Advisor to the Founder/CEORedflag AI is a company focused on developing the potential of Machine Learning. On the Social Understanding front, our Insight Dashboard tracks and predicts public opinions on any topic while simultaneously identifying fraudulent news and content. We combine these insights to connect campaigns, businesses, and individuals with the audiences that matter most to them, without the noise.Redflag's software is capable of covering the full scope of video, audio, image, and text based conversations across the internet and mass media in order to reveal the full context of public reaction. Utilizing cutting edge Sentiment Analysis models, unique Topic Analysis, Intention Modeling, precise geo-targeting, and unique bot filtering techniques, we provide a means of understanding how your audience feels about a given subject and a path towards meeting those needs.

• Launched Wells Fargo's Influencer Marketing Center of Excellence, developing content and operational best practices for KPI-driven influencer strategies, precise audience targeting, talent selection, and integrated insights that elevate talent collaboration and spearhead high-impact content campaigns resulting in measurable outcomes.• Established robust enterprise operating model for partnering with external influencers, focusing on mitigating risk across talent identification and content creation, introducing a custom influencer database, and yielding improved content, legal compliance, and performance benchmarking.• Elevated influencer campaign effectiveness across 7 business lines, leading to substantial increases of 7% and 19% in trust and favorability for Brand Marketing and Consumer Banking core initiatives, while also concepting the first Brand strategy leveraging internal experts. • Created the 2023 Diverse Segment influencer strategy, harnessing celebrity talent and employing PR, social media, and events to advocate Wells Fargo's vital diverse community initiatives against core customer audiences.• Strategically cultivated partnerships by negotiating favorable pricing and securing added value terms with influencer agency partners.• Drove the enterprise-wide influencer intelligence agenda by crafting competitive landscape reports and monthly trend recaps.

• Consulted with TwoNil (growth marketing strategy firm) on assessment of global creator marketplace, determining investment potential and viability of business expanding into the US market.• Transformed Skyrocket Toys' influencer marketing by conducting a comprehensive process audit and redesign, optimizing earned outreach programs and increasing campaign time to market by 20%.• Steered Influential in crafting impactful negotiation strategies and distinctive deal points, culminating in a $2MM+ influencer marketing engagement with a global media company.

• Led the US agency's social media, content strategy, and influencer marketing practice across four offices with a team of 15 professionals, delivering creative planning, performance effectiveness, and audience growth for Fortune 500 brands.• Established the agency's influencer marketing center of excellence, launching OMD's proprietary influencer scoring technology, implementing best practices, and innovating the influencer relationship with brands like Principal Financial, McDonalds, and Pepsi. • Expanded OMD's content creation discipline by orchestrating strategic partnerships with leading media and entertainment properties, leading to successful performance-focused linear, digital, and social content for prominent brands such as CBS, Wells Fargo, and Pepsi.• Directed OMD's social insights and analytics department, delivering customized global and US-based audience segmentation and brand preference assignments for key clients, including Apple, Disney, and Estee Lauder.• Led the agency's social media innovation and education agenda, cultivating expertise in cultural, social platform, and audience trends. Fostered and sustained senior-level relationships with all social platforms and digital publishers.• Developed Wells Fargo's healthcare B2B content strategy, crafted a thought-leadership messaging framework, and strategically allocated a $500k social media distribution plan to effectively attract a new customer base.• Devised and executed CBS's inaugural influencer marketing strategy for Love Island, resulting in the acquisition of a new strategic target audience and an impressive 20%+ content engagement rate.

• West Coast practice lead responsible for building actionable paid, owned, and earned social strategy, influencer marketing, and content development programs aligned to bottom-line business objectives.

• Led Nestlé Pure Life Water's brand and campaign planning, implementing a unique measurement strategy and creative execution across website, digital, and social media, resulting in its largest YoY category growth of 9%. • Spearheaded a cross-agency team to create a digital ecosystem and activation strategies for the SweeTarts brand relaunch.

• Global Mattel Portfolio Director, directing a 17-person team in crafting social media creative strategies and content development, driving audience engagement for seven key brands, including Barbie and Hot Wheels.

• Lead advisor partnering with CMO to identify and develop strategic opportunities in the social media and digital landscapes.• Drove social channel optimization guidelines and advised with agency on-boarding and engagement plans.

• Transformed Starwood Hotels' global social media presence, deploying playbook strategies, influencer marketing, and content development, resulting in heightened brand growth and elevated consumer engagement.

• Guided Universal Orlando's digital innovation, transforming the parks' website ecommerce interface with groundbreaking user experience and design, yielding a 70% increase in online product sales.• Directed digital campaign launch for small business Capital One Spark card and commercial business banking.• Led new business pitch team responsible for Hubzu account win of the online real estate marketplace brand and spearheaded website redesign effort, including the strategic approach and IA/UX framework.

• Revitalized Stoli Vodka's brand positioning, leveraging unique advertising based on cultural trends to reach a new consumer segment. • Increased consumer brand awareness and performance metrics through holistic brand strategies and creative campaign development across Johnson & Johnson and Mylan Pharmaceuticals brands.

• Orchestrated Lenovo's global digital brand advertising for the 2008 Olympics, guiding $4MM in spend across media and content creation. • Transitioned Lenovo's global agency remit from NYC to India, training staff on digital creative processes and advertising approaches.

• Coordinated the creative and implementation strategy for Verizon Wireless in-store product launches and concept store launch, contributing to VZW’s largest phone launch at the time.

• Spearheaded marketing plan creation for key $6MM Vex Robotics product launch, earning Best at CES award. • Selected by CMO to develop $5MM integrated marketing communications plan for tentpole iGo product launch.

• Led $13.5MM MarCom planning for RadioShack in Blockbuster retail innovation initiative.

• Compiled competitive data and industry trend analysis to inform creative briefs and drive creative campaign communications.