- Lead GTM strategy and execution across multiple service lines, including segmentation, positioning, offer development, and pipeline objectives - Built AI centered marketing workflows that improved research speed, strengthened content production, and increased overall campaign output - Direct demand generation across content, email, digital, outbound, and partner channels to support predictable opportunity creation - Manage planning, sequencing, and execution of full funnel campaigns that align with sales goals and business priorities - Established cross functional operating rhythms that improved delivery speed, accountability, and collaboration between marketing, sales, operations, and product - Monitor performance metrics, identify bottlenecks, and drive continuous improvement across GTM activities

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- Secured new client partnerships through innovative outbound campaigns, driving a 20% YoY increase in client acquisition. - Collaborated with recruiters to ensure precise candidate placements, achieving high client satisfaction and resulting in a 95% client retention rate. - Devised strategic in-person networking strategies for the sales team to engage 15 individuals on average per event. Crafted a follow up sequence via Salesloft which attained a 73% open rate and a 52% meeting scheduling rate. - Initiated targeted sales enablement programs via Salesloft to bolster team development and performance, enhancing overall sales effectiveness and boosting team productivity.

- Generated more than thirty five million dollars in six months and exceeded pipeline quota by two hundred fifty percent through integrated GTM and partner motions Refined ICPs, value props, and messaging for mortgage and lending segments - Built and executed multi channel campaigns including content, email, co-marketing, and outbound workflows - Created sales enablement collateral including case studies, one pagers, competitive narratives, and partner materials - Collaborated with sales, product, and leadership to align priorities, roadmap communication, and market insights - Led the build of a partner enablement portal with onboarding, training, incentives, and sales assets - Tracked KPIs, removed blockers, and ensured timelines were met across campaigns and partner initiatives

- Generated more than two hundred new partners through targeted outreach and refreshed segmentation - Increased partner conversion rates by sixty percent by reactivating dormant accounts and improving GTM alignment - Evaluated partner pipelines and ensured product delivery matched expectations - Provided updated collateral, messaging, and communication workflows to support sales

- Achieved a seventy three percent closing rate in a new vertical by adapting messaging and sales content - Improved retention through proactive outreach and issue resolution - Built partner relationships that contributed to recurring revenue and account growth - Supported sales teams with competitive insights and tailored messaging

- Revitalized dormant partner channels with new programs, updated messaging, and structured outreach - Earned top sales recognition for three consecutive years by consistently exceeding targets - Built long term partner relationships that produced predictable performance - Developed messaging and presentations that supported national growth initiatives