I'm the founder and CEO of Landscape Leadership, a marketing agency that works strictly with lawn and landscape industry companies.I graduated with a degree in Horticulture from Michigan State University and have been entrenched in the green industry for over 20 years. During those years I've dug, trenched, trimmed and smashed my fingers with a rubber mallet countless times.I operated my own successful landscape design firm for seven years prior to launching Landscape Leadership in 2008. Yes, I miss it sometimes. I miss the creativity and selling the "big idea" to my clients. I don't necessarily miss overseeing the construction and dealing with the inevitable follow up :-) I'll admit, I was a total design snob.I absolutely love where I'm at today with our team at Landscape Leadership, assisting some of the most successful companies in our industry with their marketing and truly impacting their bottom lines.I'm frequently invited to speak at green industry events across the country which is also a lot of fun. I love sharing the experiences and expertise we've gained as an agency over the past decade with other businesses. Hit me up if you need a speaker at your green industry event.I now live in Austin, Texas, a transplant from the midwest and the great state of Michigan.