Chris Hood Email & Phone Number

Atlanta, GA, US

Norcross, Georgia, US

Washington, DC, US

• Lead B2B marketing strategy and execution for largest brand in $1.4 billion CoStar Group portfolio. Manage three direct reports, multiple outside vendors, and internal creative agency activity.
• Direct brand strategy and execution for Apartments.com brand, including direct marketing campaigns, national and local event presence, and messaging to 150K+ advertisers and prospects.
• Guide development of 25+ monthly and quarterly sales enablement tools including presentations and collateral for 300+ national and local sales team members.
• Launched marketing messaging, campaigns, and sales tools for new Mid-Market segment, generating a 20% revenue lift over budget during first three months.

Atlanta, GA, US

• Lead marketing strategy to enhance client experience via voice of client research and operational enhancements. Manage direct report and internal creative agency with heavy influence across matrix organization.
• Developed messaging and drove marketing plan to launch operational enhancements that saved clients 20K+ hours in first half of 2018.
• Championed marketing initiatives, supporting 10% growth in client experience scores from 2017 - 2018.
• Introduced client experience marketing playbook to provide auctions with 10 key tactics, improving local client experience.

Atlanta, GA, US

• Oversaw national brand positioning / activation and influenced local execution. Directed Manheim and sub-brand product marketing. Managed 6-person team and internal / external creative agencies with $4M+ budget. Owned.
• Launched integrated brand campaign (currently in 3rd year) driven by research / insights and featuring print, digital, social media, point of sale (POS), and internal communications tactics, improving brand equity 3.
• Repositioned transportation products, including cross-promotions with other Manheim products, increasing sales 14% YOY.
• Led quarterly cross-functional national promotion development, averaging $2 - 3M in revenue growth each for assurance and transportation products.

Atlanta, GA, US

• Managed 6-person team that implemented marketing strategy and tactics across 35+ auction locations.
• Operationalized field best practices, improving campaign planning and communications strategies.
• Directed 3 cross-functional project teams with $500K budget to support local efforts in combating competitors, with each project achieving 3% - 10% market share increase.

Atlanta, GA, US

• Led creative agency in development of brand campaign. Directed annual and quarterly marketing / media planning to support brand and products.
• Developed and implemented communications tools with national and local sales teams that helped prioritize weekly initiatives and provided resources for sales to communicate with customers.
• Introduced brand guidelines that increased emphasis on brand and eliminated unique logos for 20+ offerings.

Atlanta, GA, US

• Designed marketing plans and campaigns for several business units in collaboration with business leadership to research, creative agencies to develop, and field staff to deliver.
• Created and executed 90-day campaign that drove $2.4M (36%) YOY reconditioning sales increase.
• Repositioned specialty boat / RV / motorcycle / heavy truck brand and developed marketing programming, including social media, delivering 10% YOY growth.

Atlanta, GA, US

• Managed marketing research, strategy, and creative for 12+ clients and 20+ marketing campaigns annually; accountable for $150M+ in company revenue.
• Developed campaign and quarterly recaps, demonstrating marketing ROI and introducing suggestions for future campaigns and programs.
• Established national partnership with United Way, securing $100K+ in auction and client contributions annually.

US

Negotiated and managed 40+ sports / entertainment sponsorships annually worth $7.5M in revenue.

Atlanta, Georgia, US

Sold and fulfilled benefits for $600K+ worth of sponsorships and memberships annually.

Stamford, Connecticut, US

Managed Ringling Bros. circus clown, scheduling 400+ media and community appearances / events nationally.

Fulfilled sponsorship benefits for 30+ national sponsors worth $750K+ in revenue and in-kind benefits.

Mba

Ba, Political Science