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Tech marketing leader with a full-stack skillset and 15+ years of B2B experience across product marketing, brand marketing, and growth marketing.Over the years, I've been fortunate to work with many new technologies, such as the first data servers for mobile devices, the first data stream processing platforms, and the first DevOps platform that can easily support a lifecycle that includes both code and massive individual files. What I love most about my work is understanding complex products at a technical level and using that knowledge to create narratives that resonate with customers. It is amazing to see people discover how new technologies can solve real-world problems. (Driving growth is even better.)A tech geek at heart, I've written two programming books and have a couple of telecommunications patents under my belt. Highlights:• Led a comprehensive brand transformation that opened new markets and increased new customer growth 21% YoY.• Executed product marketing strategy that transformed an experimental project into a flagship product rated #1 in the industry, generating $60M ARR. • Orchestrated growth marketing strategy that drove a 100% increase in prospect engagement and contributed more than $25M to the pipeline within one year. Specialties: Product Marketing, Growth Marketing, Content Marketing, Brand Strategy, Marketing Leadership, Marketing Analytics, Marketing Operations, SaaS, data streaming, telecommunications, DevOps. Long time SF resident with two cats, one kid, and one amazingly supportive wife.Looking for an experienced leader to deliver innovative and impactful marketing strategies? Contact me at cahoover@gmail.com.
Pre-Launch Research Tool Company
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Head Of ProductPre-Launch Research Tool CompanyCalifornia, United States
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PrincipalAperture Interactive Jan 2019 - PresentAccelerate growth at SaaS and tech companies through effective marketing, brand building, and go-to-market strategies. Clients include Scylla DB, Fauna DB, vCom solutions, General Analytics, Paradigm, DesignMap, Topix, and Numericc.• Implemented a lead generation program increasing new logo acquisition by 40% YoY.• Developed and managed a new digital channel that contributed more than 1M new highly engaged monthly users.• Contribute to market share growth through effective product positioning and marketing strategies.
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Sr. Director, MarketingMatrixx Software Jul 2021 - Dec 2023Foster City, Ca, UsMATRIXX is a data streaming platform used by the world’s largest mobile telecommunications networks to manage and enforce charging events in real time. Led lead generation activities globally, including content marketing, search engine optimization, email marketing, social marketing, cold outreach, events, webinars, advertising, marketing analytics, marketing operations, and ABM.• Built a lead generation organization from zero into a globally aligned team that consistently exceeded OKRs. • Drove a 100% increase in prospect engagement through global events, webinars, and cold outreach.• Contributed more than $25M of opportunity value to the pipeline. -
Co-FounderAdfury Jun 2016 - Dec 2018AdFury is a SaaS platform providing data analytics that helps optimize large search advertising campaigns. Led all non-engineering related activities, including marketing, product management, business development, and sales.• Collaboratively defined and iterated the platform’s feature set, focusing on depth of analysis optimizing large ad campaigns.• Devised and implemented a multi-channel go-to-market strategy, targeting key decision-makers in top-tier marketing agencies.• Initiated and nurtured strategic partnerships with industry influencers and thought leaders, enhancing brand visibility and credibility.• Grew the company from zero to more than 5M in managed spend.
