San Jose National Adult Baseball Association (SJ NABA) is an 18+ wood-bat non-profit baseball league dedicated to providing high-quality baseball experiences for adults of all experience and skill levels in the Bay Area. Established reputation as the 7th largest adult baseball league in the United States.Developed and executed marketing and communication strategies to elevate brand visibility and engagement for an 18+ wood-bat non-profit baseball league serving the Bay Area community.Direct, create, and coordinate content of the league's website (www.sjnaba.org) and social media accounts resulting in a 200% increase of traffic and followers over two years.Led strategic decisions to expand and grow the league's presence, resulting in an increased number of players, teams and community participation.Position SJ NABA as a leader in adult baseball through targeted media pitches and communication efforts, strengthening its reputation and impact within the community.

Trusted communications leader in support of 23andMe’s rapid growth from a start-up to a publicly traded company. Shaped and directed the company’s brand narrative, internally and externally, for the Therapeutics business unit, Diversity, Equity & Inclusion (DEI), customer stories, and recruitment branding. Valued collaborator with Investor Relations, Marketing, Social Media and HR teams to ensure messaging consistency across all internal and external channels. Served on the Crisis Management Team throughout the COVID-19 pandemic.

Rejuvenated company’s talent brand by establishing a cohesive and comprehensive internal communication strategy, employee engagement strategy, social impact strategy, and recruitment branding strategy. Drove key communication strategies and execution for executive-driven initiatives, town halls, Q&As, benefits, marketing, M&A, diversity, values, change management, philanthropy, and product launches.

Global HR Communications and Recruitment Branding leader for more than 8,000 employees. Developed internal communication themes associated with work-related content including open enrollment, cultural holidays, and product roll-outs. Directed recruitment branding projects and efforts for SanDisk.com, Glassdoor, LinkedIn, and Twitter.

Integral participant in the overhaul of SanDisk’s user interface, organization and governance model of the intranet. Created and managed the Speaker Series, Executive Speaker Panels, and CEO New Hire Luncheon, with a continuous employee satisfaction rating of 90%. Communications and change management strategist for social collaboration tool. Increased worldwide adoption by 25% in 3 years.On-boarding and communications project manager for 2 acquisitions in 3 years. Support Commercial Sales organization and executives for workforce planning and reporting, employee relations, hiring, performance management, sales compensation, training and development.

Primary contingent-workforce partner at SanDisk Corporation, consulting with hiring managers, senior management, and executives on temporary staffing needs, co-employment laws, trends, and workforce planning. Negotiated staffing contracts with sub-vendors, and facilitated the independent contractor verification process. Oversaw SanDisk’s Summer Internship program and associated events, onboarding talent through partnerships with universities, and career fairs.