Serving over 100,000 e-commerce merchants and responsible for over $1 billion in GMV, ShipStation is the world's largest provider of e-commerce shipping software. Responsible for teams and execution in USA, Canada, UK, Germany, France, Australia, and New Zealand

I joined ShippingEasy in 2018 as the first Marketing executive in the company's 6 years of operation. In early 2020, we merged with sister companies (also owned by Stamps.com) ShipStation, ShipEngine, and ShipWorks. In our new organization, I oversee Marketing strategy and operations for each of the brands.

Giving back with advice and consulting for the startups in the Techstars Austin class as they navigate early company building!

Granify was venture-backed by Peter Thiel's fund in 2016 and is positioned at the intersection of artificial intelligence and e-commerce. Granify provides a SaaS solution which enables online retailers & brands to maximize their sales revenue through the use of our cutting edge big data and machine learning technologies. As the head of Marketing, I sat on the Executive team and reported to the CEO. Key responsibilities and wins included all new customer acquisition, forecasting & goal setting, and managing our marketing team and business development efforts

Under Armour Connected Fitness is the largest Connected Fitness platform for both Brands and Consumers. Properties includes MapMyFitness, MyFitnessPal, and Endomondo. Total monthly active users for these apps exceeded 100MM globally and were collectively acquired for almost $1B by Under Armour.I led the B2B marketing program, ultimately responsible for all demand generation, content marketing, CRM utilization, marketing automation, and other programs that support the media advertising group.

Responsible for sales operations, lead generation and new business initiatives for Houston Chronicle Media Group, publisher of Chron.com, the largest local website in Texas and the Houston Chronicle, a Top 5 U.S. newspaper by circulation, with over $200 million in revenue per yearPrimary responsibilities:• Owned sales and revenue operations efforts for the digial media group.• Built and executed lead and demand generation programs.• Manage the content team responsible for all content across Classified print and online sections• Manage sales training & development team responsible for onboarding and development of 100+ sales staff• Manage team that produces and sells all special sections in paper, with revenue goals exceeding 10m annually• Develop ideal customer and buyer profiles, including segmentation, specific content, messaging, and support materials.• Collaborate with the sales team to optimize the conversion rate of leads.• Analyze and understand the dependency between content, leads and revenue results.• Ensure that the staff, process, and systems are in place to scale from a content marketing perspective.• Be a culture champion to assist with developing a progressive reputation for the Company.

Promoted to Marketing Director in 2012. Member of executive team that grew the startup to a company with 85 employees. Managed my first team of 5 or more direct reports.What I'm most proud of during my time at DigitalSherpa was watching our marketing team build a lead generation program that generated over 15,000 qualified leads in a 2 year period and eventually become a leader in the content marketing space by generating leads and interest strictly through inbound marketing.

Reported to Senior Management team.Responsibilities included:- Creation, publication, and curation of all content associated with the brand- Manage and contribute daily to the company marketing blog- Develop whitepapers, eBooks, webinars, and other marketing materials- Day-to-day management of websites and social media platforms- Management of all brand's Web content- Contribute e-mail marketing content to lead nurturing programs

I came to Bluff Media as an intern after college with an interest in Publishing/Marketing. My responsibilities quickly grew from Intern to Associate Editor and eventually to Managing Editor.Bluff Magazine is the largest poker publication in the world, with partnerships and relationships with Fortune 500 companies and a multi-million dollar revenue stream. Responsibilities included:- Management of all editorial assets- Creating and maintaining an editorial calendar to ensure magazine met all editorial deadlines- Writing content for magazine- Writing content for and managing all content on the website, www.bluffmagazine.com- Creating and managing Internet marketing strategy for magazine and publication company- Assist and advise on acquisitions