I am a Product Management / Product Marketing leader who develops & launches B2B SaaS products in unique and innovative ways. My Go-to-Market (GTM) process is based on the Pragmatic Marketing framework and has been effectively applied to both hardware and software (SaaS) product introductions. I'm a life-long learner and naturally curious.I am known for my ability to motivate and inspire teams and for my ability to bring order to chaos. I have experience bringing to market multi-million dollar products in domestic and international markets to achieve adoption and revenue targets.✭ PRODUCT MARKETING DIRECTOR SaaS PRODUCT PORTFOLIO – Directed global team of Product Marketing managers (UK, APAC, North America) responsible for new product introductions and product lifecycle management. • Re-engineered Go-to-Market (GTM) processes to improve product launch discipline, reducing GTM marketing expenses by 65%.• Devised a digital launch package to accelerate product adoption, reducing customer implementation time by 20%.• Managed $750K Marcom budget and $400K co-op marketing budget.✭ SUPPLIER MARKETING DIRECTOR – created new team with charter to manage Supplier relationships. Prepared and executed new product introductions. • Tracked product campaigns for ROI using new metric-driven reporting process, boosting supplier engagement by 60%.• Expanded co-op dollar contributions by 45% per year, growing co-op to $4M due to metric-based reporting.• Awarded “Top Co-op Marketing Award’ from Electronic Component Industry Association (ECIA) for innovative launch campaigns.✭ MANAGER of PRODUCT MANAGEMENT – Led team of product marketing professionals managing a $1.2bn portfolio of products. Defined comprehensive business cases and product strategies to outline the strategic vision, including a comprehensive roadmap and new product introductions, cancellations and developments. Built strong external market relationships to leverage expertise and internal partnerships with engineering, business development and regional marketing teams.I use innovative approaches to Sales Enablement, Field Marketing, and Customer product training activities and have developed metric driven marketing programs and ROI models for managing marketing campaigns. Skilled problem solver. chris.henz@yahoo.comPh. 817-680-6121www.linkedin.com/in/chrishenzProduct Management | Go-to-Market | Data Analytics | Portfolio Management | Product Strategy and Roadmaps | Leadership | Cross Functional Collaboration | Product Marketing | #Pragmatic Institute| SaaS | Private Equity08/23