Chris Holroyde Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Drive recruitment and retention for NLA membership through online and offline marketing
• Run the corporate partnership between the NLA and Recognised Suppliers, including recruitment, retention and ongoing development in order to improve member benefits
• Develop the exhibition strategy, act as team lead for all internal and external inquiries at the events and report ROI
• Lead all marketing collaterals and printed material for recruitment and retention
• Lead the corporate content strategy working closely with internal stakeholders and external partners to position the NLA as the leader in the landlord sector
• Work with web developers to implement improvements to the NLA website and build new pages for retention and recruitment projects I’ve created

London, United Kingdom

• Was in charge of creating marketing strategy, writing marketing plans and monitoring spend for Radcliffe Publishing
• Oversaw design and production of marketing collateral
• Reported on all aspects of online and offline performance and ROI
• Managed the website and edited all pages in addition to implementing improvements to site function and customer journey
• Was responsible for the leadership and instruction of a marketing assistant and created goals designed to increase revenue while encouraging and developing a junior memberKey Achievements
• Was brought on to take over a fragmented team of new employees and developed a cohesive and clear marketing strategy and calendar which saw revenue increase YOY in the time I was there

London, United Kingdom

• Created all online and offline marketing initiatives for HealthExpress to build brand awareness as well as drive traffic to the site and increase customer conversions
• Planned and executed all live events for HealthExpress such as sponsoring the London Golf Show with Dr Hilary Jones as brand ambassador
• Negotiated deals with media buyers, creative agencies and partners in order to strengthen our positioning in the market and ensure the best ROI
• Acted as proof reader for all outgoing materials such as press releases, marketing collateral and site content as well as internal presentations to ensure accuracy and cohesion with brand strategy
• Managed the website 121doc.co.uk, editing all content on product and SEO pages and refreshing/rebranding the site to increase performance and streamline customer order process

High Wycombe, Bucks, UK

• Managed all new and in-life packaging design, including in-box and on-product materials
• Created and edited all new marketing copy for internal and external release such as packaging, presentations, social media and website
• Arranged and managed translations for 24 languages ensuring packaging accuracy
• Proofread all marketing materials before publishing including legal, small print, SPG, 3rd party requirements, MFi, etc.

Mississauga, ON

Sales representative for Classic Displays, a Canadian company that manufactures and distributes high quality recycled plastic furniture as well as holiday displays. Municipal and private commercial properties are my focus.- Attending trade shows to represent my product and my company, creating new contacts and establishing new longterm relationships with.

Toronto, ON

Execute marketing plans with an emphasis on cost efficiencyDrive day-to-day communications with touring artistsBook national/international travel and performancesLead creative brainstorming for upcoming releases

Built a roster of artists for a start-up agencyBooked tours for Canadian and international artists in CanadaCreated budgets and tour schedules for multiple artistsMade contact and established relationships with venue owners and promotersScouted talent for the agencyWorked proactively on behalf of artists to find performance bookings

Monitored multiple schedules daily to ensure local schedule was up-to-date and scheduled new releasesAssisted three managers in Catalogue department and one director in Marketing departmentTracked and compiled sales reports for branded lines (Essentials, Collections, etc.)Liaised with partner labels to schedule new product and distribute their product to.

Assisted two marketing managers with their respective rostersProvided managers with updated schedules and Soundscan sales dataAssisted in completing marketing plans for artist releasesLiaised with outside sources to coordinate national media buysCertified sales achievements for artists and purchased plaquesFrequently used tools such as Soundscan, BDS.

Responsible for training of new employees to ensure personnel were effectiveImplemented new planograms into retail floor to keep merchandising up-to-dateServed as liaison between mechanics and service staff to improve efficiencyPunctually managed multiple orders in accordance with impending deadlinesAdministered detailed warranty claims to ensure costs.

Designed press kits promoting artists to various media outlets Secured consignments of artist CDs in local music stores in GTA Planned artists’ tour across North America Provided career and financial guidance to clients

Diploma, Recording Arts Management

Performed the role of A&R representative for Confidential Records, the in-house label for The Harris Institute

Diploma, Business Administration - Marketing