Playbook Media is a growth consultancy that specializes in performance marketing. We work with brands to create and execute full-funnel, omnichannel playbooks to achieve growth at maximum efficiency. We leverage data, including MMM and predictive analytics, to inform our media and creative efforts, resulting in profitable growth for companies of all sizes.

Full-service, omnichannel, complete funnel, performance marketing agency.

VP responsibilities and sales playbook creation for enterprise accounts like Zenefits and TD Bank. Text-based AI/ML for content ideation and creation to demonstrate topic authority and impact SEO efforts.

Also created Global Inside Sales Team - hiring, training, and playbook creation. Clients included HBO, Panavision, Rovio (Angry Birds), and Technicolor. Global MPLS network + cloud-based applications to enhance media workflows.

-One of first 1,000 hires at Google.-Met and set Mid-Market Sales records for Google Enterprise Software Team, including average quarterly quota attainment of 149% against a $1M annual revenue target.-Met and set Google Adwords Inside Sales records with average quota attainment of 175% against $150K quarterly run rates.-Created and led the “Reseller Growth Project” focused on educating and extending the reseller base, increasing channel sales revenue pipeline by 37% in the first 2 quarters.-Lead Sales Mentor for all new hires into Google Enterprise and Google Adwords Online Sales Organizations.-Co-Founding member of Google Adwords Inside Sales and Google Adwords Scalable Agency Teams.-Regularly represented Google at the large media and digital marketing events.