Chris Hulse Email and Phone Number
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A proven Digital / eCommerce / Marketing leader with 20+ years experience in Financial Services, Healthcare, Utilities and Transport. Held numerous leadership positions ranging from Start-Ups to top FTSE companies. Excellent leadership, commercial acumen and strategic development skills, with excellence Digital Product Ownership, eCommerce, Digital marketing and CRM. Where I excel is in accelerating an organisations capability, delivering industry leading performance and strong growth.Key skills include:Digital and Data strategy - developing and implementing powerful customer led strategies aligned to corporate goals.Full Digital Product Management - Apps, Open/closed products, Marketing platforms.Development of digital capability from good to great - Built in-house digital product teams and embedded Agile principles, but also implemented strategy, culture and operational excellence.Customer Experience - across sales and service touchpointsLeading Transformation programmes - leading incremental agile pacey delivery in large multi channel service organisations, Digital Marketing - Search, Social and third party platformsBrand and GoTo market strategy - create value through brand positioning, customer proposition development and marketing.CRM - nurturing industry leading relationships with customers, not just the tech!Communicating the complex simply.
Amber River
View- Website:
- amberriver.com
- Employees:
- 565
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Amber RiverStroud, Gb
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Director Of Digital And Change (Sme Banking)The Co-Operative Bank Plc Dec 2021 - May 2024Manchester, Greater Manchester, GbAccountable for the development and delivery of the banks digital strategy for SME customers to drive growth, profitability and a leading customer experience. -
Programme Director - Digital PortfolioAxa Health Feb 2021 - Dec 2021Tunbridge Wells, Kent, GbLeading a £multi-million digital portfolio programme, including the development of new propositions, digital products and underpinning technical and data capabilities. -
Marketing Director (Interim)Financial Services Startup Jul 2019 - Jan 2021Reporting to CEO in a new FS StartUp, to develop Brand, Marketing and Digital strategy and TOM.
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Director Of Digital TransformationHca Healthcare Uk Jul 2016 - May 2019London, GbReported to Exco to lead the digital transformation programme and run all digital products. Accountability for Digital Product Lifecycle Ownership, Analytics, Digital Marketing, Content, CRM/Data and Transformation.• Built an in-house Digital Services function from scratch, with full digital product ownership. Established multiple product teams and embedded agile methodologies, leading controlled pacey delivery across multiple product suite.• Delivered a ‘game changing’ strategic route map to enable a customer to find, book and pay for their Healthcare online and receive aftercare support. Implemented an all-new technical architecture including Front Office, data-layer, ESB and Integration layer.• Led Digital transformation programme, consisting of cross functional workstreams and many stakeholders. Attained top tier feedback as a leader and coach.• Rebuilt and re-focused Digital Marketing department which trebled volumes, reduced fees by 40% and cost per sale by 50%. Drove an ‘Always on’ approach across Search, Social & third-party partners.• Achieved a £70m pa growth in digital P&L, including a 130% increase in ‘appointments’ (2.7k - 6.2k per week). -
Digital DirectorOld Mutual Wealth Oct 2015 - May 2016Delivered the digital strategy to enable growth by enabling Financial Advisers. Old Mutual, now Quilter, is one of leading wealth management businesses in the UK and internationally.
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Head Of Digital Channels (Interim)The Co-Operative Bank Plc Mar 2015 - Oct 2015Manchester, Greater Manchester, GbDelivered the digital strategy to fundamentally improve the banks cost:income ratio, through harnessing digital technology and operational best practise, including: - A digital sales and service strategy to reduce cost to serve by 70%+, doubling of Current Accounts and Mortgage market share within three years and a digital capability for the group to manage it's capital requirements (Savings).- A digital marketing blueprint across all digital media and organisational best practise.- A strategic review and recommendations for 'smile.co.uk' brand as a digital pure-play.
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Head Of Digital - Marketing And EcommerceNationwide Building Society Nov 2010 - Dec 2014Swindon, Wilts, GbLed digital channels from a 'cottage industry' to large scale commercially significant channel. Led aggressive growth strategies for sales and service migration, sponsored transformation programmes and built digital marketing function for Owned (eCRM), Earned and Paid media. - Delivered a 3 fold increase in total digital sales increasing channel share from 12 to 40%.- Delivered award wininng 'fit for future' digital products including Internet bank, mobile app and website.- Developed Nationwide products to become the number 1 cross seller (secure site sales to existing customers) within UK FS providers.- Built Digital Marketing capabilities across search, social media, paid and intermediaries achieving industry leading KPIs and significant ROI (Increased digital marketing spend by 140% but ROI by 260%).Strong digital leadership through a period of significant growth and change:- Lead a digital team (80+ people) through 'adolesence' implementing process, rigour and operational capability.- A key role developing the wider Group Retail strategy as Nationwide becomes a 'digital society' across multi-channel distribution. -
Head Of Digital SalesLloyds Banking Group Oct 2009 - Sep 2010London, Uk, GbPart of Digital Executive leading Digital sales function across Halifax, LloydsTSB and Bank of Scotland brands across a large matrixed organisation. -
Head Of E-Commerce (Commercial Dept)Hbos Jan 2007 - Oct 2009Lead the Commercial function for HBoS online bank. Growing revenue through digital sales, reducing costs through channel migration and delivering digital customer experience. -
Head Of BrandClerical Medical (Part Of Hbos) Aug 2004 - Jan 2007Responsible for the strategic development of the Clerical Medical brand and all associated activity
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Head Of Marketing (Brand & Communications)Powergen Jun 2001 - May 2003London, GbResponsibility for re-positioning the brand, customer marketing strategy, all marcoms and Corporate Social Responsibility strategy. -
Strategic Marketing ManagerNational Express Sep 1997 - May 2001Lisle, Il, UsHeaded up the marketing team across three rail franchises.
Chris Hulse Skills
Chris Hulse Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
Nottingham Trent UniversityIndustrial Management
Frequently Asked Questions about Chris Hulse
What company does Chris Hulse work for?
Chris Hulse works for Amber River
What is Chris Hulse's role at the current company?
Chris Hulse's current role is Digital / eCommerce / Marketing leader in FS, Healthcare and Utilities. From top FTSE companies to Start-Ups..
What is Chris Hulse's email address?
Chris Hulse's email address is ch****@****ail.com
What schools did Chris Hulse attend?
Chris Hulse attended Cim | The Chartered Institute Of Marketing, Nottingham Trent University.
What are some of Chris Hulse's interests?
Chris Hulse has interest in Science And Technology, Children, Health.
What skills is Chris Hulse known for?
Chris Hulse has skills like Customer Experience, Marketing Strategy, Digital Marketing, E Commerce, Financial Services, Strategy, Analytics, Leadership, Marketing Communications, Marketing, Business Strategy, Sales.
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