, developed cross-organisational work practices and recruited key new personnel. Responsible for managing reputation of the organisation, individuals and players - in order to enhance performance, support commercial opportunity and grow the game - and managing complex issues of integrity, discipline and governance. Always plenty of issues to predict, preempt, prepare for and manage.Supported World Cup winning teams and talent - across women’s, men’s and disability game - in UK and overseas, launched new grass-roots participation drive and South Asian Action Plan, first NGB to be represented at Pride.Named in PR Week Power 100 each year, rising to 4th in the sports list in 2019 as the highest placed communications specialist outside football.

Promoting Sky’s positive effect on UK sport. Offered coaching and mentoring to Sky Sports Scholars in first year of new programme, supported Sky Sports Living for Sport, lead communications on the cycling project and continued to be an advocate for range of women's sport.

International

Advisor to Board from team's inception. Employed by Sky, coordinated responses within Board, partners and a multi-lingual team. Led on-road media relations for team at 2012 Tour de France and 2013 Tour and Giro d’Italia. Developed media relations, issues management and targeted media coaching.

Led on Sky News, Sky Sports and professional and participatory cycling interests. Launched Sky News Arabia in Abu Dhabi, supported Wiggins’ Tour de France win, drove participation and brand affinity around cycling, launched new F1 channel. Created group to drive collaboration across Corporate Affairs team. Sky Sports named Brand of the Year in Sports Industry Awards.

Business reorganised into three business units, each with its own MD. Created sports comms team for period of subscriber growth, major rights acquisitions – including UEFA Champions League - channel launches, technological development and changing TV distribution in newly-competitive market. Ever-increasing focus on reputation and issues management.

Managed media, trade and business press, liaising with external agencies for trade and financial PR and the internal Investor Relations and Corporate Affairs teams. Period of increased media and political scrutiny, launch of Sky Digital, new deal for Premier League, Listed Events debate and launch of Sky Box Office with world's first domestic PPV event.

BSkyB launched multi-channel TV business - with a range of partner channels alongside Sky-owned services - and floated on London stock exchanges. Rapid consumer growth and strong rights acquisition including launch of new Rugby Super league, renewal of Premier League and strong boxing portfolio.

On-site during high-profile merger with rival service BSB then engaged in promotion of new 5-channel network, launch of Sky Sports and start of Pay-TV in the UK. Involved with first live Ashes from Australia, first Cricket World Cup covered beginning and promotion of the new FA Premier League.

London, United Kingdom

Trade and consumer PR agency with clients including the Vauxhall Conference, FA National School and Women's Football Association.

London, United Kingdom

One of five elected officers forming the Student Union executive. As Social & Services Officer I staged all entertainment events, oversaw the union's catering, retail and sports services and represented students locally and nationally. Close liaison with music promoters led to opportunities in music industry and this work to a lifelong interest in music and the entertainment industry.

Ba Hons, Geography, 2:1

Focused on human side, with modules in media, transport, economics and town-planning. Active in student life as a sabbatical Student.

O-Levels [10] And A-Levels [3]

Mini Mba In Brand Management

Education record

Mba Essentials, Business Administration And Management, General

Thepowermba, Mba, Business Strategy, Entrepreneurship, Marketing, Innovation And Digital Transformation