Christopher Hoover Email & Phone Number

California, United States

Accelerate growth at SaaS and tech companies through effective marketing, brand building, and go-to-market strategies. Clients include Scylla DB, Fauna DB, vCom solutions, General Analytics, Paradigm, DesignMap, Topix, and Numericc.• Implemented a lead generation program increasing new logo acquisition by 40% YoY.• Developed and managed a new digital channel that contributed more than 1M new highly engaged monthly users.• Contribute to market share growth through effective product positioning and marketing strategies.

Foster City, Ca, Us

MATRIXX is a data streaming platform used by the world’s largest mobile telecommunications networks to manage and enforce charging events in real time. Led lead generation activities globally, including content marketing, search engine optimization, email marketing, social marketing, cold outreach, events, webinars, advertising, marketing analytics, marketing operations, and ABM.• Built a lead generation organization from zero into a globally aligned team that consistently exceeded OKRs. • Drove a 100% increase in prospect engagement through global events, webinars, and cold outreach.• Contributed more than $25M of opportunity value to the pipeline.

AdFury is a SaaS platform providing data analytics that helps optimize large search advertising campaigns. Led all non-engineering related activities, including marketing, product management, business development, and sales.• Collaboratively defined and iterated the platform’s feature set, focusing on depth of analysis optimizing large ad campaigns.• Devised and implemented a multi-channel go-to-market strategy, targeting key decision-makers in top-tier marketing agencies.• Initiated and nurtured strategic partnerships with industry influencers and thought leaders, enhancing brand visibility and credibility.• Grew the company from zero to more than 5M in managed spend.

Minneapolis, Mn, Us

Perforce is a DevOps platform used by companies such as Nvidia and Google to manage the software lifecycle end to end. Transformed market and product strategy in the context of stalled growth and increased competitive pressure. Led marketing, UX, strategic partnerships, and product management, growing team to more than 50 employees and $4M budget.• Increased new customer growth 21% YoY. • Led a brand transformation that expanded our market reach, diversified our customer base, and fueled new revenue streams.• Revitalized stagnating growth by aligning product and marketing strategy, driving record revenue expansion in the APAC region. • Used top management practices including OKRs, career development, and 9-box talent planning to build a high performing team integrated across Product, UX, Business Development, and Marketing.

Dublin 12, Dublin, Ie

Openet is a data streaming platform used by the world’s largest mobile telecommunications networks to manage and enforce service policies in real time. Led all marketing teams globally, including Product Marketing, Content Marketing, Digital Marketing, AR/PR, Event Marketing, Creative Services, Lead Generation, Sales Enablement, and Brand Management• Drove 40% average YoY revenue growth.• Delivered 38% YoY increase in sales qualified leads.• Established the company as a “major thought leader” (Heavy Reading, Monetizing Data: November 2013).• Established the company as the “#1 most recognized brand,” within a market that includes Cisco, Ericsson, Nokia, and Alcatel-Lucent (Infonetics November 2013 survey of global operators).

Dublin 12, Dublin, Ie

Openet is a data streaming platform used by the world’s largest mobile telecommunications networks to manage and enforce service policies in real time. Built and led the company’s first product management team and associated process. • Executed product marketing strategy that transformed an experimental project into a flagship product rated #1 in the industry generating $60M ARR.• Introduced best practices in product management including Agile-oriented requirements definition and opportunity analysis.

Arlington, Va, Us

Narus (acquired by Boeing) is a network security platform optimized for telecommunications service providers. Led product team defining requirements, positioning, collateral, and sales tools for a product line protecting the integrity of the most complicated, behaviorally unpredictable networks in the world.

Morristown, New Jersey, Us

Avaya is a multinational company delivering communications infrastructure for the enterprise. Coordinated all product activities including pricing, collateral development, messaging, positioning, technical communications, and sales communications.

San Diego, Ca, Us

Represented the company and its products to standards bodies, to customers, to partners, and to channels. Defined and prioritized product requirements; authored software functional specifications; coordinated product development and release schedules.Conceived and implemented multiple innovative products, resulting in three patents (one granted, two pending). Managed co-development of product with global corporate partners, including Ericsson and Nortel.

Redwood City, Us

Openwave Systems (initially Phone.com) invented the WAP gateway, which for the first time enabled data access on mobile devices. To support the data gateway, Openwave also developed the first content portal specifically for mobile devices. I was part of the team that defined and promoted this portal. While at Openwave I wrote two books on developing for these technologies (Dynamic WAP Application Development ISBN 978-1930110083, and WML and WMLScript Programming 978-1930110076).

I produced Netscape's search page, at the time the most trafficked page on the internet. Google's first commercial venture was a position within Netscape search.

Wrote and performed skit, improve, and standup comedy. Eventually got a "real" job.- No longer funny