Christopher Hernandez Email & Phone Number

San Juan, Puerto Rico

Lead the company's marketing division, focusing on amplifying the global reach and impact of our artists and creators. My responsibilities include developing and executing comprehensive marketing strategies that align with our artists’ visions, ensuring a cohesive brand presence, and maximizing growth opportunities across various media channels.

San Juan, Puerto Rico

Develop and implement innovative strategies for licensing, establish and nurture impactful partnerships to enhance business growth, and manage the overall licensing operation to ensure alignment with the company's goals and industry standards.

San Juan, Puerto Rico

• Responsible for rights negotiations with film producers, game developers, TV, radio and independent labels including renewals, partnership clearances, new deals, and new content types.
• Prepare promo materials for marketing and sales efforts for 100+ clients, including keeping the client's roster deck up to date, pitching presentations, company profiles and workshops.
• Organize catalog migration of 2,000+ tracks, including metadata tagging, playlist creation and ensuring the security of links to avoid leaks and unwanted access.
• Lead the licensing efforts of our client's catalog for special uses and products. Additionally, work hand in hand with the Publishing Director in development of new business strategies.
• Analyze the market, contracts, and commercial proposals in detail, planning for and modeling multiple scenarios, researching industry trends and licensing opportunities.

San Juan, Puerto Rico

Actively involved in shaping the festival's strategic direction ensuring its growth. Fostering connections between the film industry and local creative communities, with an emphasis on inclusivity and accessibility. Supporting the festival's non-profit mission and vision.

Guaynabo, Puerto Rico

• Managed film bookings and invoicing for 10+ exhibitors in the Caribbean, including Puerto Rico, Dominican Republic, British Virgin Islands, Aruba, and Curacao. Directly influenced the cash flow process by developing.
• Validated and migrated 10+ years of historical company data between systems, leading to a streamlined billing and collections process, increasing overall office productivity and collaboration.
• Reported, analyzed and validated daily box office reports for 300+ screens, preparing weekly reconciliation of BORs, flash reports, theater checking and estimates.

Guaynabo, Puerto Rico

• Developed, managed and oversaw engaging and innovative marketing campaigns and initiatives for 130+ Twentieth Century Fox and Fox Searchlight releases in the Caribbean market, reporting to the Marketing Director.
• Led digital and theatrical asset creation, including: trailers, TV Spots, standees, and print pieces. Collaborated with 20th Century Fox’s agencies executing campaigns, running local premieres, and launching contests.
• Directly assisted 20th Century Fox’s team with in-office tasks, timely reports, and acted as liaison between partners and agencies at request.
• Led script development for localized talent greetings and PSAs.
• Served as a liaison between media and creative agencies, ensuring successful campaign rollouts.

Guaynabo, Puerto Rico

• Worked with the Sales and Marketing Directors analyzing sales and marketing strategies to optimize releases.
• Analyzed and prepared box office reports (BOR), admissions, weekend estimates, flash reports, industry trends and all other related data.
• Overhauled social strategies on Facebook and introduced Twitter and Instagram to campaigns, resulting in a 275% organic audience growth across all channels.
• Prepared reports, presentations and estimate analysis with the company’s General Manager for the regional and Home Office (HO) databases.
• Worked hand-in-hand with the Marketing Director, designing and producing product integration mockups and pitch decks for prospective partnerships.

San Juan, Puerto Rico

• Trained copywriter and social media researcher of various industries such as food, health, and beauty.
• Analyzed trends and implemented new platforms to optimize campaigns.
• Worked in campaigns for brands such as McDonald’s, Ford, Borden, Nenuco, and Samba.

Bachelor’S Degree

Certification