Strategic visionary crafting cross-channel marketing strategies grounded in business, consumer, and cultural insights. Experience with CPG, Finance, and Agriculture accounts as a problem-solving catalyst focused on driving action, and simplifying complexities for consumer engagement. Leveraged Adobe and Salesforce platforms to build marketing automation, personas, and user-centric experiences.

Lead a brand agency that supported automotive, restaurant, education, insurance sectors. Managed development, PR, content, and design teams. Pioneered speed of service for stronger client collaboration and consumer success. Leveraged several SAAS solutions to bring marketing prowess with technological innovation to small business relationships.

Media Relations for NFL and College markets | SMB Business Partnerships | Product development | Marketing Automation | Email Communication | Event and Award Management

Managed communication, advertising, PR for 15 insurance programs. Led CRM implementation, orchestrated rebranding, directed 5 acquisitions and developed 3 safety associations. Led web team to build 7 micro-sites, content team to boost site traffic by 20%. Pioneered Cincinnati office design and raised $200K in 3 years for a non-profit.

Crafted and executed cross-platform marketing strategies. Elevated client SEO rankings and inbound traffic via content marketing. Bridged clients with technical developers, media, and print vendors. Formulate and delivered annual marketing plans, budgets. Research, analyze, and generated ROI reports for client management.

2011-2012 Board of Directors

• Managed and developed digital and print communications.• Developed landing pages and web content to enhance SEO and PPC success.• Analyzed and report results of our online marketing and client communications.• Implemented a new email marketing solution housed within the corporate CRM.• Coordinated a 1-day client conference in Cincinnati and Kansas City for 500+ clients.• Worked with software including: Adobe CS4 and Premiere, Microsoft Office and Dynamics, ClickDimensions, Google Analytics and Adwords

• Managed the team of web-developers on implementation of their first corporate blog.• Navigated development process of firm-wide Intranet and CRM system.• Developed and managed internal and external marketing material.• Benchmarked and recommended steps to improve overall SEO.• Set up and attended photo shoots of client workplaces to capture brand design.• Produced presentations for corporate principals and business development team.• Collaborated with internal team on the corporate re-branding initiative.• Supported marketing director with RFP’s for prospective clientele.• Reconstructed firm’s database information.• Instituted new tools and methods into daily Intranet use and keeping site up-to-date. • Worked with software including: Adobe CS3, ExactTarget, Microsoft Office, Exchange and SharePoint, Apple OS X, iLife, iWorks, Deltek Vision, Google Analytics, Adwords