Chris Lewis Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Scope:- 220 people ABInBev France (+800mio€ Topline) - 70 people PerfectDraft Europe (+45mio€ Topline)- Member of France Management Board- 3 Direct Reports

France

✦Leading a team of 9 retail sales reps in the North of France, #1 Region in Topline Sales (90m€), +5% in 2021, +0.5pp Market Share✦★Selected among 40 European employees to join 2022 career accelerator program★- Key Account Management for regional retailers, negotiating distribution & promo plan- Team average target achievement of 103% in 2021- Team Engagement Score +6pp vs. full France employees. 96% Manager rating.

France

✦Working cross-department to facilitate and improve Supply Chain operations in France, delivering our growing 600M€ business✦★Received annual 2020 recognition for resilience during Covid-19 crisis★- 2020 Interim team-lead, 5 people (6 months)- Building 2021 plans & budget to bring 2.6m€ savings. Defining 3-year dream & strategy.- Driving Service Level Optimisation projects (ex: OOS management, transport performance, Order Taking process)- Leading collaboration between Sales & Supply to drive business opportunities & efficiencies (ex: Reduce CO2 & costs via weight per order optimisation, 2.1m€ savings)

France

✦Recruited by ZX Ventures, AB InBev’s internal global incubator, stimulating disruptive growth through innovation. Leading Trade Marketing plans IH & OOH for the launch of a super-premium craft portfolio - Tripel Karmeliet, Kwak, Goose Island, Camden Town Brewery (€40m Topline 2019)✦- Managed €3.4m budget : POS materials, brand activations & sales incentives- Built toolkits & activations to drive awareness, trial & increase Rate of Sales- Selected to test & pitch new business venture ideas to European leadership

St. Louis, Leuven, Liège, Prague, Lille, Paris

One of 47 European trainees, selected from 12,000 candidates.AB InBev's Global Management Trainee Program is a 10-month rotational program in various functional areas, learning about the Supply and Commercial organisations from the ground up through a variety of hands-on assignments.

Paris Area, France

✦Publicis Central Nestlé Team working on Nestlé Waters and Dairy✦Supporting Nestlé in their Brand Stewardship:- Coordinating Global Implementation of Brand & Marketing Strategy- Operational role on Global 360 Advertising Campaign, Nestlé Pure Life♦Missions♦- International Coordination of Brand & Marketing Strategy- Benchmarking and Strategic analysis of Competitive campaigns & brands- International Coordination of Publicis agencies (60+ countries)- Following Global and Local Campaign development and production- Participating in writing of creative briefs and strategic recommendations- Client Relationship Management♦Volonteerd to work on accounts outside my scope of work♦- Maggi | Nescafé | Nescafé Dolce Gusto | Nestea | Axa

Lille

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Hong Kong

✦Regional (Asia-Pacific) MMCD dept. - Market Management, Commercial & Distribution✦★Achieved 152% of personal objectives★♦Marketing♦- Coordinating Group actions at a regional level - managing 4 webmasters- Implementing 9-month Digital Strategy plan in APAC - revamp of websites (design & content)- Hiring digital marketing provider - defining and launch of SEO & SEM♦Commercial♦ (See pic. below)- Weekly and monthly reporting of Commercial Performance for APAC- In-depth and structured analysis of performance- Implementing controlling processes for new markets & products♦Junior Consultant♦Master thesis on the Branding Strategy of Euler Hermes in APAC✦Obtained A-grade on final paper✦♦Other Tasks♦- Implementing new best practices to improve sales & client service- Assisting managers with client & partner presentations- Creating a brand value proposition for Euler Hermes as an employer- New product proposition- New product launch

Lille

A Junior-Enterprise is a student-run consulting business.✦Event Manager - 1semester. Promoted to Head of M&C - 2semesters. Voted Honorary Member✦★Highlights★ (since being Head of M&C)- ↗ n° of candidates during recruiting (due to communication campaigns) by an average of 82,9%- ↗ Direct Marketing tools to inform students- Standardizing Social Networks, creating Viadeo & Linkedin Company pages, YouTube Channel- YouTube - Mini-interviews of Junior-Entrepreneurs & Ex. Junior-Entrepreneurs- New professional brochure- Planning New website design for next team to undertake

Région De Angers, France