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With over 18 years of marketing experience, I am a seasoned marketing leader specializing in crafting and executing global strategies in the B2B SaaS domain. Having built and led high-performing teams from the ground up, I've driven demand and lead generation across multiple channels, managed significant marketing budgets, and ensured optimal ROI.My expertise encompasses GTM strategy, demand generation, product positioning and messaging, regional/field strategy, performance optimization, brand building, SEO, content marketing, and event management. A strong proponent of data-driven decision-making, I consistently measure, analyze, and refine strategies for maximum effectiveness.My extensive leadership roles have cultivated strong collaborative relationships across sales, product, and executive teams, ensuring aligned objectives and seamless execution.Originally from Australia, i have also worked in India, the US and UK, and am now based in Mumbai.https://www.gtmvelocity.com/
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Head - Group MarketingAcg WorldMumbai, Mh, In -
Gtm Advisor - B2B SaasGtm Velocity Nov 2023 - PresentMumbai, InFractional CMO & GTM Advisory for B2B SaaS Startups:GTM StrategyLaunch with confidence – whether it’s your initial GTM, a product or feature launch, or a a regional GTM, a tailored strategy will align marketing and sales behind common goals, messaging and assets.Agency ManagementNeed to hire an agency, but not sure who will be the right partner? Or how much to pay? Or how to monitor their performance? Agencies give their best work when proactively managed with agreed KPIs.Demand GenFuel your startup's growth engine with a demand gen strategy that sales loves, not complains about. We can help you explore organic, SEM, paid social, ABM, events and more channels.Content StrategyYou’ve already discovered that B2B tech is one of the toughest niches for creating and distributing great content. The right content can fuel your campaigns, outreach and social media, while supporting SEO and PR.Tech StackCurrently have a mess of half-adopted tools? Multiple tools that don’t talk to each other? Need to migrate to a more scalable setup? We can help you to optimise your current stack and create a system to evaluate new purchases.Marketing CoachingJust like a full-time CMO, a fractional CMO serves as a coach to the marketing team (and the founders), elevating their understanding of great marketing and aligning with best practices. -
Podcast HostGtmdialogues Sep 2024 - PresentPune, Maharashtra, In -
Vice President & Head Of Growth MarketingClevertap Dec 2023 - Jul 2024San Francisco, California, Us -
Senior Vice President MarketingNetcore Cloud Jan 2021 - Nov 2023Mumbai, Maharashtra, InNetcore Cloud is a global martech SaaS, headquartered in Mumbai, with presence in USA, Brazil, Singapore, Malaysia, Indonesia, UAE, UK and Nigeria. As the global marketing leader i managed growth (website, SEO, SEM), ABM, field marketing, events, PR, social media, design, research and marketing operations teams. Responsible for GTM, strategy, marketing-sales alignment and campaign execution. -
Chief Analytics Officer & Business HeadIdeatelabs Nov 2015 - Jan 2021Mumbai, Maharashtra, InI oversee digital strategy, analytics, and digital campaign execution for a wide range of companies, from startups to Fortune 500 names.My current focus is the roll out of our award-winning SaaS analytics tool, icogz. We are empowering digital marketing teams and CMO's with actionable insights from their analytics data, allowing real-time optimisation of campaigns, content and websites. Please get in touch if you would like to see a demo.We also create custom analytics and predictive models, and can complete large-scale data analysis projects, particularly around marketing data.Industry categories include real estate, luxury fashion, hair and beauty, education, BFSI, media, restaurants, and B2B.Awards:2019 - Digital Agency of the Year2019 - Best Use of Marketing Analytics (for iCogz)2019 - Top Innovative Martech LeaderOur scope of work in digital marketing includes social media, performance marketing, analytics, SEO, website CRO, e-commerce, website and app design and development, video and animation production. -
President - MarketingAnnapurna College Of Film And Media Mar 2011 - Oct 2015Hyderabad, Telangana, InKey -
Head - Business DevelopmentSpaceandpeople India P/L Dec 2008 - Mar 2011Mumbai, Maharashtra, InKey -
Dgm - Entertainment & Live Events, Acting Dgm - Sales & MarketingInternational Recreation Parks Pvt Ltd Aug 2008 - Nov 2008Head of entertainment, marketing and sales with a major Indian real estate / entertainment company, offering multiple theme parks and malls across the Delhi NCR region.Responsibilities: Digital marketing, sales, business development, market research
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Senior Manager - Affiliations And AdmissionsWhistling Woods International Sep 2005 - Aug 2008Mumbai, InI was recruited from Australia to help open Whistling Woods International, the largest film, television and media institute in Asia. As head of admissions, I was heavily involved in market research and the development of marketing materials. Additionally, as head of affiliations, my role was to pitch our services to potential education partners, in India and overseas, and manage resulting projects. Key -
Vp - External RelationsAiesec - Uts Apr 2003 - Apr 2005
Chris Higgins Skills
Chris Higgins Education Details
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University Of Technology SydneyMarketing Management -
JnafauAdvertising
Frequently Asked Questions about Chris Higgins
What company does Chris Higgins work for?
Chris Higgins works for Acg World
What is Chris Higgins's role at the current company?
Chris Higgins's current role is Head - Group Marketing.
What is Chris Higgins's email address?
Chris Higgins's email address is ch****@****ail.com
What is Chris Higgins's direct phone number?
Chris Higgins's direct phone number is +9180083*****
What schools did Chris Higgins attend?
Chris Higgins attended University Of Technology Sydney, Jnafau.
What skills is Chris Higgins known for?
Chris Higgins has skills like Advertising, Market Research, Digital Marketing, Marketing, Marketing Strategy, Business Development, Management, Entertainment, Film, Digital Media, Strategic Planning, Team Management.
Who are Chris Higgins's colleagues?
Chris Higgins's colleagues are Ashok Lovevanshi, Balasaheb Jagdale, Maaz Kazi, Pranav Mahakal, Nikhil Patel, Zoran Kučar, Leena Amanna.
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