Lead the growth and success of an industry-recognized CXO web destination for zero trust and digital transformation thought leadership that champions and prioritizes the community.Built a team of high-performers to exceed quarterly objectives and deliver an outsized volume of high-quality content across formats and types to address the informational needs of executives.Develop and integrate in-person with digital experiences to create customer-centered knowledge journeys that influence millions of dollars of pipeline opportunity.Collaborate with hundreds of CIOs, CISOs, and CTOs to create insights covering all key topics facing executives and boards, from technical and across the spectrum to non-technical.

Zscaler accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across more than 150 data centers globally, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. I lead editorial, publishing, and community on CXO REvolutionaries, a platform sponsored by Zscaler for executive pioneers: https://revolutionaries.zscaler.com/

o Contributed to marketing and sales goals for the Digital Experience business, which achieved revenue of $3.40 billion in fiscal 2020, up from $3.21 billion in fiscal 2019.o Delivered thousands of qualified leads each quarter by researching, designing, and executing content strategy and breakthrough product narratives across global campaigns.o Applied subject mastery, empathetic design, and creativity across the following domains to deliver engagement and responses, efficiently sourced qualified leads, and pipeline opportunity: content marketing, media and advertising, account-based marketing, demand generation, brand journalism, data analytics, and data visualization.

o Met quarterly global media objectives by adopting a publisher mindset and collaborating with cross-functional teams to develop and share content and story lines that overcome content shock.o Generated and/or guided the placement of brand coverage in media across the top-tier, business, technology, fintech and beyond, including WSJ, CNBC, Venture Beat, TechCrunch, Fortune, PYMNTS, and Travel Weekly. o Executed content franchise (over two dozen pieces) based on Tradeshift’s presence and themes at the World Economic Forum in Davos 2016. Guided a team of three to publish video, blog posts, and original research reports that together generated earned media globally plus over 75+ leads and influenced another 430+ leads to move forward in the sales pipeline.

Collaborated with a team of internal and external experts, blog writers, and analysts to architect themes and develop story-driven content to support company goals, including boosting awareness, thought leadership, brand influence, engagement, and demand for our groundbreaking procure-to-pay solution.o Helped increase views on home page by 27%, yoyo Grew followers organically on LinkedIn, Twitter, and Facebook by 136%, 78% and 23% respectively, yoyo Influenced dozens of opportunities and assist in expanding sales pipeline o Analyzed customer/prospect needs at each stage of the buying cycle, and then created content and distributed across digital channels to address those needs o Responsible for technical aspects of content marketing, including working with third parties to create and optimize SEO, SEM/PPC (Google AdWords/Bing), and display campaigns o Continuously gauged the effectiveness of content, and analyzed performance metrics end-to-end to develop meaningful insights and recommendationso Developed, facilitated and led a content editorial board comprised of executives, marketing, sales and PR leaderso Collaborated with demand generation, international marketing, and PR teams to ensure brand alignment and sharing of content ideas and best practiceso Ghostwrote compelling articles and blog posts that are placed in top industry publications o Doubled as social media marketing and community manager to distribute short-form messages and share expertise daily; and hyper-scaled to respond to brand mentions on social channels 24/7

o Set editorial guidelines and served as "managing editor,” driving voice and style conventions o Increased engagement and conversions for company newsletter with 450,000 subscriberso Expanded Twitter and Facebook audiences organically with 1,000s of new followers and “likes/fans” o Created high-impact blog posts, articles, visuals, and other audience-centric content o Collaborated with content experts, designers, and product marketing on all aspects of content and channelso Managed third party and internal content contributors, editing and rewriting as needed

o Helped to develop content strategy, including audits, analysis, coaching, advising, and editingo Edited company presentations for the venture capital community

Provided creative, writing, and strategic B2B marketing services:o Content Marketingo Demand Generationo Online/Virtual Eventso Marketing Automationo Lead Nurturing o Social Mediao Product Marketing o Sales Support

o Researched, analyzed, and authored over 260 posts covering computer-human interaction, nanotech, e-ink, robotics, alternative energy, next-generation interfaces, and other new technologieshttp://www.zdnet.com/blog/emergingtech/

o Led marketing and sales for a graphic apparel business for a hyper-niche market of design aficionados and urban creatives.o Managed content strategy, creation, and distribution including, but not limited to blogging, PR, email campaigns, online advertising, video production, trade shows, and speaking engagements.o Worked to get our line carried in over 40 boutiques and museums shops around the world, including SFMOMA and Chicago MCA.

o Led the content team to develop effective copy and content for all marketing initiatives, including client ad copy, blogs, emails, asset abstracts, and promotionso Sourced and collaborated with external writers to develop custom technical white papers o Applied landing page best practices and optimization techniques to boost the effectiveness of client campaigns across key metrics with double-digit gains

o Defined and project managed the development and lifecycle of sellable ad programs and sponsorships across portfolio of CNET business-tech siteso Created and help sell innovative marketing themes and proposals for top-tier accounts o Presented, trained, and ultimately evangelized the value of brand engagement as a unique function of online advertising for the complex center of the B2B IT buying decision funnelo Oversaw the redesign of ZDNet.com from an ad perspective, collaborated across multiple internal teams to ensure ad delivery post-launch

o Managed the content development of CNET Networks' business site sponsored programs and was accountable for performance, reporting, and post-campaign analysiso Project managed and collaborated closely with tech, design, sales, and account teams to deliver and improve program performanceo Participated in sales calls and built relationships and thought-leadership among clientso Applied industry knowledge at all points to help frame vendor and technology issues for sales teams, which helped renew contracts for top accounts to the tune of $100K+

o Created website editorial upon searching, analyzing, and configuring content from CNET properties, research/advisory firms, and the Web, which best addressed technology buyer concernso Conducted primary research and site behavior analysis; project managed and wrote custom white papers and created presentations that helped sales team win businesso Wrote a research blog on ZDNet.com with some posts referenced on Slashdot and covered by tech industry experts including Robert Scoble and Ross Mayfield

o Taught English verbal, written, and reading skills to students of varying ages and levelso Appointed Teacher-Leader; reported results to head office and coordinated business campaigns to achieve student renewal and conversion results that helped to more than double student enrollment during my tenure

o Analyzed, forecasted, and presented strategic knowledge of the IT industry to maximize advertising sales and develop businesso Compiled existing market intelligence concerning the top-30 global high-tech vendors and developed S.W.O.T. analyses (research reports) o Created/presented strategic market trends/sector analyses to internal teams and clients

o For a start-up, designed, researched, developed, and maintained databases that fed organization’s proprietary software algorithmo Drafted guidelines and standardized processes for interface design and data researcho Supervised and performed QA, data collection, and beta-tests of website content