Chris Hood

Chris Hood Email and Phone Number

Senior Director, Marketing, Apartments.com @ Apartments.com
Atlanta, GA, US
Chris Hood's Location
Atlanta Metropolitan Area, United States, United States
About Chris Hood

Tell Engaging Stories that Drive Internal and External Stakeholder Engagement and RevenueEnergetic and collaborative bridge builder, converting company strategy, industry, and customer insights into planning and execution. Motivating and engaging leader, establishing and maintaining cross-functional internal and external relationships and uniting and energizing teams to serve customers and grow business. Begin with ‘why’ and customer point of view (POV) to develop compelling integrated campaigns and communications.Key results include developing B2B brand and marketing campaigns that consistently deliver 10%+ revenue growth to target, creating a new brand positioning and campaign that consistently drove a 3-point brand equity score increase in the first year, product marketing campaigns that consistently drove 10+% sales growth, and a customer experience education campaign that saved clients more than 35K hours annually.Expertise:-- Marketing Strategy-- Brand Marketing-- Product Marketing-- Account Management-- Campaign Management-- Digital and Social Media Marketing-- Sports and Event Marketing-- Sales Enablement-- Cause-Related Programming-- Field Marketing-- Content Marketing-- Customer ExperiencePlease contact me at chrishoodga@gmail.com

Chris Hood's Current Company Details
Apartments.com

Apartments.Com

View
Senior Director, Marketing, Apartments.com
Atlanta, GA, US
Website:
apartments.com
Employees:
788
Chris Hood Work Experience Details
  • Apartments.Com
    Senior Director, Marketing, Apartments.Com
    Apartments.Com
    Atlanta, Ga, Us
  • Blazesports America
    Board Member
    Blazesports America Jan 2022 - Present
    Norcross, Georgia, Us
  • Costar Group
    Senior Director, Marketing, Apartments.Com
    Costar Group Jul 2019 - Present
    Washington, Dc, Us
    Lead B2B marketing strategy and execution for largest brand in $1.4 billion CoStar Group portfolio. Manage three direct reports, multiple outside vendors, and internal creative agency activity.• Direct brand strategy and execution for Apartments.com brand, including direct marketing campaigns, national and local event presence, and messaging to 150K+ advertisers and prospects.• Guide development of 25+ monthly and quarterly sales enablement tools including presentations and collateral for 300+ national and local sales team members.• Launched marketing messaging, campaigns, and sales tools for new Mid-Market segment, generating a 20% revenue lift over budget during first three months.
  • Cox Automotive Inc.
    Director, Client Experience Marketing, Manheim
    Cox Automotive Inc. Sep 2017 - Dec 2018
    Atlanta, Ga, Us
    Lead marketing strategy to enhance client experience via voice of client research and operational enhancements. Manage direct report and internal creative agency with heavy influence across matrix organization.• Developed messaging and drove marketing plan to launch operational enhancements that saved clients 20K+ hours in first half of 2018.• Championed marketing initiatives, supporting 10% growth in client experience scores from 2017 - 2018.• Introduced client experience marketing playbook to provide auctions with 10 key tactics, improving local client experience.
  • Cox Automotive Inc.
    Director, Brand And Product Marketing, Manheim
    Cox Automotive Inc. Oct 2013 - Sep 2017
    Atlanta, Ga, Us
    Oversaw national brand positioning / activation and influenced local execution. Directed Manheim and sub-brand product marketing. Managed 6-person team and internal / external creative agencies with $4M+ budget. Owned sponsorship negotiation and benefit management for 3 NASCAR teams / tracks worth $1M annually.• Launched integrated brand campaign (currently in 3rd year) driven by research / insights and featuring print, digital, social media, point of sale (POS), and internal communications tactics, improving brand equity 3 points in year 1.• Repositioned transportation products, including cross-promotions with other Manheim products, increasing sales 14% YOY.• Led quarterly cross-functional national promotion development, averaging $2 - 3M in revenue growth each for assurance and transportation products.
  • Manheim
    Director, Field Marketing Strategy And Operations - East Region
    Manheim Apr 2012 - Sep 2013
    Atlanta, Ga, Us
    Managed 6-person team that implemented marketing strategy and tactics across 35+ auction locations.• Operationalized field best practices, improving campaign planning and communications strategies.• Directed 3 cross-functional project teams with $500K budget to support local efforts in combating competitors, with each project achieving 3% - 10% market share increase.
  • Manheim
    Director, Marketing Planning And Strategy
    Manheim Apr 2011 - Apr 2012
    Atlanta, Ga, Us
    Led creative agency in development of brand campaign. Directed annual and quarterly marketing / media planning to support brand and products.• Developed and implemented communications tools with national and local sales teams that helped prioritize weekly initiatives and provided resources for sales to communicate with customers.• Introduced brand guidelines that increased emphasis on brand and eliminated unique logos for 20+ offerings.
  • Manheim
    Senior Manager, Business Marketing
    Manheim Oct 2008 - Apr 2011
    Atlanta, Ga, Us
    Designed marketing plans and campaigns for several business units in collaboration with business leadership to research, creative agencies to develop, and field staff to deliver.• Created and executed 90-day campaign that drove $2.4M (36%) YOY reconditioning sales increase.• Repositioned specialty boat / RV / motorcycle / heavy truck brand and developed marketing programming, including social media, delivering 10% YOY growth.
  • Manheim
    Manager, National Account Marketing
    Manheim Jul 2006 - Oct 2008
    Atlanta, Ga, Us
    Managed marketing research, strategy, and creative for 12+ clients and 20+ marketing campaigns annually; accountable for $150M+ in company revenue.• Developed campaign and quarterly recaps, demonstrating marketing ROI and introducing suggestions for future campaigns and programs.• Established national partnership with United Way, securing $100K+ in auction and client contributions annually.
  • The Atlanta Journal-Constitution
    Sports And Entertainment Advertising Marketing Manager; Classified Marketing Manager
    The Atlanta Journal-Constitution May 2003 - Jul 2006
    Us
    Negotiated and managed 40+ sports / entertainment sponsorships annually worth $7.5M in revenue.
  • Technology Association Of Georgia
    Director Of Development; Business Development Manager
    Technology Association Of Georgia Jan 2000 - Apr 2003
    Atlanta, Georgia, Us
    Sold and fulfilled benefits for $600K+ worth of sponsorships and memberships annually.
  • Octagon
    Account Coordinator, Account Executive, Sr. Account Executive
    Octagon Nov 1996 - Dec 1999
    Stamford, Connecticut, Us
    Managed Ringling Bros. circus clown, scheduling 400+ media and community appearances / events nationally.
  • 1996 Atlanta Paralympic Organizing Committee
    Consumer Marketing Specialist; Mascot Manager
    1996 Atlanta Paralympic Organizing Committee Sep 1995 - Oct 1996
    Fulfilled sponsorship benefits for 30+ national sponsors worth $750K+ in revenue and in-kind benefits.

Chris Hood Education Details

  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    Mba
  • Davidson College
    Davidson College
    Political Science

Frequently Asked Questions about Chris Hood

What company does Chris Hood work for?

Chris Hood works for Apartments.com

What is Chris Hood's role at the current company?

Chris Hood's current role is Senior Director, Marketing, Apartments.com.

What schools did Chris Hood attend?

Chris Hood attended Georgia State University - J. Mack Robinson College Of Business, Davidson College.

Who are Chris Hood's colleagues?

Chris Hood's colleagues are Andrew D., Deangelo Davis, Soma Shekar, Mohd Syahdan Khalid, Chico Russell, Richard Montgomery, Paul-André Deyoung.

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