Chris Hood Email and Phone Number
Tell Engaging Stories that Drive Internal and External Stakeholder Engagement and RevenueEnergetic and collaborative bridge builder, converting company strategy, industry, and customer insights into planning and execution. Motivating and engaging leader, establishing and maintaining cross-functional internal and external relationships and uniting and energizing teams to serve customers and grow business. Begin with ‘why’ and customer point of view (POV) to develop compelling integrated campaigns and communications.Key results include developing B2B brand and marketing campaigns that consistently deliver 10%+ revenue growth to target, creating a new brand positioning and campaign that consistently drove a 3-point brand equity score increase in the first year, product marketing campaigns that consistently drove 10+% sales growth, and a customer experience education campaign that saved clients more than 35K hours annually.Expertise:-- Marketing Strategy-- Brand Marketing-- Product Marketing-- Account Management-- Campaign Management-- Digital and Social Media Marketing-- Sports and Event Marketing-- Sales Enablement-- Cause-Related Programming-- Field Marketing-- Content Marketing-- Customer ExperiencePlease contact me at chrishoodga@gmail.com
Apartments.Com
View- Website:
- apartments.com
- Employees:
- 788
-
Senior Director, Marketing, Apartments.ComApartments.ComAtlanta, Ga, Us -
Board MemberBlazesports America Jan 2022 - PresentNorcross, Georgia, Us -
Senior Director, Marketing, Apartments.ComCostar Group Jul 2019 - PresentWashington, Dc, UsLead B2B marketing strategy and execution for largest brand in $1.4 billion CoStar Group portfolio. Manage three direct reports, multiple outside vendors, and internal creative agency activity.• Direct brand strategy and execution for Apartments.com brand, including direct marketing campaigns, national and local event presence, and messaging to 150K+ advertisers and prospects.• Guide development of 25+ monthly and quarterly sales enablement tools including presentations and collateral for 300+ national and local sales team members.• Launched marketing messaging, campaigns, and sales tools for new Mid-Market segment, generating a 20% revenue lift over budget during first three months. -
Director, Client Experience Marketing, ManheimCox Automotive Inc. Sep 2017 - Dec 2018Atlanta, Ga, UsLead marketing strategy to enhance client experience via voice of client research and operational enhancements. Manage direct report and internal creative agency with heavy influence across matrix organization.• Developed messaging and drove marketing plan to launch operational enhancements that saved clients 20K+ hours in first half of 2018.• Championed marketing initiatives, supporting 10% growth in client experience scores from 2017 - 2018.• Introduced client experience marketing playbook to provide auctions with 10 key tactics, improving local client experience. -
Director, Brand And Product Marketing, ManheimCox Automotive Inc. Oct 2013 - Sep 2017Atlanta, Ga, UsOversaw national brand positioning / activation and influenced local execution. Directed Manheim and sub-brand product marketing. Managed 6-person team and internal / external creative agencies with $4M+ budget. Owned sponsorship negotiation and benefit management for 3 NASCAR teams / tracks worth $1M annually.• Launched integrated brand campaign (currently in 3rd year) driven by research / insights and featuring print, digital, social media, point of sale (POS), and internal communications tactics, improving brand equity 3 points in year 1.• Repositioned transportation products, including cross-promotions with other Manheim products, increasing sales 14% YOY.• Led quarterly cross-functional national promotion development, averaging $2 - 3M in revenue growth each for assurance and transportation products. -
Director, Field Marketing Strategy And Operations - East RegionManheim Apr 2012 - Sep 2013Atlanta, Ga, UsManaged 6-person team that implemented marketing strategy and tactics across 35+ auction locations.• Operationalized field best practices, improving campaign planning and communications strategies.• Directed 3 cross-functional project teams with $500K budget to support local efforts in combating competitors, with each project achieving 3% - 10% market share increase. -
Director, Marketing Planning And StrategyManheim Apr 2011 - Apr 2012Atlanta, Ga, UsLed creative agency in development of brand campaign. Directed annual and quarterly marketing / media planning to support brand and products.• Developed and implemented communications tools with national and local sales teams that helped prioritize weekly initiatives and provided resources for sales to communicate with customers.• Introduced brand guidelines that increased emphasis on brand and eliminated unique logos for 20+ offerings. -
Senior Manager, Business MarketingManheim Oct 2008 - Apr 2011Atlanta, Ga, UsDesigned marketing plans and campaigns for several business units in collaboration with business leadership to research, creative agencies to develop, and field staff to deliver.• Created and executed 90-day campaign that drove $2.4M (36%) YOY reconditioning sales increase.• Repositioned specialty boat / RV / motorcycle / heavy truck brand and developed marketing programming, including social media, delivering 10% YOY growth. -
Manager, National Account MarketingManheim Jul 2006 - Oct 2008Atlanta, Ga, UsManaged marketing research, strategy, and creative for 12+ clients and 20+ marketing campaigns annually; accountable for $150M+ in company revenue.• Developed campaign and quarterly recaps, demonstrating marketing ROI and introducing suggestions for future campaigns and programs.• Established national partnership with United Way, securing $100K+ in auction and client contributions annually. -
Sports And Entertainment Advertising Marketing Manager; Classified Marketing ManagerThe Atlanta Journal-Constitution May 2003 - Jul 2006UsNegotiated and managed 40+ sports / entertainment sponsorships annually worth $7.5M in revenue. -
Director Of Development; Business Development ManagerTechnology Association Of Georgia Jan 2000 - Apr 2003Atlanta, Georgia, UsSold and fulfilled benefits for $600K+ worth of sponsorships and memberships annually. -
Account Coordinator, Account Executive, Sr. Account ExecutiveOctagon Nov 1996 - Dec 1999Stamford, Connecticut, UsManaged Ringling Bros. circus clown, scheduling 400+ media and community appearances / events nationally. -
Consumer Marketing Specialist; Mascot Manager1996 Atlanta Paralympic Organizing Committee Sep 1995 - Oct 1996Fulfilled sponsorship benefits for 30+ national sponsors worth $750K+ in revenue and in-kind benefits.
Chris Hood Education Details
-
Georgia State University - J. Mack Robinson College Of BusinessMba -
Davidson CollegePolitical Science
Frequently Asked Questions about Chris Hood
What company does Chris Hood work for?
Chris Hood works for Apartments.com
What is Chris Hood's role at the current company?
Chris Hood's current role is Senior Director, Marketing, Apartments.com.
What schools did Chris Hood attend?
Chris Hood attended Georgia State University - J. Mack Robinson College Of Business, Davidson College.
Who are Chris Hood's colleagues?
Chris Hood's colleagues are Andrew D., Deangelo Davis, Soma Shekar, Mohd Syahdan Khalid, Chico Russell, Richard Montgomery, Paul-André Deyoung.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial