Chris Hong Email & Phone Number

Santa Clara, California, United States

San Francisco Bay Area

Build and govern B2B demand generation, events marketing, and marketing operations programs.-Design and implement B2B lead generation strategy across search, display, social, events, email, and direct mail campaigns.-Lead a team consisting of digital marketing manager & marketing operations manager.-Increased qualified meetings generated from trade shows by organizing sponsored panels to build thought leadership and credibility and following up with email campaigns pre & post events.-Improved sales outreach engagement via testing new email sequences with incentivized offers.-Advise and influence the sales and finance team to improve sales automation, attribution, and forecasting.

San Francisco Bay Area

-Develop B2B customer acquisition strategy & execute search & display ad campaigns -Improved cost per lead and grew lead submission via keyword, ad, and landing page tests.-Increased ad engagement via account-based audience targeting leveraging strategically segmented CRM data.-Analyzed & transformed CRM data into actionable insights, increasing MQL rate by via strategic target account selection.

Mountain View, Ca

-Manage team of digital campaign specialists to drive digital media campaigns with a quarterly multi-million dollar budget.-Significantly improve e-commerce campaign ROAS and CVR via bid, targeting, and creative optimization.-Acquire mobile app users with higher retention and LTV via display & video creative testing, app store optimization, and audience targeting.-Lead cross-functional project to connect marketing events and signals with internal business analytics data.

Mountain View, Ca

As a strategy executive I work with America's top advertsiers to drive revenue across of Google's performance products, with a current focus on search sales strategy using audience segmentation. I have partnered with top retail and lead gen businesses and helped them improve their new customer acquisition, retention, and customer lifetime value goals by applying best-in-class audience segments, web analytics, and measurement solutions to their marketing campaigns.

Mountain View, California

Develop and manage relationships with key clients with annual advertising budgets over $1M and provide insights, analysis, and guidance on how to achieve their business goals through Google Adwords. Manage cross-functional projects across Google's Search, Display, Mobile, Analytics, and Video products.Primarily Responsible for:Direct Response focused advertisingCampaign optimizationAdwords for SearchAdwords for DisplayProduct Listing Ads / Google Shopping CampaignsYoutube video advertisingGoogle AnalyticsIncrementality tests

Campbell, Ca

Manage all aspects of pay-per-click (PPC) advertising program on Google, Yahoo!, and BING, including campaign management, ad copy writing and landing page design, analysis, and business partnerships while achieving goals that have increased aggressively year over year.Primarily Responsible for:Search Engine MarketingDisplay AdvertisingRetargeting / RemarketingLocal Business MarketingMobile MarketingShopping Engine ManagementLead Generation

Responsible for management of two automotive websites and acquiring qualified leads through search engine marketing and search engine optimization.Primarily Responsible for:Search Engine MarketingSearch Engine OptimizationLead Generation

Managed E-LOAN’s display ad campaigns and affiliate program.Primarily responsible for:Media buyingAd traffickingAd designDisplay advertisingLanding page optimizationAffiliate Marketing

Design and maintain the department's website. Handle customer inquiries and assist with daily departmental operations.

Design and deploy customer satisfaction surveys via e-mail campaigns. Analyze survey results and create reports and produce insights used for inter-departmental presentations.