Christopher Humphries Email & Phone Number

Billericay, Gb

Ad World IT consulting services works as a valued partner to the media and advertising industry. Ad World IT can help any business build an effective product strategy and roadmap to help with cost savings and to maximise the benefit of software to their business.If you outsource or use a supplier providing software as a service choosing the right supplier for your business can be a costly and difficult decision, but with our years of experience of running this type of service we can help make sense of it for you and test their capability to support your business.We provide a professional service at all times, but also bring a human side to technology so you can embrace the benefits whether technically adept or not. With the recent expansion of Ad World IT we have expanded our consulting capability to helping with data migration projects to SAP.The digital age is here, but it is changing rapidly and its relationship with traditional media is evolving all the time. Using our wealth of knowledge across all aspects of media and all the media channels including TV and digital, our aim is to provide solutions so that you leverage the maximum benefit out of technology for your clients and therefore your business.Ad World IT own ZipNFC that is focused on providing proximity marketing solutions. ZipNFC specialises in Near Field Communication, iBeacon, Eddystone and QR for marketing and product information purposes. Over the last year ZipNFC have moved into offering a service that helps gardens and estates manage their plant assets and artefacts as well as providing a smart innovative way of giving information to visitors.

Sudbourne, Suffolk, Gb

ZipNFC has now been trading since 2012 and the business has evolved from specialising in Near Field Communication Mobile technology. ZipNFC have an online presence via eBay, Amazon and their own online store (www.zipnfc.com) selling and manufacturing NFC enabling technology. As well as providing items from stock held in the UK, ZipNFC provide bespoke manufacture and printing for clients ranging from 500 to 100,000's.Having built this business from scratch it is now a major UK and European supplier of stock and custom NFC products worldwide. We have clients that have been using our products for many years due to the quality and reliability on delivery for large quantities. We have always had the capability and offered the service to encode NFC products so ready to be used when received, but we have recently upgraded our encoding technology so can now encode large volumes of stickers very quickly.

PROX IoT was conceived to provide a clear distinction between Ad World IT's NFC (Near Field Communication) manufacturing and supply business and their software services via the cloud and apps which enable tracking and content delivery for the IoT. With the growing use of complimentary technologies such as Bluetooth beacons in the form of iBeacons and Eddystone as well as QR and AR it would be key for the software to have a more meaningful identity - thus PROX IoT - short for Proximity Internet of Things.Whilst working with bluetooth beacons it became clear the current models were restrictive so we started to manufacture our own starting with the mPOD model on sale today.PROX IoT have used their initial generic platform for tracking and analysing mobile activity within 3 core verticals:1. PROX IoT Garden Manager - Garden/Arboretum and Estate management and visitor information2. PROX IoT Marcom - Dynamic content, tracking and analysing for marketing and communications purposes3. PROX IoT Asset - managing and tracking assetsAll cloud based systems can be accessed by desktop and tablet devices with Android and IOS applications to add a unique mobile management and information provision.

Worked with the board of directors on defining the technical strategy for this new business based in the US.

Senior Director & Board Director to June 2009 reporting into the Global CEO and CTO in New York. Primarily responsible for delivering systems development for 6 countries and the development of business and technology strategy working with closely with client CEO, CIO/CTO & CFO for the 6 major advertising agency groups. Also responsible for ongoing support and maintenance of all systems supporting over 15,000 users.Activities initially centred on leading rapid application teams specialising in Microsoft technology, and Assembler, creating PC based media applications. I was leading a UK team of 65 and a Germany based team of 10, both tasked with working on European product development. Over the years I was responsible for many departmental and process restructures to improve delivery timescales, introduce new technologies and systems as well as improve on quality.In 2005 activities focused on building a Java development team and overseeing the creation of the company’s web based production workflow suite.In 2007 took responsibility for representing European stakeholders when tasked with developing the company’s web based global digital solution. Before leaving I restructured the development department which included setting up a dedicated QA group for manual and automated testing as well as a PMO now managing all major projects in Europe. Proactive in regularly communicating news to the department and company-wide as well as attending C level client meetings to discuss strategy and technology.

Successfully built a profitable bespoke software solutions division for DDS Ltd.Responsibilities focused recruiting and managing a team of specialist business analysts and developers and on creating specific software to meet single client requirements and developing solutions quickly to enable good business growth and profit margins.Other responsibilities included leading a series of specialised integration projects between own systems and 3rd party or client systems and databases as well as retaining responsibility for the technical support group.

Effectively delivered a three year technology strategy and implementation having transferred to the company from its Adserve Computing subsidiary to work with the new CEO and modernise the company’s product portfolio, technology and development processes.Activities included setting up a distributed systems technical support group enabling fast software roll out, supporting the implementation of on-site client/server applications and restructuring and implementing new help desk structure and processes.

During this 16 year period successfully undertook a series of senior technology management and business growth assignments. Initially took an 11 year programming and engineering management role for Adserve Computing Ltd before joining Flair Computer Systems Ltd as a board level Systems Director.In 1991 rejoined Adserve in a Client Service & Engineering Director role with responsibility for implementing advertising systems across EMEA including Eastern European countries and building a technically competent service group able to service anywhere in the world.