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Global Vice President, Marketing And ProductPerforce Software (Acquired By Summit Partners) Jul 2014 - Feb 2016Minneapolis, Mn, UsPerforce is a DevOps platform used by companies such as Nvidia and Google to manage the software lifecycle end to end. Transformed market and product strategy in the context of stalled growth and increased competitive pressure. Led marketing, UX, strategic partnerships, and product management, growing team to more than 50 employees and $4M budget.• Increased new customer growth 21% YoY. • Led a brand transformation that expanded our market reach, diversified our customer base, and fueled new revenue streams.• Revitalized stagnating growth by aligning product and marketing strategy, driving record revenue expansion in the APAC region. • Used top management practices including OKRs, career development, and 9-box talent planning to build a high performing team integrated across Product, UX, Business Development, and Marketing. -
Chief Marketing OfficerOpenet (Acquired By Amdocs) May 2012 - Jun 2014Dublin 12, Dublin, IeOpenet is a data streaming platform used by the world’s largest mobile telecommunications networks to manage and enforce service policies in real time. Led all marketing teams globally, including Product Marketing, Content Marketing, Digital Marketing, AR/PR, Event Marketing, Creative Services, Lead Generation, Sales Enablement, and Brand Management• Drove 40% average YoY revenue growth.• Delivered 38% YoY increase in sales qualified leads.• Established the company as a “major thought leader” (Heavy Reading, Monetizing Data: November 2013).• Established the company as the “#1 most recognized brand,” within a market that includes Cisco, Ericsson, Nokia, and Alcatel-Lucent (Infonetics November 2013 survey of global operators). -
Vice President, Product ManagementOpenet (Acquired By Amdocs) Oct 2007 - Apr 2012Dublin 12, Dublin, IeOpenet is a data streaming platform used by the world’s largest mobile telecommunications networks to manage and enforce service policies in real time. Built and led the company’s first product management team and associated process. • Executed product marketing strategy that transformed an experimental project into a flagship product rated #1 in the industry generating $60M ARR.• Introduced best practices in product management including Agile-oriented requirements definition and opportunity analysis. -
Sr. Director, Product ManagementBoeing Jun 2006 - Oct 2007Arlington, Va, UsNarus (acquired by Boeing) is a network security platform optimized for telecommunications service providers. Led product team defining requirements, positioning, collateral, and sales tools for a product line protecting the integrity of the most complicated, behaviorally unpredictable networks in the world. -
Director Of Product MarketingAvaya Apr 2005 - Jun 2006Morristown, New Jersey, UsAvaya is a multinational company delivering communications infrastructure for the enterprise. Coordinated all product activities including pricing, collateral development, messaging, positioning, technical communications, and sales communications. -
Sr Product ManagerSonim Technologies Feb 2002 - Apr 2005San Diego, Ca, UsRepresented the company and its products to standards bodies, to customers, to partners, and to channels. Defined and prioritized product requirements; authored software functional specifications; coordinated product development and release schedules.Conceived and implemented multiple innovative products, resulting in three patents (one granted, two pending). Managed co-development of product with global corporate partners, including Ericsson and Nortel. -
Product Marketing ManagerOpenwave Systems Jul 1999 - Nov 2001Redwood City, UsOpenwave Systems (initially Phone.com) invented the WAP gateway, which for the first time enabled data access on mobile devices. To support the data gateway, Openwave also developed the first content portal specifically for mobile devices. I was part of the team that defined and promoted this portal. While at Openwave I wrote two books on developing for these technologies (Dynamic WAP Application Development ISBN 978-1930110083, and WML and WMLScript Programming 978-1930110076). -
Producer, NetsearchNetscape Communications Jun 1997 - Jun 1999I produced Netscape's search page, at the time the most trafficked page on the internet. Google's first commercial venture was a position within Netscape search. -
ComedianConsultant / Self-Employed Jan 1991 - Sep 1993Wrote and performed skit, improve, and standup comedy. Eventually got a "real" job.- No longer funny
Christopher Hoover Skills
Christopher Hoover Education Details
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University Of MarylandJournalism
Frequently Asked Questions about Christopher Hoover
What company does Christopher Hoover work for?
Christopher Hoover works for Pre-Launch Research Tool Company
What is Christopher Hoover's role at the current company?
Christopher Hoover's current role is Head of Product.
What is Christopher Hoover's email address?
Christopher Hoover's email address is ca****@****ail.com
What is Christopher Hoover's direct phone number?
Christopher Hoover's direct phone number is +151074*****
What schools did Christopher Hoover attend?
Christopher Hoover attended University Of Maryland.
What are some of Christopher Hoover's interests?
Christopher Hoover has interest in Sweepstakes, Home Improvement, Reading, Performance, Gourmet Cooking, Sports, Home Decoration, Cooking, Gardening, Electronics.
What skills is Christopher Hoover known for?
Christopher Hoover has skills like Product Management, Mobile Devices, Product Marketing, Telecommunications, Marketing, Strategy, Enterprise Software, Management, Strategic Partnerships, Cloud Computing, Start Ups, Leadership.
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