Chris Heasman Email & Phone Number

London, Gb

London, England, United Kingdom

Responsible for planning, creation and delivery of the marketing strategy for Tottenham Hotspur’s football business, including Ticketing, Membership, Premium Hospitality and Global Football Development products.Lead a marketing team of five and collaborate with key commercial stakeholders to translate commercial objectives into comprehensive marketing briefs and high-impact integrated campaign plans.o Reset and revitalised Membership marketing strategy to generate the strongest month of customer acquisition and revenue in club history, 70% ahead of previous benchmark o Oversaw execution of Season Ticket Renewal campaigns which drove record renewal rates for Tottenham Hotspur Stadiumo Generated a 206% increase in Premium Seasonal Membership sales through enhancements to annual multi-channel Waitlist campaigno Led situational audit and strategic development of three-year fanbase growth strategy for Tottenham Hotspur Women, with initial outputs including a 42% increase in Season Ticket sales and 17% attendance growth at flagship main stadium fixtureo Streamlined and localised activation of International fan growth strategy, driving a 24% uplift in first party data acquisition

Accountable for step-changing customer acquisition to the International cricket portfolio, both in terms of conversion to ticket purchase and following across CRM, digital and social channelso Set a new record for advance ticket sales in a year without an Ashes series, before the season had startedo Coordinated paid, earned, owned and host venue activity to generate record ballot entries for England Men’s Internationals, 60% higher than the previous yearo Established a new brand architecture and content framework for Test cricket, inspiring creation of a premium content series responsible for the year’s highest increase in data acquisitiono Oversee strategic development and execution of flagship We Are England Cricket Supporters CRM programme, helping to generate multi-million pound annual ticket sales revenue for International host venues

London, United Kingdom

Responsible for building engagement with our England Men’s and Women’s cricket teams through high-impact, insight-led marketing campaignsCaptured the imagination of casual cricket fans during England’s winning 2019 World Cup campaign, by connecting supporters with how England’s players expressed themselves on and off the pitch o Awarded Drum Digital Marketing Campaign of the Year within Sports category (ahead of FC Barcelona)o Shortlisted for UK Campaign of the Year at the Sport Industry AwardsGenerated more online store sales in four days than the previous four months combined, through coordination of inaugural Black Friday promotion across CRM, social and digital channels Identified, contracted and implemented a new digital asset management system for the professional and recreational game, providing a central means of cascading content, assets and brand updates for thousands of clubs

Responsible for setting strategic direction of the EDF Energy brand and executing best-in-class advertising, sponsorship and digital activation. Led team of seven, roster of comms agencies and relationships with Disney, Twentieth Century Fox and British Paralympic Association.o Exceeded annual brand health targets three years running, achieving highest levels of brand awareness to dateo Developed flagship brand purpose campaign, helping reach recruitment diversity target two years early. Named Communications Campaign of the Year at the Responsible Business Awardso Negotiated unique collaboration with Star Wars across cinema, digital, social and events. Shortlisted for ‘Branded Content Strategy of the Year’ at Drum Marketing Awardso Launched world’s first virtual reality journey inside a nuclear reactor, generating 3 million completed YouTube views and 22% increase in favourability toward nuclear energyo Delivered first UK advertising creative to be adopted by parent company across Europe, raising brand positivity by 66%

Brighton, United Kingdom

Accountable for planning, execution and evaluation of major integrated campaigns, leveraging Tier 1 sponsorship of London 2012 and new brand positioning.o Led advertising and media workstreams for most successful customer acquisition drive in company historyo Managed creative process for new brand character-led advertising, awarded Marketing Society Grand Prix for Brand Revitalisationo Drove integration of ATL, digital, social, PR and internal comms to establish EDF as no.1 domestic sponsor associated with London 2012

Brighton

Responsible for increasing brand attribution from Olympics and rugby sponsorships through PR, events and digital activity.o Selected and media trained Victoria Pendleton and Ellie Simmonds as brand ambassadors, helping EDF take lead on sponsorship association ahead of London 2012 o Launched PR campaign to promote London 2012 education programme, reaching target of engaging 2.5m children a year ahead of schedule

London, United Kingdom

Responsible for delivering programme of news creation ideas for sports sponsorship clients, including Barclays (Premier League), Samsung (Chelsea) and Guinness (British & Irish Lions).o Managed team of executives activating Premier League title sponsorship rights, including 1500 match tickets, monthly Player/Manager Awards and national trophy touro Generated 15 items of national media coverage and 12,000 SMS responses for a promotion themed around the Premier League’s 15,000th goalo Delivered football chant campaign with Poet Laureate, securing 22% response increase to direct mail, as well as PR Week and Hollis Sponsorship awards

Herzogenaurach, Germany

Assisted the Head of Football Marketing with management of sponsored athlete relationships and identification of emerging talent for potential future brand association. Developed and curated editorial content for PUMA's global football website prior to and during the 2002 FIFA World Cup.

Ba (Hons), Modern Languages (German) & Linguistics

Gcses & A Levels